Why You Don’T Matter Part 1

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Why brands in Nigeria dont matter to Nigerians

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Why You Don’T Matter Part 1

  1. 1. Why Your Brand Doesn't Matter A Short Presentation by Sani Malik
  2. 2. You think these guys care about your brand… HA !!!…..think again Mr. Brand/Marketing Manager
  3. 3. Guess what……
  4. 4. You talk about …. <ul><li>Benefits </li></ul><ul><li>Benefits </li></ul><ul><li>Benefits </li></ul>that are <ul><li>Relevant </li></ul><ul><li>Relevant </li></ul><ul><li>Relevant </li></ul><ul><li>Client </li></ul><ul><li>Customer </li></ul><ul><li>Consumer </li></ul>to the … but are they really or do you just think they are?
  5. 5. We are really too busy to care… Most of us just buy buy buy and buy; more out of habit than loyalty ! Truth is…
  6. 6. and you try so hard to get our attention <ul><li>By interrupting at every chance you get …. (Radio, TV, Press) x 2. [Laughs] . You must really think that’s sustainable </li></ul>
  7. 7. But what if <ul><li>Traditional mediums died - there was no TV, Radio or Press. We (consumers) switched off/ moved away… </li></ul>
  8. 8. Imagine a global cataclysmic event that sent us back to the stone age…No Radio. TV or Press
  9. 9. What would you do then ? How would you sell your product ? - Think
  10. 11. … and to get any kind of attention You need to disrupt

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