Social Media Strategy for Pakistani Journalists

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Tips and best practices for journalists on social media, aimed at journalists in Pakistan. Given via the International Center for Journalists.

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  • http://wefollow.com/twitter/pakistan http://trendsmap.com/local/pk/islamabad search.twitter.com http://www.facebook.com/kristof
  • applies to all social media Millatfacebook - competitor for muslims JoinPK Wherever your readers are
  • credit when it is due, to readers or the competition admit when you're wrong Explain why you do what you do explain any biases openly
  • looking for sources who.... I ned someone with a background in.... to help with ... (ben's example of a biochem question)
  • credit people publicly give thanks often for readers, do #FFs
  • Don't erase the evidence without acknowledging the mistake and correction people will forgive
  • Don't get defensive Don't give in and answer trolls Trolls: Have no specific complaint Try to avoid an extended back-and-forth  don’t get into embarrassing Twitter arguments.  Once it seems to be approaching a point of no end, take the conversation offline.
  • In timing, in content and tone
  • Rt others,  ask your followers a question start a conversation share what you're reading dispel rumors be yourself! 
  • 10th largest website in pakistan in 2010 1.9M users
  • http://wefollow.com/twitter/pakistan
  • You build a tip network by obeying those rules of social journalists
  • http://trendsmap.com/local/pk/islamabad
  • bookmark your searches keywords, location
  • Follow tipsters They can DM you next time
  • How could we ave seen this tweet earlier?
  • Pakistan #25 in all countries in FB use  5.5 million users and growing 3% total population nearly 30% of online population 50% of these are 18-24
  • only one account!
  • do not expect to be anonymous
  • Write updates and stories there Consider Fb a showcase for your social talents Kristof a great example
  • thumbnail images brought  65% increase in likes and 50% increase in comments on those posts. Customize head and text to explain, not duplicate Think about when people actually use Facebook, and post when they’re on. (Don’t forget weekends!) If you do want to share updates between Twitter and Facebook, do not set it up to function automatically from one to the other.
  • Rises up in Google searches Photo with google searches on your name Link up your other accounts stories Say where you've lived, give professional background
  • Pakistan #9 on G+ in users How many use it?
  • Useful for some beats as a source connector Helpful when you or your contacts are seeking work Frequently get recruiter emails
  • Let's do this on our own Can eliminate results with -yoursiteurl.com maybe also set alerts on beat names names of your primary competitors
  • Social Media Strategy for Pakistani Journalists

    1. 1. Strategy and Social Media Mandy Jenkins, @mjenkins ICFJ
    2. 3. Get Social Building a social network for news
    3. 4. 8 Simple Rules of Social Journalists <ul><li>1. Respond to replies, comments and questions (especially questions) everywhere </li></ul>
    4. 5. 8 Simple Rules of Social Journalists <ul><li>1. Respond to replies, comments and questions (especially questions) everywhere </li></ul><ul><li>2. Be transparent in all you do </li></ul>
    5. 6. 8 Simple Rules of Social Journalists <ul><li>1. Respond to replies, comments and questions (especially questions) everywhere </li></ul><ul><li>2. Be transparent in all you do </li></ul><ul><li>3. Ask for help when you need it </li></ul>
    6. 7. 8 Simple Rules of Social Journalists <ul><li>1. Respond to replies, comments and questions (especially questions) everywhere </li></ul><ul><li>2. Be transparent in all you do </li></ul><ul><li>3. Ask for help when you need it </li></ul><ul><li>4. Be thankful </li></ul>
    7. 8. 8 Simple Rules of Social Journalists <ul><li>5. Make corrections quickly and publicly </li></ul>
    8. 9. 8 Simple Rules of Social Journalists <ul><li>5. Make corrections quickly and publicly </li></ul><ul><li>6. Address criticism without spats  </li></ul>
    9. 10. 8 Simple Rules of Social Journalists <ul><li>5. Make corrections quickly and publicly </li></ul><ul><li>6. Address criticism without spats  </li></ul><ul><li>7. Be consistent </li></ul>
    10. 11. 8 Simple Rules of Social Journalists <ul><li>5. Make corrections quickly and publicly </li></ul><ul><li>6. Address criticism without spats  </li></ul><ul><li>7. Be consistent </li></ul><ul><li>8. Don't just push your content  out </li></ul>
    11. 12. Twitter for Journalists  
    12. 13. Not just what you had for breakfast... <ul><ul><li>Drive traffic to your content </li></ul></ul><ul><ul><li>Monitor the people you cover </li></ul></ul><ul><ul><li>Crowdsource stories by asking for info </li></ul></ul><ul><ul><li>Quickly find witnesses, info </li></ul></ul><ul><ul><li>Live report from the scene of a news event </li></ul></ul>
    13. 14. Powered by followers You follow They follow
    14. 15. Who you should follow <ul><ul><li>Your competitors (bloggers too) </li></ul></ul><ul><ul><li>People in your field of interest/beat </li></ul></ul><ul><ul><li>Popular people in your local Twittersphere </li></ul></ul><ul><ul><li>Those who reply to you </li></ul></ul><ul><ul><li>Those who re-tweet, share your links </li></ul></ul>
    15. 16. Finding who to follow <ul><ul><li>By subject/location: Twellow.com , Wefollow.com </li></ul></ul><ul><ul><li>Muckrack.com (for finding journalists) </li></ul></ul><ul><ul><li>Look at others’ follows/followers </li></ul></ul><ul><ul><li>Spy on Twitter lists </li></ul></ul><ul><ul><li>Listorious.com </li></ul></ul>
    16. 17. Basic etiquette <ul><ul><li>ALWAYS shorten long links </li></ul></ul><ul><ul><li>Say what the link is </li></ul></ul><ul><ul><li>Re-tweet, don’t re-write </li></ul></ul><ul><ul><li>Don’t tweet like a robot </li></ul></ul>
    17. 18. Got Tweeter's Block? <ul><ul><li>Ask for info/feedback from followers </li></ul></ul><ul><ul><li>Re-tweet tweets you like </li></ul></ul><ul><ul><li>Tweet what you’re reading </li></ul></ul><ul><ul><li>Jump in on other conversations </li></ul></ul>
    18. 19. News Watch & Research <ul><ul><li>Trends: What people are talking about </li></ul></ul><ul><ul><li>Keyword searches </li></ul></ul><ul><ul><li>Reliable tip network </li></ul></ul>
    19. 20. Local Twitter Trends http://trendsmap.com/local/pk/islamabad
    20. 21. Trendsmap.com
    21. 22. Keyword searches Search.twitter.com
    22. 23. Search.Twitter.Com <ul><ul><li>Search by keywords, location, time </li></ul></ul><ul><ul><li>All public tweets </li></ul></ul><ul><ul><li>Also can be done in desktop, mobile apps </li></ul></ul>
    23. 24. Watching news everywhere
    24. 25. Building a Tip Network
    25. 26. Getting tips in
    26. 27. Watching for unintentional tips
    27. 28. Asking for help
    28. 29. Facebook Beyond 'Just Friends'
    29. 30. Profiles vs Pages <ul><li>One account for everything </li></ul><ul><li>Targeting updates to friend lists </li></ul><ul><li>Subscriber-only option for non-friends </li></ul><ul><li>No analytics </li></ul><ul><li>Totally separate accounts </li></ul><ul><li>Excellent analytics </li></ul><ul><li>No ability to send Messages </li></ul><ul><li>Might feel weird </li></ul>
    30. 31. Following Without Friending  <ul><ul><li>Debuted mid-September </li></ul></ul><ul><ul><li>Share with people who aren't friends </li></ul></ul><ul><ul><li>Follow updates of those you aren't connected to </li></ul></ul>
    31. 32. Optimizing your profile/page <ul><ul><li>Publicly identify yourself, where you work and what you do </li></ul></ul><ul><ul><li>Be easy to find, set up a vanity url at facebook.com/username </li></ul></ul><ul><ul><li>Tweak all privacy settings to your liking </li></ul></ul>
    32. 33. Target updates
    33. 34. Public Updates <ul><ul><li>Crowdsource your stories </li></ul></ul><ul><ul><li>Share behind the scenes photos and insights with readers </li></ul></ul><ul><ul><li>Ask questions/solicit feedback </li></ul></ul><ul><ul><li>Post your stories and those you're reading to generate discussion </li></ul></ul><ul><li>Be yourself! </li></ul>
    34. 35. Wording Matters <ul><ul><li>Posed Questions +64% </li></ul></ul><ul><ul><li>Call to read or take a closer look +37% </li></ul></ul><ul><ul><li>Personal reflections +25% </li></ul></ul><ul><ul><li>Clever, catchy tone  +18% </li></ul></ul>% more feedback over average Source: Facebook
    35. 36. Images Matter
    36. 37. Google Profiles <ul><li>If you have a Gmail account, you have a profile . Make it sparkle. </li></ul>
    37. 38. Google+ <ul><li>Much of the functionality of Facebook profiles </li></ul><ul><li>  </li></ul><ul><li>Hangouts: Live video chats with groups, can be public or private </li></ul>
    38. 39. LinkedIn <ul><li>Only professional contacts  </li></ul><ul><li>Stand-in for a resume online </li></ul>
    39. 40. Google Alerts Know what's out there - and respond
    40. 41. Set up your alerts <ul><li>google.com/alerts </li></ul><ul><li>Eliminate results from your company site: </li></ul><ul><li>&quot;first last&quot; -yoursiteurl.com </li></ul>
    41. 42. Questions?
    42. 43. Mandy Jenkins Twitter: @mjenkins ZombieJournalism.com Find these slides at: slideshare.net/mandyjenkins

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