Conversion Optimization Flowchart - yourthinkbox.com

Malachi Threadgill
Malachi ThreadgillDirector of Demand Generation at Masergy
Conversion Optimization
Flowchart

Copyright Malachi Threadgill 2013

1
Conversion Optimization
Visit
Website

Customer
List?

No

Yes

Optimized
Cookie?

Place Optimized
Cookie

No

Yes

Stop
Conversion
Optimization

Retargeting

No

Able to
Identify?
Customer List Placement

Yes

• 180 Days

Automation

• All Customer Emails
• Portal Login Success
• Cookie Resets with each login or email

Place
Customer
Cookie

Yes

No

Customer
2
Retargeting
Visit Retarget
Eligible Page

Add To
Retarget List

Yes

Leave
ANPI

<= 5 Ad
Vews /
Day

Visit
eligible
website

Yes

No

No

Pause
Campaign 1
Day
Yes

Yes

Update
Salesforce

Continue
Conversion
Optimization

Targeted Display
Ad

Form /
Phone
Call

Landing
Page

View+
+

Ad
Click?

No

No

Update Retarget
List

View++

Update
Retarget
List
3
Marketing Automation
User
Interaction
(form fill)

Click Link or
Email

User
Known?

Trigger if User
Returns to
website

Yes

Yes

Request
Phone
Contact?

No

Yes

No

Yes

Able to
Identify?

Mail
Sample

Yes

Alert
Salesperson

Move to
Customer
List

Yes

Conver
sion?

Trigger if
User Returns
to website

No

Send
Acknowledgement
Email

End

Wait XX Days
No

Return to
Nurture
series

Yes

Nurture Email Series

Response
?

No

4
1 of 4

Recommended

WordPress Website Creation Training Course Slides by
WordPress Website Creation Training Course SlidesWordPress Website Creation Training Course Slides
WordPress Website Creation Training Course SlidesEquinet Academy
5.8K views67 slides
tbtyphoid-200519073256 (1).pdf by
tbtyphoid-200519073256 (1).pdftbtyphoid-200519073256 (1).pdf
tbtyphoid-200519073256 (1).pdfAmos Brighton
80 views23 slides
Hemorrhoids (piles) by
Hemorrhoids (piles)Hemorrhoids (piles)
Hemorrhoids (piles)Sarang Suresh Hotchandani
5K views21 slides
vCenter and ESXi network port communications by
vCenter and ESXi network port communicationsvCenter and ESXi network port communications
vCenter and ESXi network port communicationsAnimesh Dixit
6.8K views8 slides
NHIỄM TRÙNG HỆ THẦN KINH TRUNG ƯƠNG by
NHIỄM TRÙNG HỆ THẦN KINH TRUNG ƯƠNGNHIỄM TRÙNG HỆ THẦN KINH TRUNG ƯƠNG
NHIỄM TRÙNG HỆ THẦN KINH TRUNG ƯƠNGSoM
1.8K views34 slides
SINH LÝ BỆNH TIÊU HÓA by
SINH LÝ BỆNH TIÊU HÓASINH LÝ BỆNH TIÊU HÓA
SINH LÝ BỆNH TIÊU HÓASoM
765 views48 slides

More Related Content

What's hot

SharePoint Benefits by
SharePoint BenefitsSharePoint Benefits
SharePoint BenefitsSameh Senosi
5.9K views34 slides
Diameter Processing with Kamailio by
Diameter Processing with KamailioDiameter Processing with Kamailio
Diameter Processing with KamailioCarsten Bock
767 views15 slides
WordPress Course Outline by
WordPress Course OutlineWordPress Course Outline
WordPress Course OutlineManny Sarmiento
2.6K views13 slides
Báo cáo ca lâm sàng - Hẹp tĩnh mạch chậu gốc phải ở bệnh nhân lọc máu chu kỳ-... by
Báo cáo ca lâm sàng - Hẹp tĩnh mạch chậu gốc phải ở bệnh nhân lọc máu chu kỳ-...Báo cáo ca lâm sàng - Hẹp tĩnh mạch chậu gốc phải ở bệnh nhân lọc máu chu kỳ-...
Báo cáo ca lâm sàng - Hẹp tĩnh mạch chậu gốc phải ở bệnh nhân lọc máu chu kỳ-...bientap2
2K views22 slides
CAI MÁY THỞ VÀ RÚT NỘI KHÍ QUẢN by
CAI MÁY THỞ VÀ RÚT NỘI KHÍ QUẢNCAI MÁY THỞ VÀ RÚT NỘI KHÍ QUẢN
CAI MÁY THỞ VÀ RÚT NỘI KHÍ QUẢNSoM
837 views59 slides
điều chỉnh tình trạng giảm oxy máu trên bệnh nhân thở máy by
điều chỉnh tình trạng giảm oxy máu trên bệnh nhân thở máyđiều chỉnh tình trạng giảm oxy máu trên bệnh nhân thở máy
điều chỉnh tình trạng giảm oxy máu trên bệnh nhân thở máySoM
245 views43 slides

What's hot(20)

SharePoint Benefits by Sameh Senosi
SharePoint BenefitsSharePoint Benefits
SharePoint Benefits
Sameh Senosi5.9K views
Diameter Processing with Kamailio by Carsten Bock
Diameter Processing with KamailioDiameter Processing with Kamailio
Diameter Processing with Kamailio
Carsten Bock767 views
Báo cáo ca lâm sàng - Hẹp tĩnh mạch chậu gốc phải ở bệnh nhân lọc máu chu kỳ-... by bientap2
Báo cáo ca lâm sàng - Hẹp tĩnh mạch chậu gốc phải ở bệnh nhân lọc máu chu kỳ-...Báo cáo ca lâm sàng - Hẹp tĩnh mạch chậu gốc phải ở bệnh nhân lọc máu chu kỳ-...
Báo cáo ca lâm sàng - Hẹp tĩnh mạch chậu gốc phải ở bệnh nhân lọc máu chu kỳ-...
bientap22K views
CAI MÁY THỞ VÀ RÚT NỘI KHÍ QUẢN by SoM
CAI MÁY THỞ VÀ RÚT NỘI KHÍ QUẢNCAI MÁY THỞ VÀ RÚT NỘI KHÍ QUẢN
CAI MÁY THỞ VÀ RÚT NỘI KHÍ QUẢN
SoM837 views
điều chỉnh tình trạng giảm oxy máu trên bệnh nhân thở máy by SoM
điều chỉnh tình trạng giảm oxy máu trên bệnh nhân thở máyđiều chỉnh tình trạng giảm oxy máu trên bệnh nhân thở máy
điều chỉnh tình trạng giảm oxy máu trên bệnh nhân thở máy
SoM245 views
THUỐC KHÁNG ĐÔNG TRONG THUYÊN TẮC HUYẾT KHỐI TĨNH MẠCH PHỔI: HIỆN TẠI VÀ TƯƠN... by SoM
THUỐC KHÁNG ĐÔNG TRONG THUYÊN TẮC HUYẾT KHỐI TĨNH MẠCH PHỔI: HIỆN TẠI VÀ TƯƠN...THUỐC KHÁNG ĐÔNG TRONG THUYÊN TẮC HUYẾT KHỐI TĨNH MẠCH PHỔI: HIỆN TẠI VÀ TƯƠN...
THUỐC KHÁNG ĐÔNG TRONG THUYÊN TẮC HUYẾT KHỐI TĨNH MẠCH PHỔI: HIỆN TẠI VÀ TƯƠN...
SoM86 views
Collab 365 building business solutions on Office 365 and SharePoint Online by Darrell Trimble
Collab 365 building business solutions on Office 365 and SharePoint OnlineCollab 365 building business solutions on Office 365 and SharePoint Online
Collab 365 building business solutions on Office 365 and SharePoint Online
Darrell Trimble2.2K views
Portal Hypertension in Children by Dilshad Munmun
Portal Hypertension in ChildrenPortal Hypertension in Children
Portal Hypertension in Children
Dilshad Munmun268 views
INF107 - Integrating HCL Domino and Microsoft 365 by Dylan Redfield
INF107 - Integrating HCL Domino and Microsoft 365INF107 - Integrating HCL Domino and Microsoft 365
INF107 - Integrating HCL Domino and Microsoft 365
Dylan Redfield482 views
Xây dựng và triển khai hệ thống mail exchange2010-virtualization_and_high_ava... by laonap166
Xây dựng và triển khai hệ thống mail exchange2010-virtualization_and_high_ava...Xây dựng và triển khai hệ thống mail exchange2010-virtualization_and_high_ava...
Xây dựng và triển khai hệ thống mail exchange2010-virtualization_and_high_ava...
laonap1661.6K views
ứng dụng thở máy trên lâm sàng by SoM
ứng dụng thở máy trên lâm sàngứng dụng thở máy trên lâm sàng
ứng dụng thở máy trên lâm sàng
SoM432 views

Viewers also liked

How to fuel your brand with banner ads and remarketing [webinar] by
How to fuel your brand with banner ads and remarketing [webinar]How to fuel your brand with banner ads and remarketing [webinar]
How to fuel your brand with banner ads and remarketing [webinar]Promodo
2.2K views61 slides
An Introduction to Marketing Automation & Mautic by
An Introduction to Marketing Automation & MauticAn Introduction to Marketing Automation & Mautic
An Introduction to Marketing Automation & MauticMautic
14.8K views23 slides
Some Advanced Remarketing Ideas by
Some Advanced Remarketing IdeasSome Advanced Remarketing Ideas
Some Advanced Remarketing IdeasChris Thomas
20.8K views55 slides
Remarketing Tutorial by
Remarketing TutorialRemarketing Tutorial
Remarketing Tutorialzcamusio
5.7K views29 slides
REMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie Paul by
REMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie PaulREMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie Paul
REMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie PaulPaul Writer
332 views8 slides
Sales flowchart by
Sales flowchartSales flowchart
Sales flowchartAshish Khoyani
54.1K views5 slides

Viewers also liked(6)

How to fuel your brand with banner ads and remarketing [webinar] by Promodo
How to fuel your brand with banner ads and remarketing [webinar]How to fuel your brand with banner ads and remarketing [webinar]
How to fuel your brand with banner ads and remarketing [webinar]
Promodo2.2K views
An Introduction to Marketing Automation & Mautic by Mautic
An Introduction to Marketing Automation & MauticAn Introduction to Marketing Automation & Mautic
An Introduction to Marketing Automation & Mautic
Mautic14.8K views
Some Advanced Remarketing Ideas by Chris Thomas
Some Advanced Remarketing IdeasSome Advanced Remarketing Ideas
Some Advanced Remarketing Ideas
Chris Thomas20.8K views
Remarketing Tutorial by zcamusio
Remarketing TutorialRemarketing Tutorial
Remarketing Tutorial
zcamusio5.7K views
REMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie Paul by Paul Writer
REMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie PaulREMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie Paul
REMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie Paul
Paul Writer332 views

Similar to Conversion Optimization Flowchart - yourthinkbox.com

Email Marketing and Automation Presentation by
Email Marketing and Automation PresentationEmail Marketing and Automation Presentation
Email Marketing and Automation PresentationCatchi Digital Conversion Specialists
151 views35 slides
Return visitors & 5 things you can be doing to increase conversions and user ... by
Return visitors & 5 things you can be doing to increase conversions and user ...Return visitors & 5 things you can be doing to increase conversions and user ...
Return visitors & 5 things you can be doing to increase conversions and user ...Sitebrand Corp
1K views10 slides
Email Marketing Workshop 23rd February 2016 by
Email Marketing Workshop 23rd February 2016Email Marketing Workshop 23rd February 2016
Email Marketing Workshop 23rd February 2016Stephen Pratley
252 views50 slides
How to Get the Website That's Right for You by
How to Get the Website That's Right for YouHow to Get the Website That's Right for You
How to Get the Website That's Right for YouRandye Spina
197 views12 slides
Making Online Reputation Part of Your Dealership's DNA by
Making Online Reputation Part of Your Dealership's DNAMaking Online Reputation Part of Your Dealership's DNA
Making Online Reputation Part of Your Dealership's DNAVickie Gibbs
622 views28 slides
Understanding customer acquisition costs - a VC's view by
Understanding customer acquisition costs - a VC's viewUnderstanding customer acquisition costs - a VC's view
Understanding customer acquisition costs - a VC's viewRob Moffat
4K views32 slides

Similar to Conversion Optimization Flowchart - yourthinkbox.com(20)

Return visitors & 5 things you can be doing to increase conversions and user ... by Sitebrand Corp
Return visitors & 5 things you can be doing to increase conversions and user ...Return visitors & 5 things you can be doing to increase conversions and user ...
Return visitors & 5 things you can be doing to increase conversions and user ...
Sitebrand Corp1K views
Email Marketing Workshop 23rd February 2016 by Stephen Pratley
Email Marketing Workshop 23rd February 2016Email Marketing Workshop 23rd February 2016
Email Marketing Workshop 23rd February 2016
Stephen Pratley252 views
How to Get the Website That's Right for You by Randye Spina
How to Get the Website That's Right for YouHow to Get the Website That's Right for You
How to Get the Website That's Right for You
Randye Spina197 views
Making Online Reputation Part of Your Dealership's DNA by Vickie Gibbs
Making Online Reputation Part of Your Dealership's DNAMaking Online Reputation Part of Your Dealership's DNA
Making Online Reputation Part of Your Dealership's DNA
Vickie Gibbs622 views
Understanding customer acquisition costs - a VC's view by Rob Moffat
Understanding customer acquisition costs - a VC's viewUnderstanding customer acquisition costs - a VC's view
Understanding customer acquisition costs - a VC's view
Rob Moffat4K views
Customer Voice by Shazamme by Rick Maré
Customer Voice by ShazammeCustomer Voice by Shazamme
Customer Voice by Shazamme
Rick Maré19 views
Increase your website leads with conversion rate optimisation _ Nov 2022.pdf by DeneVanDeventer
Increase your website leads with conversion rate optimisation _ Nov 2022.pdfIncrease your website leads with conversion rate optimisation _ Nov 2022.pdf
Increase your website leads with conversion rate optimisation _ Nov 2022.pdf
DeneVanDeventer11 views
NJ _ Increase your website leads with conversion rate optimisation _ Nov 2022... by HelloNJ
NJ _ Increase your website leads with conversion rate optimisation _ Nov 2022...NJ _ Increase your website leads with conversion rate optimisation _ Nov 2022...
NJ _ Increase your website leads with conversion rate optimisation _ Nov 2022...
HelloNJ7 views
Five types of companies that absolutely NEED to build trust to grow (but just... by Trustpilot
Five types of companies that absolutely NEED to build trust to grow (but just...Five types of companies that absolutely NEED to build trust to grow (but just...
Five types of companies that absolutely NEED to build trust to grow (but just...
Trustpilot1.2K views
From Click to Customer - Back to Marketing School Series by RollWorks
From Click to Customer - Back to Marketing School SeriesFrom Click to Customer - Back to Marketing School Series
From Click to Customer - Back to Marketing School Series
RollWorks192 views
PureProgression – Email marketing in a post GDPR world, email list growth & p... by Pure360
PureProgression – Email marketing in a post GDPR world, email list growth & p...PureProgression – Email marketing in a post GDPR world, email list growth & p...
PureProgression – Email marketing in a post GDPR world, email list growth & p...
Pure360 126 views
Rise of the Revenue Marketer by Pedowitz Group
Rise of the Revenue Marketer Rise of the Revenue Marketer
Rise of the Revenue Marketer
Pedowitz Group1.4K views
3 Marketing Automations for Any Business by TBG Marketing
3 Marketing Automations for Any Business3 Marketing Automations for Any Business
3 Marketing Automations for Any Business
TBG Marketing56 views
20 Ways Your Business Can Leverage Email Automation by Ryan Stewart
20 Ways Your Business Can Leverage Email Automation20 Ways Your Business Can Leverage Email Automation
20 Ways Your Business Can Leverage Email Automation
Ryan Stewart1.7K views
Copernica @ E-shop Expo 2010 by Copernica BV
Copernica @ E-shop Expo 2010Copernica @ E-shop Expo 2010
Copernica @ E-shop Expo 2010
Copernica BV1K views
Getting the relationship started right by Whereoware
Getting the relationship started rightGetting the relationship started right
Getting the relationship started right
Whereoware1.6K views
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do... by Simplilearn
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...
Simplilearn7K views

Recently uploaded(20)

AZoNetwork Newsletter Audiences 2024.pdf by Rebecca731061
AZoNetwork Newsletter Audiences 2024.pdfAZoNetwork Newsletter Audiences 2024.pdf
AZoNetwork Newsletter Audiences 2024.pdf
Rebecca73106166 views
Conversational AI and Platinum by JerryMaurer3
Conversational AI and PlatinumConversational AI and Platinum
Conversational AI and Platinum
JerryMaurer351 views

Conversion Optimization Flowchart - yourthinkbox.com