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كتاب القيادة المرتكزة على مبادئ Pdf ستيفن كوفي www.maktba.com

  1. 1. I I ( 1997 Franklin Co1.e) ('ompan)'. Franklin C'o-e),and ~ h cF'(' 1ogc arc Lruclem~~rksol' Franklin (~'o.c),C'o. a~lcl~hciruse is b), I'crmission, Xlan!. terms in [his bock. including the title are Lrademarks of FsanklinC'oc! ( ' ( 1 . An! un;luthori/.cd u.;c of [his ci~p),riglitrii~natcrialor use ol' an! nl' Ilicsc Icrlns in rela- t i o l l to goods iundior scr,iccb (incluiling seminal..;. orkshol>s.training programs, clas- cs, ctc.) is ~~rc~lhibitedvi[hout the e.xprcss .rittcn pcr~nissionof the o ncr. Arabic language ctiition puhlishcd b! JA[ZIK BC)OKS'I'OIZE. ('op! right (: 2004. All rights reserved. NO part of this book ma) be reproduced or translnitteil ill an! lor:n or h! an!, means, ele~.rronicalor mechanical. incluclillg photocol)!'ing. rccol.tling or Ill! ;II~! information storagc rctrie.al s!,stem r,ithol~tpermission.
  2. 2. STEPHEN 3 -*,- JARIRnot lun a srntnaonBOOkSGi;Ir;a;;-
  3. 3. b$l, (=L Wal- Mart Stores, Inc. AZC '3;K CNN bja!, JI &A1
  4. 4. Black & Decker $-J~ 4%J On Becoming a Leader
  5. 5. ;$$-I i>lC;JI+09"Executive Excellence" &GI&! 3>Lp& L p M 3"ExecutiveExcellcnce" d + ~iiy,&I j! +-+3-e Mega trends 2000 d p ; ; d l g ijjUl a* 3"Executive Excellcnce'' &AJLI; I' jfl ; > U b r ; ? i j 1 3 ~ J Jipk jw-L+l,+Z " + , - ~ ; i , s U ~ i h z , & r i 4 ~ I a k 3 '"4 Jib "+U4j*14CflL i3k G ~ ~ ~ IsJMijIj-9 L ks/+13 J&JJ ~9IJ-dl "Execulive &- 3+&JpeJ! J-5 ~lk;!j;!'I Excellence"
  6. 6. 1' ~JL " j,;r>s~ . cs! 'I IBM +" jlp
  7. 7. bee;;.;iluhip"Executive Excellence" +- j l 2 "!,LSWI4dC; &ij r;L ,,+I, &I r ~ - '5Jj+pJ d<a& s,d * ~
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  10. 10. @I 2~i'LI>;JI 2LU 2-& ~ L Y I&&a! a U ! >L+3~>2 ~bL> K L I>+Jl p-~2 6 &>KYI &@ &~sj; 21i.bJ*lI &h - 3 b h Y ! &-4;,-Y! j&+&&i,~jl& , e ; , d U ~ c k J ~- .- jWYl,i_JL;Il ." pi!2 llj.1 i d ! &J+l
  11. 11. -- - . - " 4-L-Lz- L+ ;L-,; &,AI >l,<3U3 k L ; J I&3Q2 -3 ';;>LA & ;WLd L U I 1-L2J 4 L j Gy . &IJ LlLjlJ-! U 2-kJ3 'Z J U I &- jgJY I 21L+L- a Y ~ & & a ~ ~ ~ ~ . ~ d l ~ - a , ~ )J J ieZJl +3_)L.&d l 3 'Execu~iveEXCC~ICJICC&Iw"+ h c --l5 2 L >IF rr'" +-c UeUI 3>&A ;>WI LjL.31rlpYl &L '&-,4i 'pi&_)I>yI LA h& LiZrcD IS 'Executive Excellence 64 "4 '-111 ( .z>&A ;;a-Jl ;>LA_)*-
  12. 12. L >,i_,-. I,, ipi-I y1; asdlLL;>~3+9 j,i -41SI.,,AI ~ l p;>L!JI++ &lJ4-. +- +& ;ir_i .a ~ ~ 4i.>lu. ++-,i SGWi++ si"; 2w3$MI d u ~IS ' d ~ d bI,&AIJUIs-,+ ,i 41y1; &LJI ,i ~ J L+U$I,i 'LL+Y I +,i '&I .+I- i'I,>I, & ~ Y IPLLILI,~ &I 3iLWI+I .L+& >I bb,-12 P I J&'!J 1 ,h-. L b. &>~3 dlhJ'12 %>UIdj.GI> ,5412 .l--&GWb&ill,,L-bi 6UI &L~II, +L;Z'ISL-,> -7 ;? ,&WI pr +UI d U I ;>'A1+
  13. 13. j*! 2csL"f.>G ~ G'bwl ,Js +Jl iJL2 ;,.I . ;dl i:r iJ-ii JiL+i U 'JIJdl 3 . ~ 1 ~JL+N LjNIi J ~ l41. . + L ~ Y I- &I.+ LL=UI d I > U l & &I $is w6,J ' I+$ 2 &I"+L+I &*I I d,; L! . +U J.s-i, &i ++ 31'~ U ck p~ i !t J ~ J ~ ~L L,,-- Y i . + ~ ~ h L ~ i' i 4 1 u A3d39&i, - .3b J - 6 hjY- & ~ i.$ A J - ~ A& p - ~"y+91 a+y3 +lJYd L I (,.-A Lip 2 w l & w l G d LL-.~ U l i > U l ~ a L + ~ ~- - # i 6 - J A c e ~ l L+k" 2 i ';,- d3> L L I dl; ' U I u#bk- l a -+ Y p . GJ&&'l>:03 d 3 J Ly&L.5 @-]I>! U F a'-L&i 2b > h -d ~ i',dde A>,:,?3 b,+ LyLI / I ~3 'L'_G3 L L j +y'L3..- C--& &Iy ;@ GdeI4 i++;d~3 i , r ' J s ~ 2 +-,LA L+ :,$2;+ e ibj,+: ' - 1 J C
  14. 14. t &,-e--lv. &Ul &$I y &IJ& pArs e-C"- -jk> L~A. J 14,4t L.)AI u-- ,a h z,jlp Y3 ' ~ ~ ~ ~ L < J ~ ~ ~ 3 ~ ~-- &4&;4-. +d3 “,LA> &L L d ~ by3 +I& &i (>JLJ . J Y I , i""Y,:ULY, '$YI L , V f J t elp3,+JU+I+ b,;,~~ f l j ~3 d 3 w y &-i1& + b Y l C3ji + +-,-z- 3 3a J j bL i r - . 3i'L$+IJ ,+i 6 ~ .A+- e3' &,A JLYI +i a,&,+ Y> L4+YI 2,*I a,+- Y f.j t b y ~ AZL I '1 .w?.klitil D>LY'&'S"S> 3d,+..AL "d-- +. - &2L.la*-.>al,&lrl* dd&c2> '+ L4,+y, .
  15. 15. a '&-la1- i .A b e - 3,L-A Js b>&-JI i,LJl>?A 1 - .- - Lo ' A1(yLi.)A-9LG2b+- Y? 2b>,- 2-- w 2 +ui&Lw~2+I>! --> '"UYI +03J+- . -i"""j-~:&r & d l y3'+ G I 3 d , d l L 2 ~ + i ~ ,w- 'U I ~ i 2 a l 3 iGq1. - .D,&> ;@! &ij.~ - iAjL+J& 21++I,+ti1>I& LA Js s*i- GLJi.)A&-> b+- yp*r'*-I3 &&- LJ! ij-+ ih;-j~16-5d J L G LA.& ( 3 6 3 L + G I ?-IJliJi w-Glb J--"+-J' j ~ ~ G ~ i +-Y I . . + - ~ ~ S L ~ - $ J I ~ Y I & - ~ ~ ~.;Jpti2 s G k j ~ ~ i r l p . p ~ ~ > . i i b b ~ ~ > . ! i . )' L L p i r l c L i ~ Y ! b y ~ u u ; ~ ~ ~ ~ + . + I I L- -. ‘ ~ ~ d l G > l j . ~ 4 3 * & 4 % 4 @ ! & GJ*i3 ~ 9 1;.I;CI 3%p-4*% / . d SYI s+-~ j lwbjgl2 .+ sir1+I,! VI,~ Y p3'4- / w - i - - y zG- & & -12A<- ,+;;u I & jy ~ ~ 4 fCJPi j spirl 3,& JG 3jj;GJ~l w a L 2 Y l >I+ L L C ~ r .- w p - Awlj J A 4 I J l L- J>L3 vdSJ'~-2 L LpJ J.C;; 21 isL D L J I $L-lI& -. b*- 4j>,-- - Y; '+-21~WIJdj-Y 1 iiLCsal d y (,.++ Y p2 &-JL~L &-y& 21s l J d l J2e>,sV 2 d l>!b&-rt - I+> a2-- LA L!GAd3 'w?kb GY zL.45J,SY I
  16. 16. ' d h - 9z;> &->.x L+* 1-b.;->I -> G I ~ ~ I ~dl~'%,LLG &*-d!cd+ L d l L d l- . 3?A L.+ - +G2Jei-2-> dl G L j - +I ~ l & i ~$1 21 -. fdIJy3 L.++ ' - . LAJI J ~ -+iJ 4 4 ;+*s &piU I ~ .21 &L:, 'L3>l +I (+ ,;il dLLYI &JLWI s i l l j.dLi5 - e - . L-dl- . iddl3+;;dl LG=Ll
  17. 17. 3i41G,- i.+y l1 zJ>U1c3J J ~ Y Iz ~ &'k-yj+: & d l u+Y~ Je~3i4-d d3 '21d1 b-3.( + ~ Y IA ;Jd~)&i ~ ~ $ 1+&I+-C c3ill '+LA 'j2>, !duYl U I 'y >>Yl &+..A L L ~&I IL jij:lp L ~ J I~r ~JJI ~ W L- . LJ;+I j;t.~_i I . C i ,=i+$ &igi'&+ - - JI +I 'C.G~LILI 3~ + -- -d iI>! 21'd l 2 .y m l dL~,L I& I d '~1,- i--&i.++I UI r C ;l+lidl& dr<' 6 rJ.J& +.LC- &p.i&jjscs.l j;slr-i.i& '_ii-J& '2 k . L .Wl-.A LLL &-,A
  18. 18. +ii3G I ~ Y IrJd3+ t+ J+l h L U l j>i2 ~ # b kd3' dl i i 'JL-J& '>&I +3U ~ U I LL IJ ~2&iJL YU &L..I;L 'I+2@ LAJ- 5 '2 JyY~&-bid&+ jhLHkL+I je-L-i+i u- >.,2kJ3' d,;,AL G>,MI &GL- bid+ .>"I '+UI(j+2)cUzil; JAY+ d L l i ' l i W I;k4 _L"> b .>>2+a > ~ :JJ&- &. -. F t ? jg . ' ' ~ l ~ ~ l ~ J y L ~ - l ~ l ~ l- J.&i 'bl&l&L+*-Al ' b ~ - ! l & ~ ~ ~ ~ ~ Y J , $ j&l ]GL-- a& .l+J.3 . -41 u"L.kqLI- d;JUp2k;,-L-$d'+i;iU&j;;v.G,&J,
  19. 19. d L > l ,: - Man's Scarch Il~rMcaniq L i.U 4 -,2 &G L&>Jfl&3 "j31-,-iJ &I .++L.. A-e - d k l i L*-TtjUl L;UI_j rlis)'l L J I , L 2+iLIIP I L f*ali. L d l 2d 2> J dK +.LUIL l U l -,,A
  20. 20. ru33,a,+3J 2 J.5&iL Gctli~~glo Yes L +L5 3 LUA+ ++I ?, j.~>u,Li kAI~LYI d~J,i ~ 1 5 1 - y ~ ~'>,La~ - p 0 ~ ~ F & # 2 f l , i p , Y ~sjyq-4Ji ~iI, . ;LUI p i;i %- +% ioJ~ ~,i,;*.~"~L,&'&jsl.-' & % l J 1 C . 'Ig.i' j) &JL y @ d C . " I I I Y 'I I y 4 u l.~ - m +11 . l1J ~ U I+I&I -i Y 2 Y . l1 43I;IL '-i3
  21. 21. ;iA,- d l , rWl,9I, ,+.cLL 2,MI >L LJL A k~- UI... &e>19,&LA &,+: - $1, J> ,C; jl;iJpLJ2*9 j/CLI 2J-L J3L-,jl;>6, L I i i A I I ~ I ,~ L - L I ~ 4 e A,- Y FIJI ;lY~ di + g l > U+': J I Q l >! L J.s y~'2-1 AYE ,a LA + Jplli ~YWLc ; , d l 2,Ul dLi. - c.k l 2 LL . Jid l &%I, LGI,A,$2 2 J&
  22. 22. ~ I . > L " Y Idi & I)U;II 3!&UI ,#I ++ip.. 4I+ > y ~ ~@ dig .LUIa l J u Y 1 +-+>,,dl 2 #I ,+I +-6 aj S U 4.+LJlf L+=-L &C ~ . &L->>3 ' & J l I++ F-;>* +I' J & J l ',J! & U l .JWI dK31j d2+LlG U Y 1
  23. 23. 'a&'&b Gll, &I i;i-*I1 ;,dl +k; LA='t134, ALUI &-P ++I &pu&P;- ,+A &i jlG-.QJIjc, .J&-q-43 j k +a:, 'L U l &WI AIJLdl, +YI*iyi .+Ul& (j.2>!LA+- +--$ & l i ~ ~f b y 6&L>I bi 21z+ ;$-JI ; + J IA-, r ' i e i & i , i ~ ~ Y ~ 2 ! 1 2 ; ~ i + ~ > ~ ~ ~ , ~ k d r _ * s c ~ w I~ 'LL+JS- 3 &,:, 'Jyi jl-9 +i L$I-$ cb;+>iLA-$$ ~ L GI&; '-is a~;~l_ii i , > ~ .J l y ~ l+-g dg$I CLJi- di- L -VJx;iJ&E
  24. 24. +->ir m ~c J s ,+I 3;;WI +- ~ U IJYI A: 2J c +LU >+-3i J ~ Y I> L L I LLi AJ: ( y 3 ,;+I &-(/Jr._ii yl&y jse-s;j l l (Bell Avia- &j&+I jLL-ji +-JkII y 4 I 1.hjfi ;, , e7 J>&kdi5 L U l ~ & v * Q& - ~ ~ t i o ~ ~ X - l ) ;;. . Y O c ; ~ t ~ + ~ ~ i z + ~ a + ~... 'a&lerY J*i 5 a l e jGy,,L G 5 Ly L y J & ; y Y , i i J > ~ L c d i 5 L ~ l j ' ~ , 7 Y L e .j& Y &dl ~ r p l l%L, ;,+I r_ +A3'a& 6'ijUlis,,j.J.ji~~' : G I > L ~ ~ - J + - ;>UI L~(j-4 L.'&-J 1i6. i r J u i 3 L ~+i i>wI..+i &&I~i>!,--$91AKd '-,k L&I $9 i++ Q 9 7 0 6L " k ' , ~ g ~ d ~ i ; t j $. a p i i ~ , , ~ , ~,,~+-L-ii-+,&~~+~~yi ' L & I ; c ~' i ; ~ ~ ' 2 ~(j-4 b L _Jr EJ L.5 ,&-;jlkil i;K AJi ~2 6 , ?+?+-b! GLY LLU J >+ bi $,i >!+ i~ +< d3'G,L L+!%-hi + ya J d l L~ r;k~ji C..~LI ;,GY I &-L~ +CU; +i u9- jis %G JI+I j~~ 6 Z - I & - ~ I '12pLdJ2id3L + j ~ ( j - 4 d ~ 2 & &- . Lbw&$3' b k ! i i & ~ ~ ; h ! ~ + Y-r'r LLi? j"6 + L A jL A 1 IJ9 i41&+LA/#I
  25. 25. f~LJI- * d 9 1 S;A&->q&.L 4 + ~ ~ i &i.i.g!LUGa K C;,2J '81- Fly "it-"- && b K 3 'I+ A&&+241- h K l i b 'G 4 &&->I ,-I >,- 4-2 'Ik+ pi pi41 C&- JJ;U* pj Lc+JI +itj3+L?~I &L &G ~ > Iai-i 3i+M4LL - a G- . &&I 2 - 2ai JL 46J+.L.U & I + ~ I L - ~ Y I I L ~ ~ . & - J + ~ ~ + 3 i w -1 & - J w Y &d g h $3 6 -1 &L=j'i+dl+ b K J LL'+I3 Lky13j d l La- y ai3 +% 'rk I++?Y &I+.+ + ~ . ] Y IaJ3 'L ' I & ~ I + I + ~A++ 'V3f9++agid+ 3 9 ~ l&+Z 2 IS3''LA ~ ~ 4 1@I3 +el s&ll dG ai - c ~ b L+ - +> Y '++I >LL+YI~ pu~ .i c A l s 0Jl+lI (y4, &+L 'dl,:, yI~*+i;jiJ+Y ' A l p j r ~ J 3 .-1 ALL- .LL dl+ '++!+i9 2
  26. 26. 4( 0 3 L g &lg~g p J ~ i++I L& ,a9)L k YI j!ri: .L d sL - dLjY.1;$L L* i-S L LL.2 P l J G~L+ 21+&%I L Y ' 7 ~ ~j3i+ai 39,- Y L j3s k&-&> L d , ~ % ~ J 2 u 9 ~ > 9 3 i w 3t+I+ ji+- d a L & - u L + ~ 2 d ~ ~ l b i ~ 2, L L ~ l L J l ~ l l ~ & ~~ ~ & ~ ~ l J J!"S .LZ s3 +LI L,LI u&I;,+JJ /&I &+I ,.i .-,&I J-I,~ J>I 2~&+ir~+++I> LJI A 21c~ !dLu+2LLLJI ps3 . +2d4&~ GK 3-JLYI 6 C j. . j.LLI. I+- ji i;-,++ y21 $ .J~LI,-+I
  27. 27. LL>$?31 &I> (yj>UI & U I L-1 (Jd;1!. . -.. A, 1 > - -. A 1 1 + pl kj_IK;'YI 0 4 9FJ.1 &J& L!INJL + 'UUYl 'ypsL-bK GI ;)A a;ski . l l J ~ Y ~r ~ ~ y ~&,. -< si
  28. 28. >;Jl --$I j &.+ &dl,. - -%Yl -+UI bL.5 j U'L Y l 4L+A ?>T c,-- - l1 d J d l '313; ,&Vl bL.5 ~ L Y I~,.k4 t ++.I u i - ~ i ~ S Y Ic - - ~ L L L I ~ L U I ~ ~ ~ ~ ~ , .c k L . + b k k b i + + d ~ ~ S Y I&LYI u ~ GL L ;IS~LA.I,. 95'1LJGj J+II> L -+---+-,.j%i&LdJ2j-;4 > ~ e i Y 1~aiji~ 2 , . y i a ~ i ~ + J ~ , . - b ~ + ; ~ d ~ y Y ~ k d LUI&!~I~!+- .. j311.)J&+S>&-+i. '+zc;i , j%i&L& 44. j h-+ L d i Y I,. d!w-G%ic~ + C~ dig J.L~sj ;,,rli &+d l pLJl'p L U I 3 2 l l d I+-,. '&+ &2 LUi;e-J'~L;II riiil&pl!j l > L p l i Y ItUi;l+& .-'+&/JS '.'+-dl L& L,+ L +lJ4> G J L P ~ Y I p;.'jJI - ;lsJI .uiLil pJb! .+Yl s+ >I 5 LA +Y! . - u > _ ~ & Y > ~ t &i-3'9 '+ UIC,.J, L d > ~ ~LLI ++ c3J'2x4& & * p J d ~id+ LA,.c & y ~.' ;,&,. c 41SI-,.~!~I ZM ~JI.LJI jLZ9L(J ;i Bklldl-- -YI IW & ' I d J b j l j > L slJU '& rW&jSi L_, > yyYl IW b! ?jj.WI &is i d + 4 .L a : j ' y :&LA1 ZK $b3b-?;G
  29. 29. L C ; ilrJ c I4L.z-g L p L p L& JPz- iaK,AI >I fl~;..,~N :ji~ a ~ , ~ , & - + ~ e s i ~ g '&pi &;;A ' >G'j a&'I ,P'+'jJ=Jl"g l j g u l " g s Lj l U;r;j L+ > l j l r*i 3+C; W G hi! " ~-LJ'I , A1j>UI >!L+ - .3 sb'jA1J
  30. 30. &-!+46! ++I &,i ;,,;.L-$&++3i'+,b1+4 +$I +- &-illp , d l dv.w 'i u l -l+Y I ~ C s p S I~i9 LLUI- . - dk3,sy~~K,S 6 ~ 1sJG ~ - L3 , ~ ~ ~+ d3i k.,-.ij,Jl &G -pi&-,$ jL L U l- . - ;icCLP11+" :G-l +d ~ i. . d l 1A>L i J u l ,- +A 2d~~+,dl A p l , ~JJd;&-bi +.d ;J+I 6 +I& 4 . A+MI L-- &+-J ~ ip ~ j , ~ L ~ W ' U ~ ~ , , A I ~ - A ~ ~ + I I I ~ ~. . j ~ , k r i j l ji- 5 +>&I,+ L+&I,+ U,& ji p3Yi 3?& ci$ &I> i-+k hI>+gJl>)'l +&Ip L ;-LJG 'L-;JI >p 3 I - y 3 '+,A1,J&&+- 'L U I- " i > U I
  31. 31. '+-,gi ,~L-'YkSJli:L! ';I - e b2iui~ U]r"J , sJI 2&+YI> +YI> L ~ ; I L&3~,-., L CI--a>iAUI i&+ 2-J +,*.YI I.L yw2jJ+,&iA- ,-' , 4 ~iA 'GI> .. .. d - > d 4 &, 2 YI 2+u13 J>G:+ GLLL+J& & d l L U I A! .$+--d> ';;>.;,Lf i ~ i , ~ l _ j ~ ~ ~ > Y l- -, &Jin~~D&~i,>++L & L i U f & > j d J&jLk a~ &+! LL ~1J 'b,;i3 ;,JI - ,@I b~ >i o$ a-IgsgLJ3J+~L: 3!&+! -k l J ~ ? ( l.. d~~ k+dl go >>>.LA&&! J+ 21+&>+ +;,A+ &b&LC &,-I + +I,- LA *ul3 ;.UI A +G- ++ki%,-I ;;JI J%Y+ JLLI &-2 ?dl3@&I3 +>I >+=bF-+- JIG &I> ,--I J>&- U2L W 1 3 3 J - ~PI&*@L+JI,&~~ : d L % > & y&, u & - G ~ ~ L J s + ~ L ! + + ~ '&,~:L$+,.JU& ~ o J J d >iK;? ;+ J,i-& '~ ' d &dK +>J 1 ; - - i;,L;~.l;,k_.~Ldl+k;j 3, ,. -. - J . J j l l l l j>&- :L-!JI ;L;UGg 'i i l d l , i l j U L JL!Jlr - - &I A G > ~ IA! .L G ,+& G W l i_lj; 6 & g s ~ -UJ'WI +i +u~A XJI,;~ + ~idl+,>i+-!.- UI -L+l d l ; > U I , h - L L ':-ul&;>Ldl u , : = uLC-. L - 4;L;rlj ,-,U!, G, ,dL;p ',<Al.lP gl,3Y I
  32. 32. D L U I >&I .LiJS;ii U I ~ L Y Ia&- +?I2 Jl ~ L V II L , bL$d>;jb3 2 +QJJIu L L alp J W I JLdYI >LCjb ,+IJ rdIalJ>'y &I*;, Wl aL&d,dJ' U L o,lJ3lp W l >kcs' C
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