HOW TO INCREASE LEADS
AND CLOSE NEW BUSINESS
A few brands I’ve helped
Help you generate
NEW BUSINESS
through
DIGITAL MARKETING
Quick Facts About Digital
• 240 million internet users in the United States
• 16 billion searches conducted monthly
• 85% ...
SEM is the quickest way to reach
new customers looking for your
services
Search Engine Optimization
Search Engine Optimization (SEO)
is the process of improving the
visibility of a web site or a ...
Claim Your Local Listings
https://www.google.com/local/busin
ess/add/info?pli=1
Name, Address, Phone Number
(NAP)
The quickest way to
tell Search Engines
that you’re local and
your content matters
to yo...
Define Target Keywords
• What type of words would you like to show
up for when you search for your business?
(Your Company...
Sample Keywords
• Phone Services
• Business VoIP
• SIP Trunking
• Internet Telephony
• Broadband Companies
• Phone Compani...
Define Target Market
• Where do you conduct 80% of your business?
• Where do you conduct the rest?
• Are there areas exper...
Refine Keyword List Example
• Dallas Phone Services
• Plano Phone Companies
• VoIP Dallas, TX
• SIP Services DFW
• Broadba...
Save Your Keyword List!
This list will be used for
• SEO
• PPC
• Social
• Other Marketing
Content is KING
Keywords Rich Content includes
• Product Pages
• Slicks
• Promotions
• News
• Blog
• Social Media
The Keyw...
Don’t Forget Usability
Layout
– Easy to read and
understand
– Clear Messaging
– Pass the “blur” test
– Site Speed
– W3C co...
Inbound
Marketing
PPC allows advertisers to
reach target customers by
placing ads in sponsored
sections of a website.
A transaction only occ...
Break out the Keyword List!
Start creating your first
adWords campaign
based on the keyword list
you have created.
Use the...
AD COPY
• Create your first text ad
• The headline should grab users’ attention and
make them aware of your offering.
• De...
Landing Pages
Landing pages allow you to provide
consistent messaging to drive leads down
the funnel while minimizing aban...
Quality Score
Google and the other
major search engines use
a proprietary score to
measure and display ads
• Click Through...
Budget
What is your Cost-Per-Lead on other forms of
advertising?
Are you comfortable with that amount?
PPC Advertising off...
Test, Analyze, Change, Repeat
• Analytics
• A/B Testing
• Optimize
• Report
Social Media
http://bit.ly/1e8gPwR
?
Wrap Up
• Malachi Threadgill
– Director, Internet Marketing
• Call Me – 217-547-7075
• Email – mthreadgill@anpi.com
How to increase leads and close new business with digital marketing
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How to increase leads and close new business with digital marketing

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30 slides on general strategy to increase internet presence for SMB's, telecom agents, and carriers covering SEO, PPC, and other digital tactics

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  • Helping Brands achieve success in local markets
  • How to increase leads and close new business with digital marketing

    1. 1. HOW TO INCREASE LEADS AND CLOSE NEW BUSINESS
    2. 2. A few brands I’ve helped
    3. 3. Help you generate NEW BUSINESS
    4. 4. through DIGITAL MARKETING
    5. 5. Quick Facts About Digital • 240 million internet users in the United States • 16 billion searches conducted monthly • 85% of customers believe the top businesses on SERPs are the best businesses • 58% of customers start the buying process online • 20% of all searches have local intent • Digital advertising is completely granular
    6. 6. SEM is the quickest way to reach new customers looking for your services
    7. 7. Search Engine Optimization Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
    8. 8. Claim Your Local Listings https://www.google.com/local/busin ess/add/info?pli=1
    9. 9. Name, Address, Phone Number (NAP) The quickest way to tell Search Engines that you’re local and your content matters to your target area
    10. 10. Define Target Keywords • What type of words would you like to show up for when you search for your business? (Your Company Name Doesn’t Count) • Do you show up for these terms? • Does the competition?
    11. 11. Sample Keywords • Phone Services • Business VoIP • SIP Trunking • Internet Telephony • Broadband Companies • Phone Companies • VoIP Companies
    12. 12. Define Target Market • Where do you conduct 80% of your business? • Where do you conduct the rest? • Are there areas experiencing rapid growth? • Rapid Decline?
    13. 13. Refine Keyword List Example • Dallas Phone Services • Plano Phone Companies • VoIP Dallas, TX • SIP Services DFW • Broadband, Richardson TX • Business Phones in the Metroplex
    14. 14. Save Your Keyword List! This list will be used for • SEO • PPC • Social • Other Marketing
    15. 15. Content is KING Keywords Rich Content includes • Product Pages • Slicks • Promotions • News • Blog • Social Media The Keywords you’ve defined are vital to the content you create
    16. 16. Don’t Forget Usability Layout – Easy to read and understand – Clear Messaging – Pass the “blur” test – Site Speed – W3C compliant – Cross-Browser functionality – Page Errors – Plugins – Etc. http://marketing.grader.com/
    17. 17. Inbound Marketing
    18. 18. PPC allows advertisers to reach target customers by placing ads in sponsored sections of a website. A transaction only occurs if the ad is actually clicked
    19. 19. Break out the Keyword List! Start creating your first adWords campaign based on the keyword list you have created. Use the tools Google provides to gauge a starting point for your campaign. https://adwords.google.com/o/KeywordTool
    20. 20. AD COPY • Create your first text ad • The headline should grab users’ attention and make them aware of your offering. • Description line 1 should spark users’ interest in your offering. • Description line 2 should develop a desire to obtain your product or service. • And finally, the Display URL should consolidate a user’s decision to take action.
    21. 21. Landing Pages Landing pages allow you to provide consistent messaging to drive leads down the funnel while minimizing abandonment
    22. 22. Quality Score Google and the other major search engines use a proprietary score to measure and display ads • Click Through Rate • Ad Relevance • Landing Page
    23. 23. Budget What is your Cost-Per-Lead on other forms of advertising? Are you comfortable with that amount? PPC Advertising offers 100% Granular tracking of your budget including clicks and conversions
    24. 24. Test, Analyze, Change, Repeat • Analytics • A/B Testing • Optimize • Report
    25. 25. Social Media http://bit.ly/1e8gPwR ?
    26. 26. Wrap Up • Malachi Threadgill – Director, Internet Marketing • Call Me – 217-547-7075 • Email – mthreadgill@anpi.com

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