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Sensen CI

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Sensen CI

  1. 1. SEN SEN NETWORKS Corporate Identity Concepts Presentation April 18 th 2007
  2. 2. Overview <ul><li>The following slides show different concepts for SEN SEN Network logos. They are not yet refined and only represent the basic idea for a logo. </li></ul><ul><li>Look for: </li></ul><ul><li>Logo should be memorable and credible. Logo is memorable if there is something interesting the graphic form. A logo is credible due to lot of factors. Some are:it shows the company business,It is neatly done, It is strong image…etc. Look for something interesting and company image. </li></ul><ul><li>Basic concepts behind logos </li></ul><ul><li>Logo symbols and types. We can mix some concepts to get a new one </li></ul><ul><li>Top 3 logos </li></ul><ul><li>Don’t Look for: </li></ul><ul><li>Don’t think this as final logos. There are lot of graphical improvements which will happen </li></ul><ul><li>Type Face. Some symbols and Type faces may not go well together. Still need to work on </li></ul><ul><li>Colors. Some colors will have to be changed. </li></ul>
  3. 3. Concept 1 Description: - Dots/circles from sensors. - Represents dynamic nature of the company by the rotating ball. - Fonts need to be worked on
  4. 4. Concept 2 <ul><li>Description: </li></ul><ul><li>typographical exploration </li></ul><ul><li>makes it interesting as there is not space between words. </li></ul><ul><li>- can be used with a symbol </li></ul>
  5. 5. Concept 3 <ul><li>Description: </li></ul><ul><li>Latest trend in logos use transparency </li></ul><ul><li>circles represent the company business (camera aperture, eye, sensors) </li></ul><ul><li>overlapping circles form eye </li></ul><ul><li>In Indian context this is the third eye </li></ul>
  6. 6. Concept 4 <ul><li>Description: </li></ul><ul><li>Globe showing the spread of our networks </li></ul><ul><li>dots showing sensors </li></ul><ul><li>dots of different sizes show the granularity we can go into </li></ul><ul><li>S in the middle for Sen Sen </li></ul>
  7. 7. Concept 5 <ul><li>Description: </li></ul><ul><li>S and S form infinite loop. That’s what we want to say. </li></ul><ul><li>Made it like a wire to show network. Needs improvement in execution. </li></ul>
  8. 8. Concept 6 <ul><li>Description: </li></ul><ul><li>Same as concept 4. </li></ul><ul><li>Has two S which are evolving in nature. Can be worked for execution </li></ul>
  9. 9. Concept 7 <ul><li>Description: </li></ul><ul><li>Eye for surveillance </li></ul><ul><li>Brackets make it like eye </li></ul><ul><li>Brackets show security </li></ul><ul><li>S in middle for Sen Sen </li></ul>
  10. 10. Concept 8 <ul><li>Description: </li></ul><ul><li>Camera for surveillance </li></ul><ul><li>Brackets make it like eye </li></ul><ul><li>Brackets show security </li></ul><ul><li>S in middle for Sen Sen </li></ul><ul><li>forms an interesting pattern </li></ul>
  11. 11. Concept 9 <ul><li>Description: </li></ul><ul><li>Typographical exploration </li></ul><ul><li>Makes it memorable due to the connections between n and t and k </li></ul><ul><li>- dynamic because of the ascending dots </li></ul><ul><li>Description: </li></ul><ul><li>Typographical exploration </li></ul><ul><li>Makes it memorable due to the positive negative play of spaces </li></ul><ul><li>- dynamic because of the ascending dots </li></ul>
  12. 12. Concept 10 <ul><li>Description: </li></ul><ul><li>thousands to the power Thousand networks </li></ul><ul><li>Creates a company image to be technical </li></ul><ul><li>creative way to present </li></ul>
  13. 13. Concept 11 <ul><li>Description: </li></ul><ul><li>New age logos use transparency. </li></ul><ul><li>SEN in caps and sen in small </li></ul>
  14. 14. Concept 12 <ul><li>Description: </li></ul><ul><li>Sen Sen is covering the world </li></ul><ul><li>world full of sensors </li></ul><ul><li>needs improvement in implementation </li></ul>
  15. 15. Concept 13 <ul><li>Description: </li></ul><ul><li>Abstract representation of globe </li></ul><ul><li>Globe shows networks </li></ul><ul><li>Need to work on the colors </li></ul>
  16. 16. Concept 14 <ul><li>Description: </li></ul><ul><li>Comes from yen-yang </li></ul><ul><li>Sen sen is making everything harmonious </li></ul><ul><li>Need improvement on implementation </li></ul><ul><li>Can be circular </li></ul><ul><li>S for sen sen </li></ul>
  17. 17. Concept 15 <ul><li>Description: </li></ul><ul><li>Need to add logo type </li></ul><ul><li>Dynamic curves forming eye </li></ul><ul><li>Can form three eyes. </li></ul><ul><li>Can be worked on as concept. Currently in raw state </li></ul>