Why are Indian hospital websites so bad ?

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Even though Indian hospitals claim they are world class, their websites are of poor quality because they only provide information about the hospital and their doctors and their services . They are not patient centric - they provide very little information which patients want and need - for example, information about symptoms or accurate , easy to read information about diseases.

This is a wasted opportunity ! Online marketing is a great way to attract patients - but providing patient-friendly content which patients can trust is the first step in this journey - Content is King !

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  • Insurance companies need to find ways to differentiate themselves from the competition. Fraud is causing loss to occur Consumers see little value or benefit Health insurance has focused on the illness, not on the health of their customers.
  • Insurance companies need to find ways to differentiate themselves from the competition. Fraud is causing loss to occur Consumers see little value or benefit Health insurance has focused on the illness, not on the health of their customers.
  • Why are Indian hospital websites so bad ?

    1. 1. Dr Aniruddha Malpani, MDwww.informationtherapy.in
    2. 2. The Hospital CEO’s dream100% bed occupancyHospital of first choice for patientsDelighted patientsHappy staff
    3. 3. The Hospital CEO’s nightmareAngry patientsArrogant doctorsMalpractise suits ( lack of informed consent)Unhappy staffBad reviews online, damaging the hospital’sreputationEmpty beds
    4. 4. Our solution allows you toAcquire new patientsDelight your old onesFree up your doctor’s timeHelp with risk managementEnsure informed consent
    5. 5. TodayPatients associate hospitals with :Illness, fear and painEndless waitingRude staffExcessive hospital billsConsidered to be a necessary evil
    6. 6. Using the internetYou need to proactively establish a more positiverelationship with your patients - and their familymembers. When people fall ill, they use the internet extensivelyto research their treatment optionsCan you help them in their time of need withInformation Therapy ?
    7. 7. Poor content on your website When websites focus on the hospital and not the patient, the opportunity for trust building is lost. Providing the patient with what he wants to know –  information about his symptoms and his treatment options can build that trust. Why not embrace that opportunity ?Compare your website with www.MayoClinic.com !Are you really world class ?
    8. 8. Not an easy task !Writing high quality medical content specifically for patients is difficult and time consuming You can now instantly license the information your subscribers need to manage their health concerns from the world leader in patient education, Healthwise Knowledgebase ! www.healthwise.org !
    9. 9. Makes business sense !Create patient loyalty – your website can be point of first contact anytime the patient has health queriesYou become the trusted health providerLifelong relationshipReduce risk of malpractise suits because you can document you have proactively educated your patientsCreate brandingYour doctors can prescribe Information online, saving them time
    10. 10. The hospital business is gettingcompetitive !Need to create patient loyalty !Will the patient’s relatives and visitors come to you when they fall ill ?What makes you better ?Can attract potential patients by providing a unique differentiator! Better than wasting money on generic advertising
    11. 11. Save money !No need to waste money on attracting “referrals”All patients are now onlineThey are hungry for informationIf you provide reliable information to them when they need it, they will trust youWill come directly to youCut out the middleman !
    12. 12. Healthwise Knowledgebase
    13. 13. Ask a Health ExpertHealth Information at a click
    14. 14. BenefitsYou will be promoting health – not just treatingillness!Proactively helping your patients to remain healthyMajor differentiator – stand out from yourcompetitors
    15. 15. Learning from the USAMany leading hospitals in the US use the HeathwiseKnowledgebase on their website
    16. 16. Value addEngage with your patients – and potential patientsAll of us are potential patients !Encourage them to call you as point of first contactBuild trust and loyaltySend regular ezines to help them remain well
    17. 17. Very cost effective investmentAnnual license costs only a few rupees per patientGreat way to create patient delight !The knowledgebase is a starting point to engagecustomersYou need to build upon it further using a call centre
    18. 18. Branded for you
    19. 19. Engage with Health Guardian
    20. 20. Rich actionable content
    21. 21. Try it out yourself atwww.healthlibrary.com/healthwise.php

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