Social Media, Journalism and Branding

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Social Media, Journalism and Branding

  1. Journalism, Branding & Social MediaMandy Jenkins @mjenkins
  2. Crafting Your Brand•  Define yourself before others do•  Show off your best work•  Make yourself easy to contact•  Market yourself
  3. Dont Be This Guy
  4. 8 Rules of Social Journalism1. Respond to replies, comments and questions (especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
  5. 8 Rules of Social Journalism5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent8. Dont just push your content out, share other links too
  6. Twitter forJournalists
  7. Tweeting with Meaning•  Post links w/ comment or question, not headline•  Monitor the people you cover•  Crowdsource stories by asking for info•  Quickly find witnesses, info with search•  Live report from the scene of a news event•  Show off your work
  8. Search Tweeps & Content• Search by keywords, location, time• Search before the stream is overtaken by reaction
  9. Ask For Tips
  10. Target & mention big names
  11. Hold Twitter Chats
  12. Build Twitter ListsMake sense of incoming tweetsLists to build:•  Sources•  Others reporting on your beat•  Coworkers•  Friends
  13. Its All About Who You Follow
  14. Who you should follow•  Your competitors•  People in your field of interest/beat•  Popular people in your local/topical Twittersphere•  Those who reply to you•  Those who re-tweet, share your links
  15. Finding who to follow•  By subject/location: Twellow.com, Wefollow.com•  Muckrack.com (for finding journalists)•  Look at others’ follows/followers•  Spy on Twitter lists•  Listorious.com
  16. Why You Don’t Automate
  17. Brands Behaving Badly
  18. Journalists on Facebook
  19. Profiles Pages•  One place to manage •  Completely separate everything presence from profile•  Control your privacy •  Completely public•  Timeline design with •  Timeline design with large image large image•  Could mix personal/ •  Detailed analytics to professional see who visits
  20. Going Public On Facebook•  Turn on Subscriptions: Anyone can read your public posts•  Set up a vanity url at facebook.com/ username•  Add your job history and a snappy bio to About section (and make it public)
  21. Build Friends Lists facebook.com/bookmarks/lists
  22. Build Interests Lists facebook.com/bookmarks/lists
  23. Target updates
  24. Custom Privacy Settings
  25. Customize Who Sees Photos
  26. Everyone Sees It Differently
  27. Whatever You Like•  What would you share on Facebook?•  Ask questions, feature the responses in stories•  During news, you cant overpost•  Photos and videos work well
  28. Tell Your Story Here
  29. Wording Matters • Posed Questions +64% • Call to read or take a closer look +37% • Personal reflections +25% • Clever, catchy tone +18%% more feedback over averageSource: Facebook
  30. Images Matter
  31. About Google+•  Not as much engagement as others•  Major effect on search, so set up Google Authorship
  32. News orgs &•  Pinterest is #3 after Facebook and Twitter in users•  Fastest growing website in the U.S.•  Largely female user base – a group we want to better reach•  Can repin readers’ submissions, collaborate on boards
  33. Monitoring Success
  34. Track Your Followers Over TimeTwittercounter.com
  35. Track Your PerformanceKlout.com
  36. Tweet at the Right TimeCrowdbooster.com
  37. Bitly: Measure Click-Thrus
  38. How are readers finding it?
  39. Metrics That Matter•  How many story ideas were inspired by what you read on social media?•  How many sources did you find on social media?•  How many times did people share or retweet your message?•  How many sites/blogs linked to you?
  40. Set up your alertsgoogle.com/alertsEliminate results from your company site:"first last" -yoursiteurl.com
  41. THANKS! Mandy Jenkinsmjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins
  42. Presentation Element Credits•  Deborah Petersen, @deborapetersen•  Kevin Sablan, @ksablan

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