Time honored tradition with cutting edge technology
The time honored tradition of  Golden Key … with  TECHNOLOGY  and  CREATIVE  teams under one roof 2010 NOMINEE web ecommer...
meet the team 这就是我们的队伍 ALL WORK is done by Our China based team No thing  is sub-contracted to a third-party
time honored tradition + HYB RID HYB RID cutting edge technology
LONDON  GUANGZHOU  NEWYORK food & hospitality retail film & media technology other
Customer Satisfaction   is king And Quality   is the difference
key  FACTS
Customer Satisfaction is  Most important… That equals Increased Sales  and Higher Profits <ul><li>Browsing    Investigati...
Unity is Power +  Golden Key  Explodes  as a Brand +  Area Hotels, Property and Service Brands  Dominate  Their Marketplac...
<ul><ul><ul><ul><li>Translation and interpreting services </li></ul></ul></ul></ul><ul><ul><ul><ul><li>IVS/SEO and digital...
WEB Content mgmt & micro-sites Ecommerce platforms Web 2.0 bespoke & web apps <ul><li>Mobile friendly  </li></ul><ul><li>H...
MOBILE  our asset and  yes…  we do develop  APPS iPad iPhone &  Android:  Froyo
Translation <ul><li>Benefits include: </li></ul><ul><li>Reaching beyond borders and language barriers to a wider customer ...
<ul><li>We offer design solutions for you or for your guests from your business centers: </li></ul><ul><ul><li>Logo design...
The web is everywhere!  But how many websites do you really use? Market Research Media Planning Finalise Digital Strategy ...
made possible only due  to  our hybrid approach : TECHNOLOGY  +  CREATIVE ANALYSIS Research 1   VISUAL GRAPHICS   User Int...
a surprise
<ul><ul><ul><ul><li>Golden Key International Alliance </li></ul></ul></ul></ul><ul><ul><ul><ul><li>And to work our magic w...
<ul><ul><ul><ul><li>Yibin Hotel Website </li></ul></ul></ul></ul><ul><ul><ul><ul><li>And to work our magic we built a new ...
<ul><ul><ul><ul><li>Yibin Hotel Website: Yahoo </li></ul></ul></ul></ul>
<ul><ul><ul><ul><li>Yibin Hotel Website: Google </li></ul></ul></ul></ul>
Find a place. Live translation.  Call to Book.  Connect back with hotel. Like a concierge that’s with the user everywhere....
Case Studies
Our Film Clients  Studio
Newspaper iPad app
Video steaming Catalogue Videos Images Portfolio Web-based backend Publicis Groupe iPhone app
Micro-Site Publicis Groupe Website
Streaming video content Movies. Showtimes. Cinemas. Magazine. Competitions. Social Media. Completely driven  by a web-base...
Case-study: Olympics – London 2012 <ul><li>The Brief :  </li></ul><ul><li>Helping SMEs and startups participate in the big...
LONDON  GUANGZHOU  NEWYORK food & hospitality retail film & media technology other
SOCIAL MEDIA  community management Responding to comments Creating Positive  SENTIMENT Owning Search Engine Top Positions ...
Social Media Has  now  allowed …
New Digital Media accessed by target market Mobile Game Viral Social Media Web based Mobile Other interactive Editorial  R...
?
Time honored tradition with cutting edge technology
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FabriQate GKIA Presentation-Jun2010

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FabriQate GKIA Presentation-Jun2010

  1. 1. Time honored tradition with cutting edge technology
  2. 2. The time honored tradition of Golden Key … with TECHNOLOGY and CREATIVE teams under one roof 2010 NOMINEE web ecommerce bespoke web 2.0 facebook apps mobile iPhone apps iPad apps mobile sites creative design branding 3D video social media digital marketing viral campaigns community mgmt internationalize digitize conceptualize interpretation
  3. 3. meet the team 这就是我们的队伍 ALL WORK is done by Our China based team No thing is sub-contracted to a third-party
  4. 4. time honored tradition + HYB RID HYB RID cutting edge technology
  5. 5. LONDON GUANGZHOU NEWYORK food & hospitality retail film & media technology other
  6. 6. Customer Satisfaction is king And Quality is the difference
  7. 7. key FACTS
  8. 8. Customer Satisfaction is Most important… That equals Increased Sales and Higher Profits <ul><li>Browsing  Investigating  Adding to Cart  </li></ul><ul><li>Look for More  Checkout/Pay  Register for future </li></ul>… and that’s why our work is driven by SATISFACTION & SURPRISE Cost per ENGAGEMENT STATS IT
  9. 9. Unity is Power + Golden Key Explodes as a Brand + Area Hotels, Property and Service Brands Dominate Their Marketplace + Customers Access the best Services in China and Golden Key Win’s Over International Brands
  10. 10. <ul><ul><ul><ul><li>Translation and interpreting services </li></ul></ul></ul></ul><ul><ul><ul><ul><li>IVS/SEO and digital PR services </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Design Services & Creative </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mobile Development & Digital Publishing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Website Design & Development </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hosting & Emails </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Digital Marketing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Services Offered </li></ul></ul></ul></ul>
  11. 11. WEB Content mgmt & micro-sites Ecommerce platforms Web 2.0 bespoke & web apps <ul><li>Mobile friendly </li></ul><ul><li>HTML5 and JavaScript </li></ul><ul><li>Updatable (CMS) </li></ul><ul><li>Interactive Experience </li></ul><ul><li>Maximize Conversion </li></ul><ul><li>Marketing help </li></ul><ul><li>Review every 3 months </li></ul><ul><li>Beyond selling online </li></ul><ul><li>Integrated approach </li></ul><ul><li>Platform solution </li></ul><ul><li>APIs and Cloud services </li></ul><ul><li>Social Media elements </li></ul>USER experience guides our web development process
  12. 12. MOBILE our asset and yes… we do develop APPS iPad iPhone & Android: Froyo
  13. 13. Translation <ul><li>Benefits include: </li></ul><ul><li>Reaching beyond borders and language barriers to a wider customer base </li></ul><ul><li>Dramatically increasing your booking engine's revenue potential </li></ul><ul><li>Improving the user experience on your website </li></ul><ul><li>Becoming more competitive in the global marketplace </li></ul><ul><li>Simplicity! </li></ul>Today's marketplace is a global one, and it's vitally important to speak your prospects' languages anywhere in the world. Thanks to our translation services we can tailor your website's content to any of the most widely spoken languages in the world—English, Spanish, German, French and Japanese. Many people feel that you need to duplicate your site online in multiple languages. That's simply not true. Just build one complete brochure page online outlining the property's value positioning in the language your customer's speak. Expand your market, stay ahead of your competition!
  14. 14. <ul><li>We offer design solutions for you or for your guests from your business centers: </li></ul><ul><ul><li>Logo design </li></ul></ul><ul><ul><li>Graphic Design </li></ul></ul><ul><ul><li>Flyer Design </li></ul></ul><ul><ul><li>Brochure Design </li></ul></ul><ul><ul><li>Business cards, envelope, letterhead </li></ul></ul><ul><ul><li>A Corporate Identity Guide sets standards for all media developed. </li></ul></ul>Digital Branding
  15. 15. The web is everywhere! But how many websites do you really use? Market Research Media Planning Finalise Digital Strategy Monitor & Police Get Brief Budget & Limitations Spreading & seeding Create specific Campaigns Digital Media Marketing
  16. 16. made possible only due to our hybrid approach : TECHNOLOGY + CREATIVE ANALYSIS Research 1 VISUAL GRAPHICS User Interface 2 CODE & CONTENT Testing 3 MARKETING SEO, Paid, Viral 4 MAINTENANCE Upgrades 5 LAUNCH Live end-to-end DIGITAL DEVELOPMENT
  17. 17. a surprise
  18. 18. <ul><ul><ul><ul><li>Golden Key International Alliance </li></ul></ul></ul></ul><ul><ul><ul><ul><li>And to work our magic we built a new site: http://www.china-hotels.me </li></ul></ul></ul></ul>
  19. 19. <ul><ul><ul><ul><li>Yibin Hotel Website </li></ul></ul></ul></ul><ul><ul><ul><ul><li>And to work our magic we built a new site: http://www.yibin-hotel.com </li></ul></ul></ul></ul>
  20. 20. <ul><ul><ul><ul><li>Yibin Hotel Website: Yahoo </li></ul></ul></ul></ul>
  21. 21. <ul><ul><ul><ul><li>Yibin Hotel Website: Google </li></ul></ul></ul></ul>
  22. 22. Find a place. Live translation. Call to Book. Connect back with hotel. Like a concierge that’s with the user everywhere.. On the go Hotel Concierge – on the go iPhone app
  23. 23. Case Studies
  24. 24. Our Film Clients Studio
  25. 25. Newspaper iPad app
  26. 26. Video steaming Catalogue Videos Images Portfolio Web-based backend Publicis Groupe iPhone app
  27. 27. Micro-Site Publicis Groupe Website
  28. 28. Streaming video content Movies. Showtimes. Cinemas. Magazine. Competitions. Social Media. Completely driven by a web-based backend. Film Studio app iPad app
  29. 29. Case-study: Olympics – London 2012 <ul><li>The Brief : </li></ul><ul><li>Helping SMEs and startups participate in the biggest event in London! </li></ul><ul><li>Challenges and what we did : </li></ul><ul><li>FabriQate has been involved in a long-term project to help bring together a variety of startups and SMEs in the UK as a means of digital media engagement through use of a open community platform. As the leading agency involved, we are proud to be involved in the greatest event in our own city! </li></ul><ul><li>Results and impact : </li></ul><ul><li>Keep tuned in … 2012 approaches! </li></ul><ul><li>Social Media, Digital Branding, Viral, Digital PR, iPhone apps, 3D & Video, AdverGames, SEO </li></ul>
  30. 30. LONDON GUANGZHOU NEWYORK food & hospitality retail film & media technology other
  31. 31. SOCIAL MEDIA community management Responding to comments Creating Positive SENTIMENT Owning Search Engine Top Positions and Building Brands through Online New Media PR Maintaining accuracy and promoting the Golden Key and Member Hotel Brands Dominating Social Media Platforms Beating the competition Own the Internet
  32. 32. Social Media Has now allowed …
  33. 33. New Digital Media accessed by target market Mobile Game Viral Social Media Web based Mobile Other interactive Editorial Reviews Content Sharing 3D Games AdverGames SMS Mkting iPhone Apps Augmented Reality Mobile Sites Micro-Sites Humour Sites Influential Blogs Social Networks Tagging Viral Videos Media planning: Match the audiences digital footprint
  34. 34. ?
  35. 35. Time honored tradition with cutting edge technology

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