Woibex - Women and Technology


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Keynote presented at the 7th Woibex Women in Business Conference in Dubai, UAE, in March 2005.

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Woibex - Women and Technology

  1. 1. Women and Technology Elizabeth Lane Lawley Director, Lab for Social Computing Rochester Institute of Technology Rochester, NY, USA http://www.it.rit.edu/~ell/
  2. 2. Gender Breakdown for IT Workers with College Degrees Source: US Bureau of the Census, Population Survey
  3. 3. Women and Education <ul><li>''When I started in 1972,'' she said, ''there were three girls in calculus out of a senior class of about 50. Now there are three sections of Advanced Placement calculus, in a class about the same size -- in other words, about 75 percent of the senior class. This would not have happened if we had bought into the reigning mantra of the time, which was, 'Boys are naturally interested in mathematics; let them do it. Girls are more talented in literature and history; why ask them to change?' '’ -Ann Pollina, principal of a girls’ high school NYT “Where the Girls Aren’t” Jan 2003 </li></ul>
  4. 4. IT Workforce Statistics (ITAA)
  5. 5. Women and Technology <ul><li>“ .... One wonders how many ideas that could have been contributed by female talent will never surface to enrich academic computer science. More broadly, what are the repercussions to our increasingly computer-oriented society if women – more than half the population and workforce—are not as prepared in this discipline as are men?” </li></ul><ul><li>-Karen Frenkel </li></ul>
  6. 6. Mari Matsunaga <ul><li>She knew nothing about Internet technology, but she did know consumers - especially women in their twenties, who were identified early on as a key market. [She] made sure the service had features they'd like - shopping sites, horoscopes, […] easy email capability </li></ul>
  7. 7. Meg Whitman <ul><li>As wonderful as [their] business model may be, that didn't guarantee a viable business. [She] made the model work. She paid attention to […] community, allowing it to help guide the site and develop innovations like customized online storefronts. The […] brand kept customers loyal. -Salon.com, Nov. 2001 </li></ul>
  8. 8. Mena Trott <ul><li>“ The thing is, I think one of the reasons that [our product] is so popular is because the product combines element from both Ben and me. And I don't know if it's a female-male combination or if it's just the combination of our personalities, and frankly it really doesn't matter.” </li></ul>
  9. 9. 21st Century Technology <ul><li>20th Century Technology </li></ul><ul><ul><li>Productivity Software </li></ul></ul><ul><ul><li>Internet as Broadcast Medium </li></ul></ul><ul><ul><li>“ The Death of Distance” </li></ul></ul><ul><li>21st Century Technology </li></ul><ul><ul><li>“ Software as Service” </li></ul></ul><ul><ul><li>Internet as Social Medium </li></ul></ul><ul><ul><li>Location-Based Services </li></ul></ul>
  10. 10. Software as Service <ul><li>Applications hosted by a service provider, but used by your company </li></ul><ul><li>Examples </li></ul><ul><ul><li>Basecamp Project Management </li></ul></ul><ul><ul><li>Marqui Communication Management </li></ul></ul><ul><ul><li>Skype Internet Telephony </li></ul></ul>
  11. 11. Basecamp Project Management
  12. 12. Marqui CMS
  13. 13. Skype Communication <ul><li>Use your computer as a telephone </li></ul><ul><li>Calling US, Europe < .02€ per minute </li></ul><ul><li>Calling another computer - free! </li></ul>
  14. 14. The Importance of Networking <ul><li>What kind of networking makes you most successful in business? </li></ul><ul><ul><li>Wireless networks? </li></ul></ul><ul><ul><li>Cellular networks? </li></ul></ul><ul><ul><li>Internet-connected networks? </li></ul></ul><ul><li>No. Human networks! </li></ul>
  15. 15. Social Computing <ul><li>The use of computing tools to support, extend, or derive added value from social activity—including (but not limited to) weblogs, instant messaging, music and photo sharing, mailing lists and message boards, and online social and business networking tools. </li></ul>
  16. 16. 2004: Year of the Blog
  17. 17. Weblogs in Business <ul><li>Gives companies a human face </li></ul><ul><li>Increases visibility and branding (for companies and employees) </li></ul><ul><li>Provides informal avenues for communication with customers </li></ul><ul><li>Builds connections with potential and current customers </li></ul>
  18. 18. Case Study: Robert Scoble
  19. 19. Corporate Weblogs <ul><li>Employee Weblogs </li></ul><ul><ul><li>Sanctioned and supported </li></ul></ul><ul><ul><li>Unsanctioned and unsupported </li></ul></ul><ul><li>Executive Weblogs </li></ul><ul><ul><li>Jonathan Schwartz (Sun Microsystems) </li></ul></ul><ul><ul><li>Mena Trott (Six Apart) </li></ul></ul>
  20. 20. Microsoft Employee Weblogs
  21. 21. Sun Employee Weblogs
  22. 22. Sun President/COO Weblog
  23. 23. Six Apart President Weblog
  24. 24. Risks and Benefits <ul><li>Pandora’s Box has been opened </li></ul><ul><li>Benefits are significant </li></ul><ul><li>Risks are unavoidable, but can be minimized </li></ul><ul><ul><li>Work with employees rather than against them </li></ul></ul><ul><ul><li>Create a culture of openness to help employees and customers to trust your business </li></ul></ul>
  25. 25. Watch Out for Wikis! <ul><li>A web site that allows users to easily edit any page of the site. </li></ul><ul><li>Public wikis provide global input into reference sources </li></ul><ul><li>Private wikis support collaborative work and editing </li></ul>
  26. 26. Wikipedia Entry for Dubai
  27. 27. Editing the Wikipedia
  28. 28. Online Social Networking <ul><li>Personal networking </li></ul><ul><ul><li>Orkut, Friendster, Match.com, etc </li></ul></ul><ul><li>Business networking </li></ul><ul><ul><li>LinkedIn, Plaxo, etc </li></ul></ul><ul><li>Location-based networking </li></ul><ul><ul><li>Meetup.com, Dodgeball, etc </li></ul></ul>
  29. 29. LinkedIn Connections
  30. 30. Meetup Groups
  31. 31. Dodgeball
  32. 32. Social Computing as Feature <ul><li>Flickr photo sharing </li></ul><ul><ul><li>http://www.flickr.com </li></ul></ul><ul><ul><li>http://www.flickr.com/photos/liz/ </li></ul></ul><ul><li>del.icio.us bookmark sharing </li></ul><ul><ul><li>http://del.icio.us/ </li></ul></ul><ul><ul><li>http://del.icio.us/mamamusings/ </li></ul></ul><ul><li>last.fm music playlist sharing </li></ul><ul><ul><li>http://www.last.fm/ </li></ul></ul>
  33. 33. How Can You Benefit? <ul><li>Monitor new technology developments </li></ul><ul><li>Use online networking tools to build and sustain your professional connections </li></ul><ul><li>Leverage online tools to build brand identity and trust </li></ul><ul><li>Incorporate social components into your web sites and online tools </li></ul>