Emily SandfordPrincipal,AuthenticallySocialMandy GossettMarketing Director,Lucas EquineEquipment
Take notesType in yourquestionsWatch forfollow-upmaterials
I’m an expert in social media, with 10 years of experience in brand management,product management, and social media strate...
I’m a marketer for horse stall design and manufacturing firm Lucas EquineEquipment.Lucas Equine social marketing focus:Eng...
Why should I careabout Pinterest?Pinterest uses forArchitects & DesignersBest practices andunwritten rulesAnalytics & what...
Pinners follow other Pinterest users to see theimages their friends are pinning. Pinned photoscan spread virally this way.
New Barn, New Home, Remodeling Ideas, Wedding, Recipes, etc.
Yay!
25 millionmembers12 million in the U.S.
98 minutesper month isthe averagetime usersspend “pinning”to their boards.
The focus on stunning visuals is one reasonvisit Pinterest to get inspiration for purchasing decisions.70% of users
530%morehow much more Pinterest users care aboutVisual Art & Design than the avg. Internet user
Pinterest isworth $2 billionbecause its 25million users arerich, female, andlike to spend.“”Businessweek, February 28, 2013
High qualityvisualWeb site linkCaption with keywords and creditRe-pin and socialshare options
Best Uses of PinterestSHOWCASEYOUR WORKMARKETYOUR BRANDGATHERINSPIRATIONSHARE IDEASWITH CLIENTSSEE CLIENTS’ BOARDSOR...
 Showcasing your work.Pin Photos:Link to yourweb siteAdd adescription:Firm name +searchable keywordsInclude otherpertinen...
SIDEBAR…HOW TO PIN:On Pinterest,Click the “+”or “Add”button in thetoolbarGet the Pin Itbutton bygoing to“About”, then“Good...
Market your brand.Create boards thatare in line with yourfirm’s brand &expertiseExamples:GreenDesignBarnIdeasCarriageHous...
Gather inspiration. Our stall designersvisit Pinterest everyday for inspiration. Follow designers youadmire. Look for p...
Share ideas withclients.Note: Boards are viewable byeveryone, unless you makethem a “Secret” board. You cancurrently only...
More About Secret BoardsWhen adding a new board,you can switch the secretsetting to YES. But, you can’tmake an existing p...
See clients’ boards. You can follow clients boards to see their ideas. It’s the modern version of the binder of torn-out...
Organize yourthoughts.COLLECTKeep your ideas (andresources) together on boardsfor each project.PIN ANYTIMEPin your though...
ShowcaseWorkMarketYour BrandInspirationShare withClientsSeeClients’BoardsOrganizeThoughtsHow do youwant to usePinterest? ...
ACCOUNT SET-UP OPTIONSFirmAccountPersonalAccountsFindingInspirationCollectingThoughtsDoesn’t Distractfrom BrandDrives WebT...
How Lucas Equine usesPinterest. About 9% of our website traffic comes fromPinterest. We showcase our work. Our stall de...
How your pins spread. More than 75% ofimages on Pinterestare re-pins. Re-pins not only stayin your follower’sboard, it s...
Best practices.MAKE IT HABITSet a regular time to checkPinterest and to post toPinterestFREQUENCYPost on a regular basis. ...
PROFILEPICTUREWEB SITECOMPANYDESCRIPTIONORGANIZEDBOARDSSECRETBOARDS
Maximize your Pinterest IMPACT.Maximize your Pinterest EFFICIENCY.Tips from the Pros
Finding Followers Integrate Pinterest: Share on Facebook (Woobox) Email signature Pin It button on website Include on...
Pinterest Considerations Remember your overall goal(MDA) Consider the source of pins Pinterest is a conversation asmuch...
Put Your Ears On PinAlerts.com Free tool Alerts you via emailwhen someone pinssomething from yourwebsite.
Tools: Repinly• Repinly.com• Popular pins overall• Popular pins fromspecific categories(home décor,products, design)• Top ...
Tools: Pinterest Analytics
Tools: Google Analytics
Tools: Reachli Basic analytics Pin scheduling in future Free and paid versions Post on multiple networks Pin promotio...
Tools: Pingraphy Pingraphy.com Paid tool ($12/28/mo) Schedule pins Bulk uploads Basic analytics
Tools: Pinstamatic Pinstamatic.com Free Easily createpins from morethan just a photo: Text pins Sticky Notes Maps wi...
Beyond Basic Pinning Pinterest contests:“Pin it to Win it” Promoted pins viapublisher platformslike Reachli andPinbooste...
The OTHER online communityyou need to know about…if you don’t already.
Houzz: Industry-specific Like Pinterest…butexclusively used fordesign and remodelindustry Create Ideabooksinstead of Boa...
Pinterest Questions…Type in yourquestions
ResourcesCHECK YOUR E-MAILYou’ll receive a follow-up e-mailfrom Lucas Equine with tips onhow to get started.REVIEW THESE S...
Emily SandfordPrincipal,AuthenticallySocialMandy GossettMarketing Director,Lucas EquineEquipment
Pinterest for architects & designers
Pinterest for architects & designers
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Pinterest for architects & designers

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How architects and designers can best use Pinterest. Includes six Pinterest objectives for your firm, as well as many Pinterest resources. Presented by Lucas Equine Equipment and Authentically Social.

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Pinterest for architects & designers

  1. 1. Emily SandfordPrincipal,AuthenticallySocialMandy GossettMarketing Director,Lucas EquineEquipment
  2. 2. Take notesType in yourquestionsWatch forfollow-upmaterials
  3. 3. I’m an expert in social media, with 10 years of experience in brand management,product management, and social media strategies.Social media consultant, marketer, blogger, writer, and online community manager.
  4. 4. I’m a marketer for horse stall design and manufacturing firm Lucas EquineEquipment.Lucas Equine social marketing focus:Engaging our specific demographic and being an aspirational brand.
  5. 5. Why should I careabout Pinterest?Pinterest uses forArchitects & DesignersBest practices andunwritten rulesAnalytics & what youhave to gain
  6. 6. Pinners follow other Pinterest users to see theimages their friends are pinning. Pinned photoscan spread virally this way.
  7. 7. New Barn, New Home, Remodeling Ideas, Wedding, Recipes, etc.
  8. 8. Yay!
  9. 9. 25 millionmembers12 million in the U.S.
  10. 10. 98 minutesper month isthe averagetime usersspend “pinning”to their boards.
  11. 11. The focus on stunning visuals is one reasonvisit Pinterest to get inspiration for purchasing decisions.70% of users
  12. 12. 530%morehow much more Pinterest users care aboutVisual Art & Design than the avg. Internet user
  13. 13. Pinterest isworth $2 billionbecause its 25million users arerich, female, andlike to spend.“”Businessweek, February 28, 2013
  14. 14. High qualityvisualWeb site linkCaption with keywords and creditRe-pin and socialshare options
  15. 15. Best Uses of PinterestSHOWCASEYOUR WORKMARKETYOUR BRANDGATHERINSPIRATIONSHARE IDEASWITH CLIENTSSEE CLIENTS’ BOARDSORGANIZEYOUR THOUGHTS
  16. 16.  Showcasing your work.Pin Photos:Link to yourweb siteAdd adescription:Firm name +searchable keywordsInclude otherpertinentcommentsWatch forre-pins:They create apermanentreference toyour site
  17. 17. SIDEBAR…HOW TO PIN:On Pinterest,Click the “+”or “Add”button in thetoolbarGet the Pin Itbutton bygoing to“About”, then“Goodies”drag thebutton to yourtoolbar.Get thePinterestmobile app foryour iPhoneor iPad.
  18. 18. Market your brand.Create boards thatare in line with yourfirm’s brand &expertiseExamples:GreenDesignBarnIdeasCarriageHousesEquestrianLifestyle
  19. 19. Gather inspiration. Our stall designersvisit Pinterest everyday for inspiration. Follow designers youadmire. Look for pinners whopost creative ideas orinnovative productsyou may want to use.Inspiration!Competitors& VendorsPublicationsFellowDesigners
  20. 20. Share ideas withclients.Note: Boards are viewable byeveryone, unless you makethem a “Secret” board. You cancurrently only have 3 secretboards.You can pin or upload photos forboards to share with clients.
  21. 21. More About Secret BoardsWhen adding a new board,you can switch the secretsetting to YES. But, you can’tmake an existing public boardsecret.You can make a secret boardpublic…but you can’t change itBACK to secret.You can invite people to asecret board. Just enter theirname under “Who Can Pin?”in the board settings.You must be following one ofthe person’s boards in order toinvite him/her.SIDEBAR…
  22. 22. See clients’ boards. You can follow clients boards to see their ideas. It’s the modern version of the binder of torn-out magazine pages.Your clients are likelyalready creatingPINTERESTBOARDSof their design ideaseven before they meetwith you the first time.MAGAZINE TEAR SHEETS
  23. 23. Organize yourthoughts.COLLECTKeep your ideas (andresources) together on boardsfor each project.PIN ANYTIMEPin your thoughts on latches,hinges, or design styles fromyour iPhone, desktop, or iPadanytime.ORGANIZE YOUR SOURCESHaving the link back to theoriginal source keeps you fromthinking, “now where did I seethat finial I liked?”
  24. 24. ShowcaseWorkMarketYour BrandInspirationShare withClientsSeeClients’BoardsOrganizeThoughtsHow do youwant to usePinterest? Think about this beforeyou get started. Your overall goals willdictate how you set upyour Pinterest accounts.
  25. 25. ACCOUNT SET-UP OPTIONSFirmAccountPersonalAccountsFindingInspirationCollectingThoughtsDoesn’t Distractfrom BrandDrives WebTrafficGeneratesLeadsBrandingOpportunities
  26. 26. How Lucas Equine usesPinterest. About 9% of our website traffic comes fromPinterest. We showcase our work. Our stall designers visitPinterest for designinspiration and to pinproduct options/sources.
  27. 27. How your pins spread. More than 75% ofimages on Pinterestare re-pins. Re-pins not only stayin your follower’sboard, it spreads toHIS or HERfollowers, too.Re-Pins = Success
  28. 28. Best practices.MAKE IT HABITSet a regular time to checkPinterest and to post toPinterestFREQUENCYPost on a regular basis. Yourfrequency depends on yourfirm’s needs and capacity.LEARN FROM ANALYTICSWatch your analytics reports tosee what followers like basedon their re-pins.COMPLETE YOUR PROFILEMake sure your company orpersonal profile is complete,with a main image, companydescription, board descriptions,contact information, and website link.
  29. 29. PROFILEPICTUREWEB SITECOMPANYDESCRIPTIONORGANIZEDBOARDSSECRETBOARDS
  30. 30. Maximize your Pinterest IMPACT.Maximize your Pinterest EFFICIENCY.Tips from the Pros
  31. 31. Finding Followers Integrate Pinterest: Share on Facebook (Woobox) Email signature Pin It button on website Include on ads or direct mail
  32. 32. Pinterest Considerations Remember your overall goal(MDA) Consider the source of pins Pinterest is a conversation asmuch as a promotion tool:keyword searches, repins,comments Timing and scheduling of pins isimportant – don’t flood the feeds Develop an analytics systemand monitor regularly foreffectiveness
  33. 33. Put Your Ears On PinAlerts.com Free tool Alerts you via emailwhen someone pinssomething from yourwebsite.
  34. 34. Tools: Repinly• Repinly.com• Popular pins overall• Popular pins fromspecific categories(home décor,products, design)• Top pinners
  35. 35. Tools: Pinterest Analytics
  36. 36. Tools: Google Analytics
  37. 37. Tools: Reachli Basic analytics Pin scheduling in future Free and paid versions Post on multiple networks Pin promotion options(PPC)
  38. 38. Tools: Pingraphy Pingraphy.com Paid tool ($12/28/mo) Schedule pins Bulk uploads Basic analytics
  39. 39. Tools: Pinstamatic Pinstamatic.com Free Easily createpins from morethan just a photo: Text pins Sticky Notes Maps withcaptions
  40. 40. Beyond Basic Pinning Pinterest contests:“Pin it to Win it” Promoted pins viapublisher platformslike Reachli andPinbooster Enterprise tools forlarge volume pins andfollowers (Piqora,Curalate)
  41. 41. The OTHER online communityyou need to know about…if you don’t already.
  42. 42. Houzz: Industry-specific Like Pinterest…butexclusively used fordesign and remodelindustry Create Ideabooksinstead of Boards IncludesBusinessDirectory
  43. 43. Pinterest Questions…Type in yourquestions
  44. 44. ResourcesCHECK YOUR E-MAILYou’ll receive a follow-up e-mailfrom Lucas Equine with tips onhow to get started.REVIEW THESE SLIDESThese presentation slides areavailable online.HTTP://BUSINESS.PINTEREST.COMGet info on Analytics, the Pin Itbutton, widgets, the Pinterestprinciples, and case studies ofsuccessful business Pintereststrategies.CALL MANDY AT LUCAS EQUINEAs partners in the equine anddesign industries, we’re happyto share our knowledge. Callme to get help setting up youraccount.
  45. 45. Emily SandfordPrincipal,AuthenticallySocialMandy GossettMarketing Director,Lucas EquineEquipment

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