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Curation and Crowdsourcing for Journalists


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Tips and tools for tapping into your readership via crowdsourcing and publishing their contributions via curation.

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Curation and Crowdsourcing for Journalists

  1. 1. Tap Into the CrowdCrowdsourcing & Curation of Social Media Mandy Jenkins @mjenkins #NOHSoc May 2012  
  2. 2. What is Crowdsourcing?•  When  you  call  on  your  readers/followers   to  contribute  to  a  story  •  Calls  for  content,  news  7ps  and  story   sources  •  Can  be  breaking  or  long-­‐term  •  Involve  a  li?le  or  a  lot  of  informa7on  
  3. 3. Before Crowdsourcing• Build  engaged  community  (follow  people,  converse  with  them)  • Build  Twi?er  lists  of  key  sources  for  breaking  situa7ons  • Plan  ahead  when  you  can,  have  a  plan  for  when  you  can’t  • Include  crowdsourcing  in  story-­‐planning  
  4. 4. During Breaking News•  Open  keyword  searches    •  Monitor  key  Twi?er  lists  •  Have  reporter  or  news  org   start  twee7ng  live  to  get  and  share  info  
  5. 5. Find Sources Fast
  6. 6. Breaking News Crowdsourcing• Say  what  you  know  • Say  what  you  don’t  know  • Say  what  you  want/need  to  know  • Don’t  spread  rumors  • Vet  sources  &  informa7on  • Ask  ques7ons  as  you  gather  info  • RT  with  context,  note  if  its  verified  
  7. 7. Search.Twitter.Com/advanced Search  by  keywords,  loca7on,  7me   Search  quickly  -­‐  before  the  stream  is  taken  over  by   reac7on  
  8. 8. •  Search venues on•  “Mayor” is great source for info about a business or venue (employee or regular customer)
  9. 9. Search  Nearby  With  Ban.Jo  
  10. 10. Crowdsourcing Everyday
  11. 11. Google Docs• Gathering info using Forms• Get results• Results flow into a shareable spreadsheet
  12. 12. Crowdsourced map: Google Maps
  13. 13. CrowdmappingFree, fast and reader-friendly
  14. 14. All Our IdeasFeature Example - TBDNews Example - HuffPost
  15. 15. Ask Everywhere•  Print  callouts  (Tell  Us  Your  Story)  •  Social  media  promo7on  (reporter  and   papers’  accounts)  •  Embeds  into  online  stories  •  Word-­‐of-­‐mouth,  IRL  on  the  beat  
  16. 16. Beware B.S.
  17. 17. Check the persons credibility •  Check when account was created. •  How frequent are updates? •  Do they have a photo? •  Do they have friends/followers? Do they follow?•  Check bio, links•  Check Klout score•  Google name and scam, spammer•  Contact & interview
  18. 18. Follow up on the tip•  Ask for a phone number and call the person.•  Ask if they witnessed first-hand or heard about it.•  Ask exactly what they witnessed, how they saw it and when.•  Ask who else may have the same info.
  19. 19. Check credibility of the info•  Check earlier tweets/updates: Anything leading up to the tip that makes sense?  •  Do follow up tweets/updates make sense in context?  •  Does it read authentically? Misspellings, bad grammar, typos can also be a sign of a real person.•  Corroborate the info
  20. 20. What is curation?(n)  The  act  of  organizing  and  maintaining  a  collec7on  of  media  and  informa7on  around  a  par7cular  subject  or  area.    
  21. 21. Curate Via Your Social Feeds •  Share relevant info and links from you and others •  RT others tweets on the subject (pending verification)
  22. 22. Social Bookmarking
  23. 23. Publish from Curation
  24. 24. Storify•  Can pull in tweets, public Facebook comments, photos from Flickr & Instragram•  Pulls in video from Youtube or via some embeds•  Embeds story previews with links•  Can import other Storifys (or parts of them)
  25. 25. Use the Storify Plugin•  Easiest way to save specific tweets and Facebook updates•  Save specific passages to Storify•  Save stuff for later, for research•  All things saved go to your Storypad
  26. 26. Curate Using  
  27. 27. Curate Using  
  28. 28. More curation tools• Twi?ers  Tweet  embed  feature  • Chirpstory  •  
  29. 29. THANKS! Mandy @mjenkins Blog: These slides & more at
  30. 30. Step-­‐by-­‐Step  Guide     to  Storifying   Via  Deb  Petersen,     San  Jose  Mercury  News  
  31. 31. Getting Started- Go to Create an account. It is easiest to link it toyour Twitter account.- Create a profile with your photo and adescription of your position/beat at thenewspaper.- Pick a topic and get started
  32. 32. Hit "Create Story" to reach this opening page.The searchable content is on the right, and yourstory is on the left. 
  33. 33. Type the main headline in the top box on the leftsection, and then type a short story descriptionin the next box. 
  34. 34. You want your first slide to be a photo becausethis image will appear as its cover. Here, Iclicked on the Twitter logo, and "images”.
  35. 35. Pick a photo by clicking on it, and then hold anddrag to your story on the left. The cutline of thephoto will come along too. 
  36. 36. Add each entry by searching the sponsoredproviders and dragging your selections to yourstory. 
  37. 37. Done? Hit the "Publish" button pictured below inblue. (Next to the save now" button which youshould be clicking as you work your draft) 
  38. 38. Your page will look like this. Notice to theright of the headline, the "embed" button.Click on that. 
  39. 39. Your embed code will appear in a box. Then,click on the Notify" button to the right of thepublished button. 
  40. 40. This is how the cover of your stories appear inStorify. It also tracks the total number of views.