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Malik Thomas Consumer Post Choice Experience


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This power point will help you get a better understanding of what a consumer thinks before buying or entering a store for a purchase. These ideas in this presentation will hopefully make you a better shopper in the long run.

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Malik Thomas Consumer Post Choice Experience

  1. 1. + Consumer Post Choice Experience By Malik Thomas
  2. 2. + Chapter 12 Consumer post choice experience 5 steps Choice identification Decision confirmation Experience Evaluation Satisfaction/ Dissatisfaction Future Response
  3. 3. + Post- Choice Process  Choice Identification 1. Reducing your decision to one or to choices  Decision Confirmation Gaining information on a certain product before buying
  4. 4. + Three Stages of Consumer Experience Decision Confirmation Experience Evaluation Satisfaction/ Dissatisfaction
  5. 5. + Decision Confirmation  Decision Confirmation - After consumer makes a tough decision on a product he or she experience a need to reflect on the choice made rather its right or wrong.  Next is Experience Evaluation this is next step on deciding if the product met the consumer need.  Satisfaction vs. Dissatisfactions - Positive or negative feelings consumers get with the outcome of a product or service consumption  Set motion for future actions
  6. 6. + Future Response Last Step  Exit- When a consumer is completely dissatisfied with a product, in turn they choice of a unwanted product.  Voice- Is the thought of a product that he or she experience overtime.  Loyalty – means a consumer who is consistently buys the same brand repeatedly and feels a psychological commitment.
  7. 7. + Chapter 13 Consumer as shopper  Planned, Unplanned ,and impulse buying  Planned Purchases- consumer planned to buy certain product when he or she enter the door.  Unplanned purchases- the consumer did not plan on buying a certain product when entering a store.  Impulse Purchases- the consumer buys based on certain urges they get.
  8. 8. + What Factors  Merchandise Quality- the quality of the store products that they offer or carry  Assortment- the number of different items the store carries.  Other factors  Ease of merchandise selection  Convenience  Personalization  Price Value  Store Brand
  9. 9. + Types Of Unplanned purchase  Consist of items that are not thought of when shopping. Or bargain deals or special coupons for that day.  Unplanned Restocking Purchase – are items that he or she may not thought of buying but end up using it on the regular.
  10. 10. + End