Page Road Blog
 
 
 
http://www.youtube.com/watch?v=uiRjAXEvnsI
 
 
 
 
 
 
 
 
 
Savvy Chavvy <ul><li>A social network for young Gypsies and Travellers in the UK </li></ul><ul><li>2,719 members </li></ul...
Savvy Chavvy <ul><li>Young Travellers use the network as a safe place to have discussions, find family members, make frien...
Rosina Hughes is 17 from Wareham, Dorset. She says: <ul><li>&quot;It's great to have a site where you feel comfortable and...
<ul><li>§ Make sure the existing leaders in the community understand and embrace what is planned - but do not expect them ...
This doesn’t mean we replace offline activity
To keep in the game, Charities MUST: <ul><li>Let go </li></ul><ul><li>Facilitate conversations, don’t control them </li></...
What’s so different about web 2.0? <ul><li>It is fundamentally different from previous forms of media </li></ul><ul><li>So...
The best organisations blend online and offline activity <ul><li>Example: If you’re running an awareness event for your ch...
You can set up your own network for your community or organisation by using free networks like: <ul><li>www.ning.com </li>...
TOP TEN TIPS to set up a network on Ning <ul><li>Firstly, you need to consider the purpose of your network – who will be y...
Set Up <ul><li>Go to  www.ning.com  and set up your network, choosing a catchy name and Ning web address. It’s very simple...
Privacy <ul><li>Choose how public or private it is going to be – can everyone on the web see and contribute to your networ...
Tagline <ul><li>Give your network a tagline and short description - what’s it all about? The tagline should consist of one...
Features <ul><li>Next, add features to your network. You can drag and drop functions like ‘forum’, ‘chat’, ‘blog’, ‘video’...
Design <ul><li>Choose a design – Ning will give you lots of templates to choose from and you can customize one with your o...
Content <ul><li>Your network is now ready for content – help to define the network’s identity by starting discussions, pos...
People <ul><li>Invite people to the network – start by inviting relevant people and welcoming them by writing a note on th...
Engage <ul><li>Keep the community active and interested – once you have a working network, keep your members engaged by ma...
Extras <ul><li>Ning is free but you can purchase optional services like the removal of ads, the ability to use your own do...
Contact nathalie@onroadmedia.org.uk Twitter @natmc www.onroadmedia.org.uk
 
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On Road Media Presentation by Natalie McDermott

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Nathalie McDermott from On Road Media, the organisation behind the Catalyst Award-winning www.savvychavvy.com shares her experiences at the Make Your Mark Social Media Afternoon.

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On Road Media Presentation by Natalie McDermott

  1. 8. Page Road Blog
  2. 12. http://www.youtube.com/watch?v=uiRjAXEvnsI
  3. 22. Savvy Chavvy <ul><li>A social network for young Gypsies and Travellers in the UK </li></ul><ul><li>2,719 members </li></ul><ul><li>Won the first Catalyst Communities award in July 2008 </li></ul><ul><li>‘ Chavvy’ is a Romany word for ‘child’ </li></ul>
  4. 23. Savvy Chavvy <ul><li>Young Travellers use the network as a safe place to have discussions, find family members, make friends and arrange events </li></ul>
  5. 24. Rosina Hughes is 17 from Wareham, Dorset. She says: <ul><li>&quot;It's great to have a site where you feel comfortable and safe discussing Gypsy things” </li></ul><ul><li>&quot;They have Gypsy hate groups, so it's important that we have our own space.&quot; </li></ul><ul><li>“ You're all dirty” and “ you're all scum” , are some of the racist responses she says she has received on other social networking sites. </li></ul>
  6. 25. <ul><li>§ Make sure the existing leaders in the community understand and embrace what is planned - but do not expect them necessarily to be the leaders online </li></ul><ul><li>§ Be prepared for the community to reshape the objectives. It will thrive if it meets real needs, and ambassadors will emerge. </li></ul><ul><li>§ Investment in people - their training and support - is more important than investment in technology </li></ul><ul><li>§ Keep it simple, and make sure that when people go home after training they can do everything for themselves without further training. </li></ul><ul><li>§ Keep the ongoing costs of the technology low, and if possible free. </li></ul><ul><li>§ Sustainability is achieved through low costs and ownership of the project by the community </li></ul><ul><li>§ Be prepared to use commercial platforms to achieve this, rather than bespoke sites that require continuing technical support </li></ul><ul><li>§ Do not assume that marginalised communities will necessarily want to build communication bridges to the mainstream. They may be more concerned about creating a safe space for themselves. </li></ul>
  7. 26. This doesn’t mean we replace offline activity
  8. 27. To keep in the game, Charities MUST: <ul><li>Let go </li></ul><ul><li>Facilitate conversations, don’t control them </li></ul><ul><li>Involve supporters, don’t ‘own’ your cause </li></ul><ul><li>Allow employees to get involved: Employee on social network does not equal messer! </li></ul><ul><li>Try things and be patient </li></ul><ul><li>Aggregate content for your supporters </li></ul>
  9. 28. What’s so different about web 2.0? <ul><li>It is fundamentally different from previous forms of media </li></ul><ul><li>Social media platforms provide a framework for people to connect directly to each other – the architecture has permanently changed, though technologies will continue to evolve </li></ul><ul><li>People are using social media to glean information from each other without relying on organisations </li></ul><ul><li>This shift is permanent! Get involved or lose out! </li></ul>
  10. 29. The best organisations blend online and offline activity <ul><li>Example: If you’re running an awareness event for your charity </li></ul><ul><li>Create a network or start a group around the event </li></ul><ul><li>Write blog posts in the run up to the event </li></ul><ul><li>Invite people to post their own photos onto your site, ask them to post their feedback etc </li></ul><ul><li>Those who took part will feel like part of a team </li></ul><ul><li>Those who couldn’t be there will feel like they haven’t missed out </li></ul>
  11. 30. You can set up your own network for your community or organisation by using free networks like: <ul><li>www.ning.com </li></ul><ul><li>www.webjam.com </li></ul><ul><li>We set Savvy Chavvy up using Ning </li></ul>
  12. 31. TOP TEN TIPS to set up a network on Ning <ul><li>Firstly, you need to consider the purpose of your network – who will be your members and why will they use this website above others? What need does your network address? </li></ul>
  13. 32. Set Up <ul><li>Go to www.ning.com and set up your network, choosing a catchy name and Ning web address. It’s very simple; all you need is an email address and it takes a couple of minutes </li></ul>
  14. 33. Privacy <ul><li>Choose how public or private it is going to be – can everyone on the web see and contribute to your network or will it be closed and private for your members only? </li></ul>
  15. 34. Tagline <ul><li>Give your network a tagline and short description - what’s it all about? The tagline should consist of one pithy sentence, E.g. www.savvychavvy.com : ‘A social network for young Gypsies and Travellers in the UK’ </li></ul>
  16. 35. Features <ul><li>Next, add features to your network. You can drag and drop functions like ‘forum’, ‘chat’, ‘blog’, ‘video’ & ‘photos’ into the front page. You might, for example, place the ‘forum’ function prominently in the middle of the page if having discussions is the main purpose of your network </li></ul>
  17. 36. Design <ul><li>Choose a design – Ning will give you lots of templates to choose from and you can customize one with your own choice of images, fonts and colours </li></ul>
  18. 37. Content <ul><li>Your network is now ready for content – help to define the network’s identity by starting discussions, posting photos, adding videos etc that are relevant to the purpose of the website </li></ul>
  19. 38. People <ul><li>Invite people to the network – start by inviting relevant people and welcoming them by writing a note on their pages. If you’re trying to attract a certain community don’t send out blanket invites to attract a volume of members – the quality and relevance of your members is what will help it grow and develop into a sustainable space. You can support this by writing your own relevant joining up questions </li></ul>
  20. 39. Engage <ul><li>Keep the community active and interested – once you have a working network, keep your members engaged by making small changes to the site, adding new content and sending them relevant information (without spamming them with constant messages!) </li></ul>
  21. 40. Extras <ul><li>Ning is free but you can purchase optional services like the removal of ads, the ability to use your own domain name and extra storage </li></ul>
  22. 41. Contact nathalie@onroadmedia.org.uk Twitter @natmc www.onroadmedia.org.uk

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