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Magic school

"Magic School" 52х6,5 animation co-production ADV GROUP

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Magic school

  1. 1. MAGIC SCHOOL HD, FULL 3D, STEREOSCOPIC ANIMATION Broadcast Platforms - CTC + Disney Channel + Beeline TV Release Date - 1.01.2011 Genre - Animation Series, Comic Action Adventure Target Demografic - kids 3-9 age Format - TV 52ep х 6,5 min, FILM 4ep х 84 mins
  2. 3. PRODUCTION - $2 684 000 PROMO- $500 000 KIDS INTERNET - $ 150 000 CO_PRODUCTION 80% ADV GROUP cейлер 30% + телеканал 15-30% Broadcast Platforms -   Release Date - 1.01.2011 Genre - Animation Series, Action Adventure Target Demografic - KIDS 3-9 age Format - TV 2011-2012 52 episodes х 6,5 minutes 4 Animation Film х 84' minutes Commercial Profit: TV product-placement, DVD, KIDS-internet, KIDS-MOBILE Marketing Benefits: Brend-Content, FMCG Licensing  $150 000   Merchandising $ 100 mln
  3. 4. Key Creatives: Directed by Sergey Selianov Executive Producer Sasha Boyarsky Written by Darina Shmidt Art Animation Director Konstantin Bronzit Co-production ADV Group HARACTERS
  4. 5. CONCEPT MIPTV 30% content for KIDS
  5. 6. LINE -UP & PROFIT LINE-UP Licensing  150тыс$   Merchandising 100млн$ TV 3D Film KIDS INTERNET KIDS MOBILE fos cooking corner publishing on-demand games books dvd PROFIT 1 - HD + Full 3D Stereoscopic Animation 2 - FORMAT, LICENSING - TV, Animation Film by Disney, BelineTV, СТС + Disney - 2011-2012 3 - PRODUCTION, MERCHANDISING 2011-2012 4 - PROMO ON-air/OFF-air TV 1.1.2011 (+500 000 euro) 5 - KIDS INTERNET WEB 2.0 (EX: BooDoo) (+150 000 euro) 6 - 30% с ко-брендинга kids-тарифный план "Билайн" детский мобильный "Sony" линейка соков с героями "Добрый" ко-брендинг с запуском вкусовых снеков, молочных йогуртов "Ростишка”” (Donon) VS "Здрайверы"(ВБД), Nesquik(Быстров) 7 - продакт-плейсмент коммерческих брендов покрывает продакшен 100% + 20%
  6. 9. Commercial Profit: TV product-placement, DVD, KIDS-internet, KIDS-MOBILE Marketing Benefits: Brend-Content, FMCG Licensing  $150 000   Merchandising $ 100 mln
  7. 10. 23 190 TVR vs 1632 TVR SUB-BRANDS KPI:BEELINE & NESTLE
  8. 11. KIDS INTERNET «MAGIC SCHOOL»

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