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Get it right the first time - AJ Davis - Product Camp Austin 2018

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You should skip user research. It’s slow, expensive, and it disrupts the product development cycle. Go ahead and make decisions based on your gut, without any insights into how customers behave or how they react to your product design decisions. "Dev resources are never constrained,” said no one ever.

In this talk, you’ll learn how to save your development team time (and frustration) by infusing user research early and often in your product development cycle. We’ll cover the latest tools and techniques which enable research to move faster and be less expensive, and we’ll help you make the case for why your team needs to prioritizing user research.

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Get it right the first time - AJ Davis - Product Camp Austin 2018

  1. 1. Get it right the first time How research can speed up your roadmaps and save you budget.
  2. 2. Advocates Sponsors In Kind Supporters
  3. 3. Hello! I’m AJ Davis, a user advocate and product leader. aj@metricrux.com | @AJDavis_ | AJ Davis on LinkedIn
  4. 4. Expectations
  5. 5. *Reality
  6. 6. “ I get very uncomfortable when someone makes a design decision without customer contact. – Dan Ritzenthaler Senior Product Designer at HubSpot
  7. 7. User Research User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Source: Usability.gov aj@metricrux.com | @AJDavis_ | AJ Davis on LinkedIn
  8. 8. Save Money. Spend less development time going the wrong direction and avoid annoying or scaring off customers. Why prioritize research make the case 1 Higher ROI. Doing research in the early-stage of product dev will have a higher return on investment 2 Focus. Objectivity and measurement inform ruthless prioritization.3 Inspiration. Findings can inspire new directions and new audiences4 aj@metricrux.com | @AJDavis_ | AJ Davis on LinkedIn
  9. 9. Research methods increase speed and lower costs “What” Understand what your customers are doing today and what problems you can help solve. ▪ Interviews ▪ Observation “How” Assess the ways that customers interact and feel about the product. ▪ Surveys ▪ Interviews “Why” Evaluate why customers respond the way they do to the product experience. ▪ Remote usability research ▪ Unmoderated usability research aj@metricrux.com | @AJDavis_ | AJ Davis on LinkedIn
  10. 10. ▪ Get your whole team involved ▪ Recruit from outside your friends and family circle Act on some insights other than your own. Research tools increase speed and lower costs aj@metricrux.com | @AJDavis_ | AJ Davis on LinkedIn
  11. 11. ▪ Leading questions ▪ Revealing that you are personally invested in the product ▪ Using the wrong methods to learn ▪ Collecting data you can’t use Research mistakes avoiding common missteps aj@metricrux.com | @AJDavis_ | AJ Davis on LinkedIn
  12. 12. Exercise aj@metricrux.com | @AJDavis_ | AJ Davis on LinkedIn What three questions would you ask your users? Future users?
  13. 13. Q&A aj@metricrux.com | @AJDavis_ | AJ Davis on LinkedIn
  14. 14. Advocates Sponsors In Kind Supporters

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