inspire² :: The Walls Must Come Down

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This presentation was part of my inspire² North American Roadshow. I focused on the importance of content and context, particularly how we view screen usage and the solutions available to take advantage of the multiscreen shift through social and video, and the importance of open data and connected systems in planning, optimizing, and evaluating campaigns.

As the top independent advertising technology company, DG is leading the revolution against technology complexity. We’re shattering silos, unifying data, opening black boxes and fusing workflows.

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inspire² :: The Walls Must Come Down

  1. 1. The Walls must come down Ryan Manchee Director of Innovation Strategy DG MediaMind @rmanchee
  2. 2. siloed planning closed ecosystem lack of convergence W
  3. 3. con·verge All pieces of digital coming together display, mobile, video, social, TV
  4. 4. keeping up with the consumer tent? : Con ence? What udi A vice? De act? Imp
  5. 5. Modern Planning
  6. 6. $ perspective change our mindset
  7. 7. Common thinking
  8. 8. Audience
  9. 9. Consumers are more connected than ever before. Why aren’t brands connecting with consumers?
  10. 10. for consumers it’s all about content ! TEXT + CON ontent c
  11. 11. WHAT IS CONTEXT? page am I viewing device surroundings relevance
  12. 12. and the t we're in contex dictates It is the eek that ent we s cont ach for. ice we re the dev
  13. 13. creativity is king one day, V series in son of a T ry is good entire sea n the sto watch an pan? Whe n opera. n attention s imes the length of a meone ca “But if so ncredible ow an i g three t in sh wership, esn’t that ch someth out our vie ctive.” do le can wat ill learn ab e ore we w ess persp ugh, peop m eno m a busin ings, the ely and fro ry new th Spacey we t reativ -Kevin The more en both c ors will op e more do th
  14. 14. on demand generation
  15. 15. consumers no longer glued to their seats
  16. 16. TV is evolving here everyw © 2013 DG Inc. All rights reserved.
  17. 17. 69% 52% TV in teen bedroom? © 2013 DG Inc. All rights reserved.
  18. 18. is TV still the first screen? a © 2013 DG Inc. All rights reserved. 20
  19. 19. Screen addicts 23yrs lives in front of screens © 2013 DG Inc. All rights reserved.
  20. 20. personal + professional
  21. 21. your office is where your phone is
  22. 22. also your theater...
  23. 23. & your shopping cart
  24. 24. Mindset
  25. 25. The new consumer isn’t everyone, but it can be anyone.
  26. 26. Be Brave. Be Relevant. Be Interesting.
  27. 27. 2
  28. 28. Rich media is... Analytics Insights video. social. display. mobile. And it’s now everywhere.
  29. 29. mobile is the first screen ys on Alwa ected s conn Alway odule ntrol m co
  30. 30. 2015 are you ready? vs
  31. 31. HTML5 Factory NOW AVAILABLE MediaMind 2 Rich Media Everywhere. Advanced creative development solution for cross-screen ad delivery. + in app/page/video
  32. 32. NOW AVAILABLE MediaMind 2 Responsive Ads Cross screen delivery. Customized ad experience for any screen or any device.
  33. 33. Responsive Banners No more creative walls between screens
  34. 34. i i i social is a utility
  35. 35. 65% 71% audience via mobile devices
  36. 36. NOW AVAILABLE MediaMind 2 responsive + native + social + scale
  37. 37. 0:23 VIDEO revolution
  38. 38. In the Cloud
  39. 39. Video communicates more in less time
  40. 40. 6 sec
  41. 41. Are TV ads working online? We are just hoping for the best...
  42. 42. NOW AVAILABLE Video Ad Designer MediaMind 2 Video is interactive. Enriched experiences utilizing the best features of display. At scale.
  43. 43. RELEVANCE What you want to say What they’re interested in conversion $$$
  44. 44. We are tired of noise. ! We want value. Relevance. Curated awesomeness
  45. 45. Smart(er) Versioning
  46. 46. r wasted impressions
  47. 47. NOW AVAILABLE Smart Versioning MediaMind 2 Personalized. Rapid refreshes for display and enhanced dynamic delivery for Mobile and Video.
  48. 48. Omniscient reporting slice& dice creative placement publisher channel © 2013 DG Inc. All rights reserved. 51
  49. 49. DATA
  50. 50. Right message. Right audience.
  51. 51. NOW AVAILABLE Verification Suite MediaMind 2 Right message + audience + time + safe + video + no ghosts
  52. 52. Data disconnected
  53. 53. NOW AVAILABLE Audience Suite MediaMind 2 Cross Screen Measurement. Your complete digital GRP across all of online. + Nielsen + Comscore
  54. 54. data meets technology creativity meets
  55. 55. Open System Integration dmp dsp search marin
  56. 56. Creative + Data Synthesis
  57. 57. 2
  58. 58. 76% marketers who think marketing has changed more in the past two years than in the past 50
  59. 59. Be Brave. Be Relevant. Be Interesting. Your turn. @rmanchee
  60. 60. © 2013 DG Inc. All rights reserved.

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