The Future of Web Search


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Written long time back about how the search is going to evolve. Some of it has become true. I was anticipating Google to make Search Technology a commodity but that hasn't happened.

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The Future of Web Search

  1. 1. The Future of Web Search Insight Story Manas Garg [email_address]
  2. 2. Where Things Stand Today?
  3. 3. Google Search is like Mainframes <ul><li>Powerful </li></ul><ul><ul><li>Very good at what it does </li></ul></ul><ul><li>One-size-fits-all </li></ul><ul><ul><li>Monolith </li></ul></ul><ul><ul><li>Not a commodity item which can fit anywhere </li></ul></ul><ul><li>Closed </li></ul><ul><ul><li>Available for use but any innovation on top of it is tough </li></ul></ul>
  4. 4. Mainframe Google Search Wintel ???
  5. 5. Maturity leads to Pervasiveness! <ul><li>Pervasiveness is the yardstick to measure the maturity of a technology </li></ul><ul><ul><li>Covers from smallest to the biggest use case </li></ul></ul><ul><ul><li>Provides a platform for further innovation </li></ul></ul><ul><li>Transitions from the past </li></ul><ul><ul><li>Mainframes to PCs </li></ul></ul><ul><ul><li>Windows running only on PCs to OSes running on various devices </li></ul></ul><ul><ul><li>Self owned datacenters to Computing Clouds </li></ul></ul>
  6. 6. How Will Search Evolve?
  7. 7. Three Dimensions of Evolution <ul><li>Personal Computerization </li></ul><ul><ul><li>Search will be a commodity fitting as needed in various use cases </li></ul></ul><ul><li>Platformization </li></ul><ul><ul><li>Search technology will be used more as APIs exploited by various apps </li></ul></ul><ul><li>Think out of the “search box” </li></ul><ul><ul><li>New ways of searching and using search results </li></ul></ul>
  8. 8. Personal Computerization!
  9. 9. The Rise of World Wide Web s <ul><li>It is the Google Search that made BIG World Wide Web so useful </li></ul><ul><li>Now, the BIG Web is getting divided into numerous small Webs </li></ul><ul><li>Each of these small Webs will need “google” quality search to stay useful </li></ul><ul><ul><li>And that’s where personal-computerization of Web Search will happen </li></ul></ul>
  10. 10. Platformization!
  11. 11. Telling Time Vs Building Clock <ul><li>Breakup Search in “Search Platform” and “Search Applications” </li></ul><ul><ul><li>Opportunity for everyone to play with “their ideas” </li></ul></ul><ul><ul><li>Yahoo BOSS is just a beginning giving control over presentation </li></ul></ul><ul><ul><li>Control at crawling, indexing and ranking </li></ul></ul><ul><li>Lower barrier to entry for thousands of people to improve Search Experience </li></ul>
  12. 12. Think out of the Search Box!
  13. 13. Open the Flood Gates <ul><li>Shift in the focus to create a better “Search Experience” </li></ul><ul><ul><li>Creating different views for search results </li></ul></ul><ul><ul><li>Creating different workflows for browsing search results </li></ul></ul><ul><ul><li>Making search more relevant to the context </li></ul></ul><ul><li>Search as a platform will have more users than search as a box </li></ul>
  14. 14. Conclusion?
  15. 15. Web Search: Waterfall to River <ul><li>Waterfall is fun and exciting </li></ul><ul><li>River is useful and pervasive </li></ul><ul><ul><li>A complete ecosystem develops around a river </li></ul></ul><ul><ul><li>A platform for civilizations to prosper </li></ul></ul><ul><li>Where will you put web search today? </li></ul><ul><ul><li>And where will it be tomorrow? </li></ul></ul>
  16. 16. Questions/Comments [email_address]