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Standard Mail: Mail matter not required to be mailed as First-Class Mail or Periodicals.
Includes Two Categories: Commerci...
2014 Direct Mail Stats
• 80% of marketers surveyed plan to invest in direct mail in
2014, and 28% reported increases in th...
Standard Mail: Mail matter not required to be mailed as First-Class Mail or Periodicals.
Includes Two Categories: Commerci...
“DMA research shows that ROI from direct mail outpaces the
success of its digital and social cousins.” According to CMO Co...
How Are Response Rates?
• 40% of consumers polled said they tried a new business after receiving direct mail.
•70% said th...
- 56% say receiving Mail is a "Real
Pleasure."
- 55% look forward to discovering
the Mail they receive.
- 67% feel Mail is...
Time Spent Consuming
Direct Mail
Consumers spend an average of 30 minutes reading
their mail on any given occasion.
Time S...
• 70% of Americans say mail is more
personal than the internet.
• Personalized print media has a more
powerful presence th...
Integration is Key!
• Integration is Key! QR codes and NFC technology make it possible for your print media to
directly co...
5 Factors to Help Improve
& Measure Your Direct
Mail Results
• Segment Lists
•A good direct mail campaign starts with a cl...
• Bring Customers Online
• Even though online marketing tools and direct mail pieces are very
different tactics, they can ...
Need Help With Direct
Mail Marketing?
Email: info@managedmktg.com
Phone: (800) 915-3634
Website: www.managedmktg.com/
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Why Direct Marketing Is Alive and Well

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A look at the successes of direct mail over recent years as well as a look at what the future holds for Direct Mail Marketing and how you can use Direct Mail to get the best response for your money!

Published in: Marketing
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Why Direct Marketing Is Alive and Well

  1. 1. Standard Mail: Mail matter not required to be mailed as First-Class Mail or Periodicals. Includes Two Categories: Commercial & Non-Profit Mail. Postage Rates Based on number of factors: Weight: Over an Ounce? Under 3.3 Ounces? Distance: Is drop shipping available? Quantity: How many pieces? Content: What info is provided on the mail piece? Format: Envelope, Self Mailer or Postcards? Why Direct Marketing is Alive and Well By: Managed Direct Response 2015
  2. 2. 2014 Direct Mail Stats • 80% of marketers surveyed plan to invest in direct mail in 2014, and 28% reported increases in their direct mail budgets. •Direct mail is the preferred channel for receiving marketing from local shops (51%) and banks (48%) while email is preferred for events and competitions (50% each). •U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return. https://www.multi-craft.com/wp-content/uploads/2014/08/2014-Direct-Mail-Stats.pdf Direct Marketing Association, October 2013 http://www.printisbig.com/
  3. 3. Standard Mail: Mail matter not required to be mailed as First-Class Mail or Periodicals. Includes Two Categories: Commercial & Non-Profit Mail. Postage Rates Based on number of factors: Weight: Over an Ounce? Under 3.3 Ounces? Distance: Is drop shipping available? Quantity: How many pieces? Content: What info is provided on the mail piece? Format: Envelope, Self Mailer or Postcards? • 56% of postcards are read by recipients, making them the direct mail piece most likely to be read. •http://eleventygroup.com/site/2014/04/30/25-standout-stats-multichannel-marketing-direct-marketing-association/
  4. 4. “DMA research shows that ROI from direct mail outpaces the success of its digital and social cousins.” According to CMO Council, the response rate for targeted directed mail is 4.4%, compared to email's rate of 0.12%. 79% of consumers act on direct mail immediately versus 45% who do the same with email. VS What’s The ROI? http://www.dmnews.com/your-roi-is-in-the-mail/article/335501/
  5. 5. How Are Response Rates? • 40% of consumers polled said they tried a new business after receiving direct mail. •70% said they renewed relationships with businesses they had previously ceased using after receiving direct mail. •Winterberry Group projects that direct mail spending will increase 1.1%, to $44.5 billion, in 2014. •Direct mail is the preferred channel for receiving marketing from local shops (51%) and banks (48%), while email is preferred for events and competitions (50% each). •http://www.dmnews.com/your-roi-is-in-the-mail/article/335501 •http://www.cmocouncil.org/facts-stats-categories.php?view=all&category=direct-marketing
  6. 6. - 56% say receiving Mail is a "Real Pleasure." - 55% look forward to discovering the Mail they receive. - 67% feel Mail is more personal than the internet. Mail Evokes Emotion! - 59% of U.S. respondents and 65% of Canadian respondents agreed with the following statement, “I enjoy getting postal mail from brands about new products. * *http://compu-mail.com/blog/2014/07/17/25-direct-marketing-mail-statistics-2014/#Epsilon
  7. 7. Time Spent Consuming Direct Mail Consumers spend an average of 30 minutes reading their mail on any given occasion. Time Spent: 45 Minutes with Magazines 30 Minutes with Catalogs 25 Minutes with Direct Mail http://www.pb.com/docs/US/pdf/Microsite/Nonprofit/ed_np_getyourmailopened_05MailMoment.pdf
  8. 8. • 70% of Americans say mail is more personal than the internet. • Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital. Mail is More Personal http://www.cohber.net/#!offset-print/ca5m http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond
  9. 9. Integration is Key! • Integration is Key! QR codes and NFC technology make it possible for your print media to directly connect customers to your website. •One of the most effective uses of URLs are PURL’s (personalized URL’s), which are dynamic and tailored to each individual. Make sure each PURL leads to personalized experience (i.e. a sign-up page, special offer page, or product page for the individual) – not an impersonal “brand” homepage. http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond#ixzz3MCXQhEnY
  10. 10. 5 Factors to Help Improve & Measure Your Direct Mail Results • Segment Lists •A good direct mail campaign starts with a clean mailing list. If you’re sending Direct Mail, you should have different groups of lists that you’re constantly testing and developing, to better target your core audiences and grow the number of people who buy your products and services. •Develop Tests •Once you compile your segmented lists, you can test different landing page offers and different program offers to each list. You can also try different messaging to see what works best for catalogues vs. postcards vs. other mail pieces – or messaging aimed at different segments. •Capture Data •You will need to gather data in order to analyze your direct mail campaign to determine if your effort was successful or not. Source codes are a great tool for capturing data from your direct mail. A source code is a unique identifier that allows you to quickly determine key elements for tracking, analyzing and reporting campaign performance.
  11. 11. • Bring Customers Online • Even though online marketing tools and direct mail pieces are very different tactics, they can work even more effectively when complimenting each other. You can use direct mail to encourage customers to go online to register for an event, receive a special offer, or even make a purchase. •Analyze Results • Your campaign needs to produce results! Those results need to show you how to improve future performances. Don’t forget to analyze your results, modify your strategy, and then use that knowledge in your next effort. 5 Factors to Help Improve & Measure Your Direct Mail Results Cont.. http://blogs.pb.com/mail-solutions/2013/11/18/measure-improve-direct-mail-results/
  12. 12. Need Help With Direct Mail Marketing? Email: info@managedmktg.com Phone: (800) 915-3634 Website: www.managedmktg.com/

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