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SHAKTHI ENTREPRENEUR PROGRAM• Micro-enterprise opportunity• Underprivileged rural women are appointed as Shakti  Entrepren...
IMPACT• A network of local, credible brand endorsers, reaching  100 million people• Market growth and brand equity   – sig...
Project Shakthi by HUL
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Project Shakthi by HUL

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It is a presentation done by my group about the rural initiative of HUL

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Project Shakthi by HUL

  1. 1. SHAKTHI ENTREPRENEUR PROGRAM• Micro-enterprise opportunity• Underprivileged rural women are appointed as Shakti Entrepreneurs and trained to manage micro-businesses• Average earnings per entrepreneur: $16 per month – doubling monthly household income – supplementing other income• Piloted in 2001, scaled up rapidly – Now a network of 25,000 entrepreneurs in fifteen states
  2. 2. IMPACT• A network of local, credible brand endorsers, reaching 100 million people• Market growth and brand equity – significant increase in penetration and market shares• 15% of HLL’s rural business in districts of operation• Deterrent to counterfeits – counterfeit industry is 10-15% of total• Unique direct to consumer channel – Contact with two million rural homes every month

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