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2015 Global Recruiting Trends
LinkedIn’s findings are based on the largest 
survey of talent acquisition leaders in the world 
4,125 
recruiting leaders...
4 recruiting trends to build into your 2015 plan 
Based on LinkedIn’s Global Recruiting Trends survey 
1 Prepare for hirin...
4 recruiting trends to build into your 2015 plan 
1 Prepare for hiring growth and investment in 2015 
2 Career-centered on...
Talent acquisition set to intensify in 2015 
Percent of recruiting leaders projecting an increase in next 12 months 
Hirin...
Most regions are optimistic about hiring volume 
Percent of recruiting leaders projecting hiring increase in 2015 
North 
...
North American and Asian CXO’s are most optimistic 
Percent of CXOs projecting increase in overall staffing levels 
57% 
5...
The global economy is expected to pick up 
speed … strengthening to 3.4 and 3.5 percent in 
2015 and 2016, respectively. 
...
Prepare to compete for talent in 2015 
Next steps for your strategic planning 
1. Inform your executives about 
increasing...
4 recruiting trends to build into your 2015 plan 
1 Prepare for hiring growth and investment in 2015 
2 Career-centered on...
64% 
Of global talent leaders believe 
they’re not doing a great job 
tracking ROI on sources of hire 
#intalent
Quality is the most valuable hiring metric 
% ranking as top metric for tracking recruiting team performance 
18% 
25% 
44...
‘Career-centric’ online media are core sources 
Quantity of hires: top sources Quality of hires: top sources 
Referral pro...
‘Career-centric’ online media are core sources 
Quantity of hires: top sources Quality of hires: top sources 
Referral pro...
Professional networks grow over 4 years to 
become a top source of quality hires 
Percent ranking each source of hire in t...
LinkedIn’s talent ecosystem continues to scale 
700 
600 
500 
400 
300 
200 
100 
0 
350 
300 
250 
200 
150 
100 
50 
0 ...
Get value from your online sources in 2015 
Next steps for your strategic planning 
1. Focus on ‘career-centric’ online 
s...
4 recruiting trends to build into your 2015 plan 
1 Prepare for growth and investment in 2015 
2 Career-centered online me...
Biggest obstacles to landing talent in 2015 will be 
competition & compensation 
50% 
45% 
40% 
35% 
30% 
25% 
20% 
2012 2...
Companies value employer brand and their 
actions are catching up 
Percent of recruiters saying that ‘employer brand’ … 
1...
Top 4 channels for promoting employer brand 
% ranking channel as most effective in promoting employer brand 
90% 
80% 
70...
76% 
of job applicants viewed an 
employee’s LinkedIn profile 
in the last 6 months 
#intalent
Boosting employer brand investment in 2015 
Next steps for your strategic planning 
1. Benchmark your employer brand budge...
4 recruiting trends to build into your 2015 plan 
1 Prepare for hiring growth and investment in 2015 
2 Career-centered on...
75% of the talent pool is passive yet only 61% 
of companies recruit passive candidates 
#hiretowin 
75% 
Passive 
candida...
Different countries see a different future 
Top ‘up-and-coming’ recruiting trend for selected geographies 
Belgium 
Remote...
Matching candidates to jobs has global appeal 
Improved 
candidate 
and job 
matching 
Improved 
candidate 
and job 
match...
Matching candidates to jobs has global appeal 
Improved 
candidate 
and job 
matching 
Improved 
candidate 
and job 
match...
Better candidate & job matching with LinkedIn: 
2015 Fit-based search in LinkedIn Recruiter 
Economic Graph Data 
Recruite...
Plan for the future: better job & candidate 
matching 
Next steps for your strategic planning 
1. Optimize your job posts ...
4 trends to build into your 2015 plan 
Based on LinkedIn’s 2015 Global Recruiting Trends survey 
1 Prepare for growth and ...
Newly Released: 2015 Global Recruiting Trends 
4th Annual report based on the largest survey of recruiting leaders in the ...
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Global recruiting trends 2015

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Global Recuriting Trends 2015

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Global recruiting trends 2015

  1. 1. 2015 Global Recruiting Trends
  2. 2. LinkedIn’s findings are based on the largest survey of talent acquisition leaders in the world 4,125 recruiting leaders 31 countries 14 industries #hiretowin 4 years
  3. 3. 4 recruiting trends to build into your 2015 plan Based on LinkedIn’s Global Recruiting Trends survey 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
  4. 4. 4 recruiting trends to build into your 2015 plan 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey
  5. 5. Talent acquisition set to intensify in 2015 Percent of recruiting leaders projecting an increase in next 12 months Hiring Volume Recruiting Budget 75 50 25 0 2011 2012 2013 2014 #hiretowin
  6. 6. Most regions are optimistic about hiring volume Percent of recruiting leaders projecting hiring increase in 2015 North America Europe Asia Brazil 80 70 60 50 40 30 2011 2012 2013 2014 #hiretowin
  7. 7. North American and Asian CXO’s are most optimistic Percent of CXOs projecting increase in overall staffing levels 57% 51% 46% 55% North America Asia Brazil Europe 30.00% 50.00% 70.00% #hiretowin
  8. 8. The global economy is expected to pick up speed … strengthening to 3.4 and 3.5 percent in 2015 and 2016, respectively. World Bank Global Economic Prospects, June 2014 #hiretowin
  9. 9. Prepare to compete for talent in 2015 Next steps for your strategic planning 1. Inform your executives about increasing competition for top talent 2. Use data to quantify talent pools and supply-demand #hiretowin
  10. 10. 4 recruiting trends to build into your 2015 plan 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey
  11. 11. 64% Of global talent leaders believe they’re not doing a great job tracking ROI on sources of hire #intalent
  12. 12. Quality is the most valuable hiring metric % ranking as top metric for tracking recruiting team performance 18% 25% 44% 0% 10% 20% 30% 40% 50% Quality of hire Time to fill Hiring manager satisfaction #hiretowin
  13. 13. ‘Career-centric’ online media are core sources Quantity of hires: top sources Quality of hires: top sources Referral programs College recruiting Internet job boards Company career website CRM system Diversity recruiting programs General career fairs General social media Internal hires Internet resume databases Print/trade journals Other RPO’s, contingency & staffing agencies Social professional networks ATS/internal candidate database 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% #hiretowin
  14. 14. ‘Career-centric’ online media are core sources Quantity of hires: top sources Quality of hires: top sources Referral programs College recruiting Internet job boards Company career website CRM system Diversity recruiting programs General career fairs General social media Internal hires Internet resume databases Print/trade journals Other RPO’s, contingency & staffing agencies Social professional networks ATS/internal candidate database 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% #hiretowin
  15. 15. Professional networks grow over 4 years to become a top source of quality hires Percent ranking each source of hire in top 4 for ‘quality hires’ Job boards Social professional networks RPO's/Staffing Employee referrals 45 40 35 30 25 20 2011 2012 2013 2014 #hiretowin
  16. 16. LinkedIn’s talent ecosystem continues to scale 700 600 500 400 300 200 100 0 350 300 250 200 150 100 50 0 Q2 2011 Q2 2012 Q2 2013 Q2 2014 Average open jobs (000s) LinkedIn Members (millions) Jobs Members #hiretowin
  17. 17. Get value from your online sources in 2015 Next steps for your strategic planning 1. Focus on ‘career-centric’ online sources rather than broad-appeal sources 2. Measure ROI across sources of hires to inform your investment strategy 3. Define quality hires for your company (i.e. top performers, retention, hiring manager satisfaction) 4. Structure and train your team for both outbound sourcing and inbound job application management #hiretowin
  18. 18. 4 recruiting trends to build into your 2015 plan 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey
  19. 19. Biggest obstacles to landing talent in 2015 will be competition & compensation 50% 45% 40% 35% 30% 25% 20% 2012 2013 2014 Competition Compensation Lack of interest in our employer brand Location % global companies #hiretowin
  20. 20. Companies value employer brand and their actions are catching up Percent of recruiters saying that ‘employer brand’ … 100 75 50 25 0 has significant impact on hiring is a top priority has enough resources is measured 43% 36% 75% 56% #hiretowin
  21. 21. Top 4 channels for promoting employer brand % ranking channel as most effective in promoting employer brand 90% 80% 70% 60% 50% 40% 30% 2012 2013 2014 Company website Online professional networks (e.g., LinkedIn) Friends/family, word of mouth Social media (e.g., Facebook, Twitter) #hiretowin
  22. 22. 76% of job applicants viewed an employee’s LinkedIn profile in the last 6 months #intalent
  23. 23. Boosting employer brand investment in 2015 Next steps for your strategic planning 1. Benchmark your employer brand budget against other HR investments — is employer brand funded in line with priorities? 2. Craft tailored messages for different talent pools, both 1:1 and 1:many 3. Leverage your employees as ambassadors; their profiles are another brand touch point 4. Partner with marketing to create content that will keep you top of mind with professionals #hiretowin
  24. 24. 4 recruiting trends to build into your 2015 plan 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey
  25. 25. 75% of the talent pool is passive yet only 61% of companies recruit passive candidates #hiretowin 75% Passive candidates 61% Companies recruiting passive candidates
  26. 26. Different countries see a different future Top ‘up-and-coming’ recruiting trend for selected geographies Belgium Remote workforce options Germany, Italy, Netherlands Recruiting becoming more like marketing Australia, India, South Africa Improved candidate & job matching USA, Canada, Mexico & Brazil Improved candidate & job matching China Using “big data” to predict future talent needs #hiretowin
  27. 27. Matching candidates to jobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #hiretowin
  28. 28. Matching candidates to jobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #1 Improved candidate and job matching #hiretowin
  29. 29. Better candidate & job matching with LinkedIn: 2015 Fit-based search in LinkedIn Recruiter Economic Graph Data Recruiter Search Fit-based search Fit-based search Prioritizes candidates based on: 1. Similarities to your employees 2. Behavioral interest in your company #hiretowin
  30. 30. Plan for the future: better job & candidate matching Next steps for your strategic planning 1. Optimize your job posts using industry-standard keywords for efficient matching 2. Identify attributes in your quality employees so you know which quality hires to go after #hiretowin
  31. 31. 4 trends to build into your 2015 plan Based on LinkedIn’s 2015 Global Recruiting Trends survey 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
  32. 32. Newly Released: 2015 Global Recruiting Trends 4th Annual report based on the largest survey of recruiting leaders in the world http://lnkd.in/2015recruitingtrends

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