How to stand out as a journalist
on Twitter
What leading anchors
should know about Twitter
About the presenter
Mallary Tenore
(@mallarytenore)
Managing director of Images &
Voices of Hope (@ivohMedia) a
nonprofit ...
Social media’s evolution
Mallary Tenore, Images & Voices of Hope (ivoh)
Why use Twitter (& social
media in general)?
Because it’s where our audience is.
• Twitter: 255 million monthly active use...
Who uses social media?
Pew Research Center
Mallary Tenore, Images & Voices of Hope (ivoh)
Mallary Tenore, Images & Voices of Hope (ivoh)
Getting news from social media
How can you gain more influence on
Twitter?
Mallary Tenore, Images & Voices of Hope (ivoh)
Unprotect your tweets
Mallary Tenore, Images & Voices of Hope (ivoh)
Make it easy for people to find you &
other staffers. Kare TV does a good
job of this:
Mallary Tenore, Images & Voices of ...
Make it easy for people to find you on
your Twitter, Facebook
Mallary Tenore, Images & Voices of Hope (ivoh)
Create an effective Twitter bio (or
‘Twesume’)
• Think of it as a 160-character elevator pitch.
• Make it conversational, ...
Twitter bios
Mallary Tenore, Images & Voices of Hope (ivoh)
Twitter bios: Good examples
Mallary Tenore, Images & Voices of Hope (ivoh)
Twitter bios: Good examples
Mallary Tenore, Images & Voices of Hope (ivoh)
If you’re stumped …
Mallary Tenore, Images & Voices of Hope (ivoh)
Visit Twitterbiogenerator.com (just for fun!)
Think of publishing as the start of a
process of sharing.
iStock photo
Mallary Tenore, Images & Voices of Hope (ivoh)
Tweet regularly
• Tweet out links to all of your stories.
• Set goals for yourself & measure the success
of them.
• Schedu...
Strike a balance between….
• Promoting
• Sharing
• Engaging
• Retweeting
Mallary Tenore, Images & Voices of Hope (ivoh)
When promoting, sharing &
engaging…
• Be authentic.
• Zig when others zag.
• Ask questions.
• Add value to the conversatio...
Add visuals to tweets
Mallary Tenore, Images & Voices of Hope (ivoh)
Add visuals to tweets
• Always ask: Would this tweet be better with a
picture?
• On average, tweets with images get a 35%
...
Use hashtags & @ mentions
• Use hashtags to increase the chances that
your tweets will appear in searches.
• Use @ mention...
Using @ mentions
Mallary Tenore, Images & Voices of Hope (ivoh)
Tweet out the same link in different
ways
• NPR recently tested out two types of tweets –
one with a straightforward headl...
Experimenting with different tweets
Experimenting with different tweets
Experimenting with different tweets
The second tweet got a lot more engagement,
and is a reminder that it’s ok (actually, ...
Experimenting with different tweets
• “Writing multiple tweets is a great way to
share content more than once. The people ...
Retweeting
Mallary Tenore, Images & Voices of Hope (ivoh)
Retweeting
“Take retweets as seriously as you take writing
your own tweets. Make sure the links work
and that the content ...
Retweeting, commenting, sharing
• Make sure the content you’re retweeting,
replying to, etc., is actually what you think i...
Retweeting/sharing/engaging
Retweeting/sharing/engaging
Whoops!
Lesson: Read before retweeting, commenting,
sharing, etc.
Mallary Tenore, Images & Voices of Hope (ivoh)
Using Twitter when news breaks
Mallary Tenore, Images & Voices of Hope (ivoh)
Twitter can be a great tool for breaking
news …
… But you want to make sure you’re clarifying
people’s understanding of th...
Avoiding social media errors
• “Gabby Giffords is dead.” –NPR, CNN, Fox, NY
Times
• “Joe Paterno has died.” –Onward State,...
Correcting errors on social media
• Errors spread farther and faster than
corrections. (It’s what Craig Silverman calls
“T...
Building credibility on Twitter
• If you haven’t verified information, tweet
something along the lines of: “We’re aware of...
Using Twitter to improve your writing
Mallary Tenore, Images & Voices of Hope (ivoh)
Twitter forces you to be concise; you...
Using Twitter to improve your writing
Mallary Tenore, Images & Voices of Hope (ivoh)
‘Concision takes precision’
Mallary Tenore, Images & Voices of Hope (ivoh)
Twitter story ideas
• Twitter is a good starting point for finding
sources, information and ideas. Still need to
follow up...
Twitter search
• Find local sources by using Twitter’s search
function: https://twitter.com/search
Find local sources by u...
Use TweetDeck or HootSuite
Mallary Tenore, Images & Voices of Hope (ivoh)
TweetDeck and Hootsuite…
• … Make it easier to keep track of Twitter Lists,
notifications, followers and more. I find just...
Next steps
• Find ways to integrate Twitter into your
workflow.
• Set reasonable goals for yourself.
• Be a leader/coach f...
Thank you!
Email or call me with questions…
Mallary Jean Tenore
mjtenore@gmail.com
727.517.5489
@mallarytenore
@ivohMedia
...
How to stand out as a journalist on Twitter
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Social media training session for the Chips Quinn Scholars program for young minority journalists

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How to stand out as a journalist on Twitter

  1. 1. How to stand out as a journalist on Twitter What leading anchors should know about Twitter
  2. 2. About the presenter Mallary Tenore (@mallarytenore) Managing director of Images & Voices of Hope (@ivohMedia) a nonprofit that strengthens the media’s role as an agent of positive change. Previously the editor of Poynter.org. Mallary Tenore, Images & Voices of Hope (ivoh)
  3. 3. Social media’s evolution Mallary Tenore, Images & Voices of Hope (ivoh)
  4. 4. Why use Twitter (& social media in general)? Because it’s where our audience is. • Twitter: 255 million monthly active users • Facebook: 751 million monthly active users • Pinterest: 25.3 million unique visitors. • Instagram: 150 million users. Mallary Tenore, Managing editor Mallary Tenore, Images & Voices of Hope (ivoh)
  5. 5. Who uses social media? Pew Research Center Mallary Tenore, Images & Voices of Hope (ivoh)
  6. 6. Mallary Tenore, Images & Voices of Hope (ivoh)
  7. 7. Getting news from social media
  8. 8. How can you gain more influence on Twitter? Mallary Tenore, Images & Voices of Hope (ivoh)
  9. 9. Unprotect your tweets Mallary Tenore, Images & Voices of Hope (ivoh)
  10. 10. Make it easy for people to find you & other staffers. Kare TV does a good job of this: Mallary Tenore, Images & Voices of Hope (ivoh)
  11. 11. Make it easy for people to find you on your Twitter, Facebook Mallary Tenore, Images & Voices of Hope (ivoh)
  12. 12. Create an effective Twitter bio (or ‘Twesume’) • Think of it as a 160-character elevator pitch. • Make it conversational, interesting. • Use it to focus your tweeting. • Give people someplace to go. Mallary Tenore, Images & Voices of Hope (ivoh)
  13. 13. Twitter bios Mallary Tenore, Images & Voices of Hope (ivoh)
  14. 14. Twitter bios: Good examples Mallary Tenore, Images & Voices of Hope (ivoh)
  15. 15. Twitter bios: Good examples Mallary Tenore, Images & Voices of Hope (ivoh)
  16. 16. If you’re stumped … Mallary Tenore, Images & Voices of Hope (ivoh) Visit Twitterbiogenerator.com (just for fun!)
  17. 17. Think of publishing as the start of a process of sharing. iStock photo Mallary Tenore, Images & Voices of Hope (ivoh)
  18. 18. Tweet regularly • Tweet out links to all of your stories. • Set goals for yourself & measure the success of them. • Schedule tweets for off-hours – weekends, nights. Mallary Tenore, Images & Voices of Hope (ivoh)
  19. 19. Strike a balance between…. • Promoting • Sharing • Engaging • Retweeting Mallary Tenore, Images & Voices of Hope (ivoh)
  20. 20. When promoting, sharing & engaging… • Be authentic. • Zig when others zag. • Ask questions. • Add value to the conversation & be conversational. • Follow smart people. • Add visuals. Mallary Tenore, Images & Voices of Hope (ivoh)
  21. 21. Add visuals to tweets Mallary Tenore, Images & Voices of Hope (ivoh)
  22. 22. Add visuals to tweets • Always ask: Would this tweet be better with a picture? • On average, tweets with images get a 35% increase in retweets. • One study found that tweets with images uploaded directly to Twitter see 94% more engagement than tweets without them. Mallary Tenore, Images & Voices of Hope (ivoh)
  23. 23. Use hashtags & @ mentions • Use hashtags to increase the chances that your tweets will appear in searches. • Use @ mentions to increase the likelihood that people will engage with you & to give them recognition. Mallary Tenore, Images & Voices of Hope (ivoh)
  24. 24. Using @ mentions Mallary Tenore, Images & Voices of Hope (ivoh)
  25. 25. Tweet out the same link in different ways • NPR recently tested out two types of tweets – one with a straightforward headline and link to a story, and another with a catchy quote from the story, an @mention and a photo. Notice the difference in the number of retweets and favorites …
  26. 26. Experimenting with different tweets
  27. 27. Experimenting with different tweets
  28. 28. Experimenting with different tweets The second tweet got a lot more engagement, and is a reminder that it’s ok (actually, it’s good) to tweet out the same link twice, so long as you change it up. Mallary Tenore, Images & Voices of Hope (ivoh)
  29. 29. Experimenting with different tweets • “Writing multiple tweets is a great way to share content more than once. The people on Twitter at 9 a.m. might be different than the people at 1 am. Creating tweets also allows us to include the names of reporters and blogs, which will also help to increase audiences beyond the main NPR news account.” ~ NPR’s Lauren Katz Mallary Tenore, Images & Voices of Hope (ivoh)
  30. 30. Retweeting Mallary Tenore, Images & Voices of Hope (ivoh)
  31. 31. Retweeting “Take retweets as seriously as you take writing your own tweets. Make sure the links work and that the content adds value to both your feed and followers.” ~Elana Zak, Wall Street Journal Mallary Tenore, Images & Voices of Hope (ivoh)
  32. 32. Retweeting, commenting, sharing • Make sure the content you’re retweeting, replying to, etc., is actually what you think it’s about. • On April Fool’s Day, NPR posted a story that generated thousands of comments and shares. The only problem is, the story wasn’t really what the headline said it was about … Mallary Tenore, Images & Voices of Hope (ivoh)
  33. 33. Retweeting/sharing/engaging
  34. 34. Retweeting/sharing/engaging
  35. 35. Whoops! Lesson: Read before retweeting, commenting, sharing, etc. Mallary Tenore, Images & Voices of Hope (ivoh)
  36. 36. Using Twitter when news breaks Mallary Tenore, Images & Voices of Hope (ivoh)
  37. 37. Twitter can be a great tool for breaking news … … But you want to make sure you’re clarifying people’s understanding of the news, not confusing them. Mallary Tenore, Images & Voices of Hope (ivoh)
  38. 38. Avoiding social media errors • “Gabby Giffords is dead.” –NPR, CNN, Fox, NY Times • “Joe Paterno has died.” –Onward State, CBS Sports, lots of other news orgs/journalists. • “Bombing suspect has been arrested.”
  39. 39. Correcting errors on social media • Errors spread farther and faster than corrections. (It’s what Craig Silverman calls “The Law of Incorrect Tweets”). • Make an effort to make/share/spread corrections as quickly as you can. Mallary Tenore, Images & Voices of Hope (ivoh)
  40. 40. Building credibility on Twitter • If you haven’t verified information, tweet something along the lines of: “We’re aware of the reports circulating, but haven’t been able to confirm them yet.” Or send a couple of tweets saying: “We are working on this story and will tweet updates as soon as we have them. Here’s what we do know.” • Refer to your newsroom’s social media guidelines/ethics. Mallary Tenore, Images & Voices of Hope (ivoh)
  41. 41. Using Twitter to improve your writing Mallary Tenore, Images & Voices of Hope (ivoh) Twitter forces you to be concise; you have to make every word count. It can also be a good tool for reporting what you’re observing …
  42. 42. Using Twitter to improve your writing Mallary Tenore, Images & Voices of Hope (ivoh)
  43. 43. ‘Concision takes precision’ Mallary Tenore, Images & Voices of Hope (ivoh)
  44. 44. Twitter story ideas • Twitter is a good starting point for finding sources, information and ideas. Still need to follow up and do traditional reporting to make sure that Twitter doesn’t become a replacement for interviews. iStock photo Mallary Tenore, Images & Voices of Hope (ivoh)
  45. 45. Twitter search • Find local sources by using Twitter’s search function: https://twitter.com/search Find local sources by using the “advanced search” function. Mallary Tenore, Images & Voices of Hope (ivoh)
  46. 46. Use TweetDeck or HootSuite Mallary Tenore, Images & Voices of Hope (ivoh)
  47. 47. TweetDeck and Hootsuite… • … Make it easier to keep track of Twitter Lists, notifications, followers and more. I find just about all of my story ideas via the Lists I’ve set up on TweetDeck. Lists enable you to see tweets from specific people/orgs that are of particular interest to you. • You can also schedule tweets using TweetDeck and Hootsuite. Mallary Tenore, Images & Voices of Hope (ivoh)
  48. 48. Next steps • Find ways to integrate Twitter into your workflow. • Set reasonable goals for yourself. • Be a leader/coach for others in your newsroom. • Organize a training session. • Experiment, experiment! Mallary Tenore, Images & Voices of Hope (ivoh)
  49. 49. Thank you! Email or call me with questions… Mallary Jean Tenore mjtenore@gmail.com 727.517.5489 @mallarytenore @ivohMedia Mallary Tenore, Images & Voices of Hope (ivoh)

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