Social Media & Thought Leadership - ICFJ


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A presentation on self-branding, curation, blogging, crowdsourcing and community engagement for journalists originally given at the International Center for Journalists on March 1, 2012

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Social Media & Thought Leadership - ICFJ

  1. Social Media andThought Leadership
  2. Whats a Thought Leader?An individual whose passion, creativityand innovative ideas lends themexpertise in a subject area where theycan drive conversation and lead byexample.
  3. Before Everything: Audience● Who is my audience?● What do they want?● When is my audience online and how can I best reach them?
  4. On Being a Social Journalist
  5. 8 Simple Rules of Social Interaction1. Respond to replies, comments andquestions (especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
  6. 8 Simple Rules of Social Interaction5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent8. Dont just push your content out
  7. Twitter for Journalists
  8. Powered by followers You They follow follow
  9. Who you should follow● Your competitors (& other bloggers too)● People in your field of interest/beat● Popular people in your local/topical Twittersphere● Those who reply to you● Those who re-tweet, share your links
  10. Finding who to follow● By subject/location:,● (for finding journalists)● Look at others’ follows/followers● Spy on Twitter lists●
  11. Search for Follows & Content● Search by keywords, location, time● Reach out for more info● Follow who you reach out to
  12. Acts to Follow
  13. Questions to ask yourself● When and what do I retweet? What does a retweet mean from me?● When will I use hashtags?● How conversational will I be?
  14. Making Time● Check in, dont stay on all day● Use live tweets as notes● Get alerts about your mentions and watched keywords ■ ■ TweetBeep
  15. FacebookBeyond Just Friends
  16. Facebook Subscribe● Largely made for journalists● Share with people who arent friends● Follow updates of those you arent connected to
  17. Optimizing your profile/page● Publicly identify yourself, where you work and what you do● Be easy to find, set up a vanity url at● Tweak all privacy settings to your liking
  18. Target updates
  19. Public Updates● Crowdsource your stories● Share behind the scenes photos and insights with readers● Ask questions/solicit feedback● Post your stories and those youre reading to generate discussionBe yourself!
  20. Wording Matters ● Posed Questions +64% ● Call to read or take a closer look +37% ● Personal reflections +25% ● Clever, catchy tone +18%% more feedback over averageSource: Facebook
  21. Images Matter
  22. Timing Matters● Post late in the week and on weekends● Post throughout the day● Test and see what works
  23. Act to Follow: Nick Kristof
  24. Google ProfilesIf you have a Gmail account, you havea profile. Make it sparkle.
  25. Build Your Niche
  26. Your Blog is a Showcase
  27. Keys to Good Blogging: Voice“Blogging is not a graduationspeech, it’s a conversation withsomeone at the grad party.”- Roxanne Hack
  28. Keys to Good Blogging: FrequencyKeep your name out there byblogging often - daily if possible.
  29. Keys to Good Blogging: Media● Video/Audio● Photos/Slideshows● Graphics● Embedded social elements● Source documents● Maps● Data
  30. Cultivating community● Engage in your comments● Pose questions in your posts, maybe end posts with a question● Crowdsource in your posts - ask for information for future posts from your readers
  31. Growing Your Blogs Readership● Link to related blogs & comment there● Use proper SEO● Promote using social media - multiple times● Make sure it is shareable
  32. Curate Your Expertise
  33. What to Curate● What youre reading to inform your work● Tweets, Facebook posts and other content from other sources and your readers● Items you may want to blog about● Stuff to read later
  34. Social Bookmarking
  35. Storify
  36. Using Your Social Streams
  37. Crowdsourcing Tools
  38. Google Docs● Gathering info using Forms● Get results● Free word processor/Excel/Powerp oint
  39. Crowdsourced map: Google Maps
  40. CrowdmappingFree, fast and reader-friendly
  41. All Our IdeasFeature Example - TBDNews Example - HuffPost
  42. How Do You Measure Success?Blog: Traffic, link-ins, commentsTwitter: Followers is part of it - Twittercounter.comRetweets and mentions - Tweetreach.comFacebook: Shares, comments, subscribers andlikes (in that order)Klout is but one measure
  43. Reputation Management Find out what people are saying and address it head-on
  44. Set Up Google results from your company site:"first last"
  45. More alertsVideo alertsRSS feed alertsSocial mention reports
  46. Put Yourself Out There
  47. Live Chats
  48. Twitter Chats● Pick a topic and hashtag● Advertise in advance● Join in on and learn from other chats● I recommend Tweetchat, but you can use your own client too
  49. Public Speaking ● Pitch a panel or talk at conferences in your subject area or for journalists ● Talk to local organizations or organizations in your subject area ● Make videos ● Get on TV
  50. Engage in Real Life● Go to meetups and conferences in your subject area● Host your own meetups● Hold office hours
  51. Mandy Jenkins Twitter: @mjenkins Find these slides