We all know there are hidden jobs that never get posted. Every day recruiters comb through candidates on the LinkedIn platform to fill those positions. Are they finding you? These two videos will show you how to attract recruiters to your LinkedIn Profile so you can be considered for jobs in the "hidden job market!"

1. The Hidden Job Market
—How to attract recruiters on LinkedIn
Part 2: Your LinkedIn Profile: Basics
Marcia LaReau, Ph.D.
© Copyright 2007-2017. Forward Motion, LLC. All Rights Reserved

2. Agenda
• Part 1:
– General guidelines for LinkedIn
– Headline
– Photo
• Part 2:
– Summary
– Experience
– Results Tracking
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3. Summary Section
Define and talk to your audience.
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4. Profile Basics: Summary Section
• General Pointers
– Define your audience
• Recruiters
• HR Professionals
• Potential Hiring Managers
• Colleagues
– You are limited to 2000 characters
– Talk to them…
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5. Profile Basics: Summary Section
• Talk to your audience
Open with three paragraphs
1. Why is it an exciting time in your industry? What are
the challenges.
2. What are you doing to keep up with new trends?
3. What do you propose as solutions?
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6. Profile Basics: Summary Section
• Paragraph One: Exciting time in your industry. What
does the future hold?
“The marketing
industry is moving
through a a series of
major changes as
social media, crowd
sourcing, and Big Data
become primary
players in how we
reach audiences. (Add
additional insights.)
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7. Profile Basics: Summary Section
• Paragraph Two: What your are doing about it?
“Our ability to define,
gather and analyze key
data has tipped the
advantage to clearly
understand the
motivation of our
audience. In addition,
social media platforms
have become …
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8. Profile Basics: Summary Section
• Paragraph Three: What do you propose?
“I believe that the
solution to managing
these changes will
include …”
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9. • Use your name at the beginning of this section so
the viewer knows that you are talking to them”
• Open each paragraph with quotation marks.
• Use the “close quotes” at the end of the last
paragraph.
Here is an example…
Profile Basics: Summary Section Punctuation 9

10. Example:
Marcia LaReau:
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ultrices.
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porttitor egestas dolor in placerat. Suspendisse feugiat, ante et viverra
lacinia, lectus sem lobortis dui, ultricies consectetur leo mauris at tortor. Nunc
et tortor sit amet orci consequat semper. Nulla non fringilla diam.
"Proin ut quam eros. Donec sed lobortis diam. Nulla nec odio lacus. Quisque
porttitor egestas dolor in placerat. Nunc vehicula dapibus ipsu duis “
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11. Another Idea to Engage Your Reader
• Are you a manager?
Foundations to building a successful team.
– Trust
– Respect
– Empowerment
– Results
• Are you looking for an accounting position?
Consider “talking” about how processes are critical to
establish accuracy.
• Most important is to engage your reader with
something about your professional insights in a
personable tone.
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12. • Follow your monologue with sets of keywords that
will help recruiters (and others) find you when they
search LinkedIn.
• Label your sets of keywords to paint a clear picture
of who you are and what you do.
• Labels might include:
– Leadership or Collaboration Style
– Industries
– Strengths
– Core Competencies
– Software (or programming languages)
Profile Basics: Summary Section: Keywords 12
Beware of using
overused words.

13. Experience Section
Keep talking.
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14. Profile Basics: Experience Section
• Tell your audience about each position in a brief,
succinct paragraph. Identify the highlights of the
position that helps the reader understand the real
value of your contribution.
• Follow your position description with 3 or 4 bullets
that quantify (if possible) the results of you work.
Here’s an example…
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15. Profile Basics: Experience Section Example
Training Director
Company Name
(1999 – 2006)
The highlights of this position included the development of 6 blended curricula
for a high profile company-wide IT project management training initiative. The
2-year project included a budget of $2.5MM and the collaboration with global
partners including India and Brazil.
Results:
Two year, post implementation metrics indicated:
• For 620 senior project managers team health increased by 34%.
• IT projects that were “on time, on budget, and in scope” increased by 12%.
• Project manager attrition decreased by 21%.
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16. Recommendations are critical!
• If you don’t have any recommendations on LinkedIn,
try to get some.
– Colleagues
– Former colleagues
– Friends (personal references)
– Your references for your job search
– Former teachers (graduates, early career)
• How to get a reference:
– Write one!
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17. Results Tracking
Is it working…
Who’s viewed your profile?
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18. Track your Results
• Check “Who’s viewed your profile” on a regular
basis.
• It’s important to be found by the right people.
• Are you being found by:
– Industry leaders?
– Recruiters?
– Human Resource professionals?
– Hiring managers in companies where you have
applied?
If yes…excellent work! (If not…please call me.)
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19. Track your results: Here are examples.
• These are some examples of what others have
experienced using this approach.
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20. Was this helpful?
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21. Connect with me:
Please spread the word!
• Connect with Forward Motion:
Visit our site:
http://forwardmotioncareers.com/
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