Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Malik Thomas Consumer Post Choice Experience

107 views

Published on

This power point will help you get a better understanding of what a consumer thinks before buying or entering a store for a purchase. These ideas in this presentation will hopefully make you a better shopper in the long run.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Malik Thomas Consumer Post Choice Experience

  1. 1. + Consumer Post Choice Experience By Malik Thomas
  2. 2. + Chapter 12 Consumer post choice experience 5 steps Choice identification Decision confirmation Experience Evaluation Satisfaction/ Dissatisfaction Future Response
  3. 3. + Post- Choice Process  Choice Identification 1. Reducing your decision to one or to choices  Decision Confirmation Gaining information on a certain product before buying
  4. 4. + Three Stages of Consumer Experience Decision Confirmation Experience Evaluation Satisfaction/ Dissatisfaction
  5. 5. + Decision Confirmation  Decision Confirmation - After consumer makes a tough decision on a product he or she experience a need to reflect on the choice made rather its right or wrong.  Next is Experience Evaluation this is next step on deciding if the product met the consumer need.  Satisfaction vs. Dissatisfactions - Positive or negative feelings consumers get with the outcome of a product or service consumption  Set motion for future actions
  6. 6. + Future Response Last Step  Exit- When a consumer is completely dissatisfied with a product, in turn they choice of a unwanted product.  Voice- Is the thought of a product that he or she experience overtime.  Loyalty – means a consumer who is consistently buys the same brand repeatedly and feels a psychological commitment.
  7. 7. + Chapter 13 Consumer as shopper  Planned, Unplanned ,and impulse buying  Planned Purchases- consumer planned to buy certain product when he or she enter the door.  Unplanned purchases- the consumer did not plan on buying a certain product when entering a store.  Impulse Purchases- the consumer buys based on certain urges they get.
  8. 8. + What Factors  Merchandise Quality- the quality of the store products that they offer or carry  Assortment- the number of different items the store carries.  Other factors  Ease of merchandise selection  Convenience  Personalization  Price Value  Store Brand
  9. 9. + Types Of Unplanned purchase  Consist of items that are not thought of when shopping. Or bargain deals or special coupons for that day.  Unplanned Restocking Purchase – are items that he or she may not thought of buying but end up using it on the regular.
  10. 10. + End

×