This is about retail distribution opportunities.

1. Sarvat Services (A Rural services consulting company)
Structuring the unstructured
-Opportunities everywhere!
Malapati Raja Sekhar

2. Sarvat Services (A Rural services consulting company)
What is this about?
• Innovation is needed in
– Retail distribution
– Retail services
• After effects:
– Huge employment creation
– Reaching BOP markets
– Cost reduction due to process efficiency
– Customer Loyalty Management
– Beautiful India

3. Sarvat Services (A Rural services consulting company)
Unstructured .. Where??
• Footpath vendors (Dosa/Vadapav/Juice/CD-sales/footwear/sweets/
books /cloths/vegetables etc)
• Tea vendors
• PCO booths
• Barber shops
• Paan wala
• Medical Shops
• Highway hotels/dhabas
• Real Estate agents
• Bicycle/bikes/other vehicles servicing
• Mobile sales/services
• Watch servicing
• Tuition centers/coaching centers
• Shoe polishing
• Schools
• Distance education centers
• Many many more ………………..

4. Sarvat Services (A Rural services consulting company)
Semi-structured
• Cable TV operators
• Newspaper vendors
• Medical representatives
• Insurance agents
• Grocery/FMCG distribution system
• Petrol bunks
• Music/Video stores
• Hospitals
• Furniture
• Utensil sales
• Electrical Sales/Servicing
• Pesticides sales
• Autowala
• Milk distribution
• Movie Theatres
• Hotels/Lodges
• Many many more..

5. Sarvat Services (A Rural services consulting company)
How to structure them?
• Franchisee model
• Bring process innovation
• Mechanize the processes
• Performance based systems
• Scaling
• Branding
• Financial Support through loans
• Licensing Fee/Transaction fee
• Benefit to Consumers
– Cost reduction
– Awareness is relatively easy

6. Sarvat Services (A Rural services consulting company)
Elsewhere ..
• McDonald
• Pizzahut
• KFC
• Domino’s
• Subway
• Hamburger

7. Sarvat Services (A Rural services consulting company)
Indian Role models: Retail giants
• Big Bazaar
• Subhiksha
• Vishal
• Reliance Fresh
• Shopper's Stop
• Spencer

8. Sarvat Services (A Rural services consulting company)
Jumboking: Vadapaav company!
• Number of outlets: 40+
• Structural Innovations:
– Standardized Paav
– Reduced the delivery time
– Optimal usage of outlet size
– Covered with Tissue Paper
– Branding
– Introduced efficient processes
– Mechanized much of the process
– Selling Cold drinks as well
• Similar: Monginis, Coffee Day, Dosa Plaza, Mr and Mrs
Idly, etc

9. Sarvat Services (A Rural services consulting company)
Haldiram
• Numbers:
– Started as Bhujiawala
– $ 6 mn export business of 60 products to 40 countries
– Total menu consists of 160 items
– 50% of the annual sales only during diwali
– 50000 customers visit everyday
– 700 domestic distributors
• Process Innovations:
– Mechanized the manufacturing
– Packaging
– Door delivery
– Special Gift packs
• Similar Companies : Lays, Kurkure, Priya pickles,, etc

10. Sarvat Services (A Rural services consulting company)
Ananda Bhawan: Restaurant
• Process Innovations:
– Standardized the menu/taste
– Home delivery
– Selling sweets as well
• Similar: Udipi hotels, Saravana bhawan,
etc

11. Sarvat Services (A Rural services consulting company)
DPS : School
• Number of Schools: 100
• Investment:
• Structural innovations:
– CBSE system
– Continuous tests/assignments
– Excellent sports facilities
– Computer facilities
– Admission based on Merit
– Library

12. Sarvat Services (A Rural services consulting company)
Veta: English Coaching centre
• Numbers of centers: 200
• Structural innovations:
– Bi-lingual teaching
– Assessment prior joining
– Home study package
– Special programs during summer
– Language club sessions
– Free class on Saturdays to clarify doubts
– Restricted class strength
• Similar organizations: IMS, Narayana, NIIT, Brilliant,
FIITJEE, Jetking, IHT etc

13. Sarvat Services (A Rural services consulting company)
Shankaranethralaya: Hospital
• Structural innovations:
– Perform multiple tests irrespective of the problem(s)
stated by the patient
– Innovative Training services for staff
– Mass handling procedures
– Latest Technology usage
– Patient loyalty program
– Hygiene atmosphere
– Low cost treatment
– Backend integration
• Similar: Apollo hospitals, etc

14. Sarvat Services (A Rural services consulting company)
MedPlus: Medical store
• Similar companies: The Medicine
shoppee,

15. Sarvat Services (A Rural services consulting company)
Higginbothams : Book store
• Similar companies: Crossworld, etc

16. Sarvat Services (A Rural services consulting company)
:Music/Video Store
• Similar stores: Crossworld, Netflix, etc

17. Sarvat Services (A Rural services consulting company)
Next: Electronics store
• Similar Companies :

18. Sarvat Services (A Rural services consulting company)
PCOs
• Number of PCOs ~ 60 Lakhs
• Connected through operators
• Most of them are getting closed
• Good size of Retail space holding
• Presence in prime locations
• Have customer relations
• Reading/writing skill sets
• First generation entrepreneurs

19. Sarvat Services (A Rural services consulting company)
Third party distribution system
• Banking
• Insurance
• Courier
• Money remittance services
• Matrimonial services
• Placement services
• Mobile recharging
• Bill payments
• Ticket booking (Bus/Train/Hotel/Air/Movie)
• Many many more ..

20. Sarvat Services (A Rural services consulting company)
Questions/Suggestions
• Please write me to
malapati sarvat com
• Please call me at:
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