Codebits Idea To Reality

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Make A Living Doing What You Love:
How to Bring Your Project
from Idea to Reality. Presentation given at Codebits, Lisbon, Portugal, on 4-Dec-09.

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Codebits Idea To Reality

  1. 1. Mitch Altman Co-founder of Noisebridge (San Francisco hacker space) Inventor of TV-B-Gone universal remote controls Author of The Brain Machine project (MAKE Magazine #10) CEO of Cornfield Electronics email: [email_address] http://www.CornfieldElectronics.com Codebits December 4, 2009 Make A Living Doing What You Love: How to Bring Your Project from Idea to Reality
  2. 2. I Love My Job!
  3. 3. Idea to Reality
  4. 4. Inventing TV-B-Gone 1. Problem: TVs in public places 2. Idea to solve problem: One-button universal remote control 3. Implementation: TV-B-Gone
  5. 5. Ideas: What to Do? ?? ?? or
  6. 6. Project of Love
  7. 7. Project Questions <ul><li>User Interface? </li></ul><ul><li>Simple! </li></ul><ul><li>Physical form? </li></ul><ul><ul><li>Follow function </li></ul></ul><ul><li>Color? </li></ul><ul><li>Implied with function </li></ul><ul><li>Method for implemention? </li></ul><ul><li>Simple! </li></ul><ul><li>Tasks? </li></ul><ul><li>As few as possible </li></ul><ul><li>Name? </li></ul><ul><li>Catchy, Informative, Unique </li></ul>
  8. 8. Implementatation Takes way longer than you think! So, make time…
  9. 9. Lots To Do! That’s what friends are for <ul><li>Pete – PCB layout design </li></ul><ul><li>Bob – plastic case </li></ul><ul><li>John – mechanical drawing for the case </li></ul><ul><li>Nina – graphics for packaging and website </li></ul><ul><li>Peter – website and packaging layouts </li></ul><ul><li>Chris – shopping cart for the website </li></ul><ul><li>Rod – web-hosting, and other IT stuff </li></ul><ul><li>Carol – incorporate my company </li></ul><ul><li>Pat – accounting </li></ul><ul><li>Penni – bookkeeping </li></ul><ul><li>Betsy and Jean – publicity </li></ul><ul><li>Alex and Jeremie – order fulfillment </li></ul>
  10. 10. And Things You Didn’t Think Of <ul><li>Bar-code </li></ul><ul><li>Package design </li></ul><ul><li>Carton design </li></ul><ul><li>Trademark ® </li></ul><ul><li>Lots more stuff for after your product is manufactured! </li></ul>
  11. 11. Where To Manufacture? Contract Manufacturer (CM): a company you pay to manufacture your thing <ul><li>My criteria for a good CM : </li></ul><ul><li>Good quality production </li></ul><ul><li>Treat their employees well </li></ul><ul><li>Pay their employees well </li></ul><ul><li>Have and adhere to safety standards </li></ul><ul><li>Treat the environment well </li></ul><ul><li>Give me a price I can afford </li></ul><ul><li>(including shipping price) </li></ul>
  12. 12. Funding $ ? <ul><li>VCs suck! </li></ul>
  13. 13. A Look At Manufacturing Process <ul><li>Before assembly line: </li></ul><ul><li>Order parts that aren’t made at the CM </li></ul><ul><li>Make plastic cases </li></ul><ul><li>Print blister-cards </li></ul><ul><li>Make cartons and carton inserts </li></ul><ul><li>Make plastic “clam-shells” </li></ul><ul><li>Make PCBs </li></ul><ul><li>Automatic manufacture of PCB assembly </li></ul>
  14. 14. A Look At Manufacturing Process Assembly line Project Managers Assembly line
  15. 15. A Look At Manufacturing Process Assembly line: Hand Soldering
  16. 16. A Look At Manufacturing Process Assembly line: Insert Batteries
  17. 17. A Look At Manufacturing Process Assembly line: Insert into housing, with keychain
  18. 18. A Look At Manufacturing Process Assembly line: Screw together
  19. 19. A Look At Manufacturing Process Assembly line: Test
  20. 20. A Look At Manufacturing Process Assembly line: units in clam-shell, with blister-card
  21. 21. A Look At Manufacturing Process Assembly line: seal clam-shell
  22. 22. A Look At Manufacturing Process Assembly line: package
  23. 23. Sell It!
  24. 24. Publicity
  25. 25. Answer Sales Calls!
  26. 26. Customer Support
  27. 27. Mitch’s One Rule of Doing Business
  28. 28. Mitch’s One Rule of Doing Business (never to be violated!)
  29. 29. Mitch’s One Rule of Doing Business (never to be violated!) (Really!):
  30. 30. Mitch’s One Rule of Doing Business (never to be violated!) (Really!): (Are you listening?)
  31. 31. Mitch’s One Rule of Doing Business (never to be violated!) (Really!): Never do business with people you don’t like!!
  32. 32. Running A Business Isn’t All Fun
  33. 33. Conclusion: Life: What a Trip!
  34. 34. Q & A Codebits December 4, 2009 Make A Living Doing What You Love: How to Bring Your Project From Idea To Reality Mitch Altman Co-founder of Noisebridge (San Francisco hacker space) Inventor of TV-B-Gone universal remote controls Author of The Brain Machine project (MAKE Magazine #10) CEO of Cornfield Electronics email: [email_address] http:// www.CornfieldElectronics.com

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