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MP presentation

  1. 1. MP “Source: Marymoore Patterson / Panasonic”
  2. 2. My core work is answering these questions:
  3. 3. Who is the user?
  4. 4. How do they want to feel?
  5. 5. How can we help them feel that way?
  6. 6. CUSTOMER EXPERIENCE (user) BRAND (business) INNOVATION (technology)
  7. 7. CUSTOMER EXPERIENCE (user) - Voice of user - Cultural anthropology - Languages - Humanities - Storytelling
  8. 8. BRAND (business) - MBA with innovation focus - Technical marketing
  9. 9. INNOVATION (technology - Professional experience and training - Silicon Valley startup - Panasonic Semiconductor

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