KipCamp: Community Engagement

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Tips for conversing, collaborating and reaching out to readers via crowdsourcing, curation and real-life engagement.

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  • http://storify.com/mjenkins/chardon-high-school-shootinghttp://storify.com/mjenkins/andrew-breitbart-deadDiigoTBD – how we met, Virginia earthquakecrowdmapAll our ideas
  • We’ll go over aspects of all 3 this morning
  • YDR: Weekly chats with experts, CPAAt YDR, a chat with a local job receruiterended up getting one reader a job
  • Newest updates first
  • Requires smartphone
  • This is a big part of our focus at DFM
  • Lauren Boyer’s meetups and office hours. Hanging out at local markets, convenience stories (w/permission). Usually makes a video, curates or writes a story from it
  • Ypsilanti, MI newspaper’s community media lab
  • Torrington, CT newsroom café – actual coffeehouse w/ free computers, archive access, reporters work from thereOne has a deliSeveral want to open mobile newsroomsor remote newsrooms
  • KipCamp: Community Engagement

    1. 1. Tap Into the Crowd Engaging Your Community Mandy Jenkins @mjenkins #KipCamp May 2012
    2. 2. What is Community Engagement?Listening, joining, leading andenabling conversation with ourreaders to bring them into thenewsgathering process and elevateour journalism.
    3. 3. What it isn’t Promotion/PR Distribution of content An online-only effortSteve Buttry, Digital First Media
    4. 4. 3 Types of Engagement Conversation Collaboration OutreachJoy Mayer, Reynolds Journalism Fellow, University of Missouri
    5. 5. 8 Rules of Engagement1. Respond to replies, comments andquestions (especially questions)everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
    6. 6. 8 Rules of Engagement5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent8. Dont just push your content out
    7. 7. Profiles Pages• One place to manage • Completely separate everything presence from profile• Control your privacy • Completely public• Timeline design with • Timeline design with large image large image• Could mix • Detailed analytics to personal/professional see who visits
    8. 8. Target updates
    9. 9. Going Public on FacebookTurn on Subscriptions: Anyone can readyour public postsSet up a vanity url atfacebook.com/usernameAdd your job history and a snappy bio toAbout section (and make it public)
    10. 10. Whatever You ‘Like’Think: What would you share onFacebook?Get into longer conversationsAsk questions and feature the responsesin stories
    11. 11. Whatever You Like
    12. 12. Let’s Chat Get readers’ input on your work Get them in direct contact with newsmakers and experts Ask them what they want to know from those you coverMore info on chats
    13. 13. Live Chat ToolsCoveritLive/ScribbleLiveYour existing writing/commentingplatform on your siteTwitter
    14. 14. Google Plus
    15. 15. Collaboration:Bringing Readers In to The News
    16. 16. What is Crowdsourcing?When you call on yourreaders/followers to contribute to astoryCalls for content, news tips and storysourcesCan be breaking or long-termInvolve a little or a lot of information
    17. 17. It’s as simple as asking…
    18. 18. Before CrowdsourcingBuild engaged community (followpeople, converse with them)Build Twitter lists of key sources forbreaking situationsPlan ahead when you can, have a plan forwhen you can’tInclude crowdsourcing in story-planning
    19. 19. Search.Twitter.Com/advanced Search by keywords, location, time Search quickly - before the stream is taken over by reaction
    20. 20. During Breaking NewsOpen keyword searchesMonitor key Twitter listsReporter or news org should starttweeting live to get and share info
    21. 21. Breaking News CrowdsourcingSay what you know/don’t knowDon’t spread rumorsVet sources & informationAsk questions as you gather infoRT with context, note if its verified
    22. 22. Search venues on Foursquare.com“Mayor” is great source for infoabout a business or venue(employee or regular customer)
    23. 23. Search Nearby With Ban.Jo
    24. 24. Google DocsGathering info privatelyGet resultsResults flow into a shareablespreadsheet
    25. 25. Crowdsourced map: Google Maps
    26. 26. Storify: Add Readers’ Voices Into Your StoryCan pull in tweets, public Facebookcomments, photos from Flickr & InstragramPulls in video/audioCan import from other StorifysReaction stories, Twitter fights, tell adramatic story through others words
    27. 27. Connect IRLSeriously!
    28. 28. Remember Real Life?Connect with your readersHave sources meet one another & readersGet story ideasGet feedback on your work
    29. 29. Getting Out of The Office
    30. 30. Hosting MeetupsPlanned “meetups” for those interested inyour beatMaybe a happy hour or coffee meetupMay consider online invitesCould be about a certain topic, or an openforum
    31. 31. Bring Readers Into the Newsroom
    32. 32. Bring Readers Into the Newsroom (or vice versa)Mobile/remote newsrooms in public spacesOpening public space to interact with readersOffering computer labs inside the newsroomOffering classes for readersHolding public news meetings and sharingbudgets
    33. 33. So, how will you engage?
    34. 34. THANKS! Mandy Jenkinsmjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins

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