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Social media and e-politics: Reaching and engaging citizens


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Mayor's Technology Conference, October 2010

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Social media and e-politics: Reaching and engaging citizens

  1. 1. Social Media and e-politics: Reaching and Engaging Citizens<br />Dr. Munir Mandviwalla, Temple University<br />Dr. David Schuff, Temple University<br />
  2. 2. HARRY Truman on his famous ‘whistle-stop’ tour<br />
  3. 3. Blog mentions of PRESIDENT OBAMA on<br />
  4. 4. TODAY (AND Yesterday)<br />In the 2008 presidential elections, more than 55% of the US adult population got news and participated in political dialogue through the Internet (Pew Institute)<br />A 20-year-old college student won a county seat in New Hampshire by defeating the three-term 66-year-old incumbent using Facebook (The Gainesville Sun)<br />Blog mentions were significantly associated with Gallup polls in the 2008 presidential primaries. In comparison, TV, newspaper, radio, and static web sites were notsignificant (Wattal, et al. 2010). <br />US President Truman logged 21,928 miles in 4 months in 1948 during his famous “whistle-stop” tour, a journey that is credited with helping him to win the election. <br />
  5. 5. Traditional<br />Internet<br />PLACE TO VIRTUAL SPACE<br />Low cost | easy to use | flat | interactive | open | all inclusive | social<br />
  6. 6. 3,821,208!<br />Campaigning<br />
  7. 7. Campaign STRATEGY<br />
  8. 8. LEGISLATIVE Process<br />
  9. 9. Citizen Engagement<br />
  10. 10. Citizen Services<br />
  11. 11. Location-based<br />Crowdsourcing<br />Analytics<br />Social monitoring<br />Coming soon...<br />
  12. 12. Which social media will be important? <br />Will traditional media have a different or diminished role?<br />How will social media change the dynamics among citizens and elected officials?<br />How can campaigns, citizens, governments leverage social media?<br />QUESTIONS<br />