Only lyon appert.sorel.jaillant.venard.vert

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Only lyon appert.sorel.jaillant.venard.vert

  1. 1. APPERT ClémenceJAILLANT BarthélémySOREL ArianeVENARD NinaVERT Camille DIGITAL PROJECT MARKETING
  2. 2. BENCHMARKINGuuuu Keys of success of a collaborative website:::::::: Strong community spirit Clear Incitation tomessage participate Easy Ease to access to contribute the content
  3. 3. CONTRIBUTORSBEHAVIORuuuu INCOMPLETE PROFILESLOW FREQUENCY PROBLEM OFCONTRIBUTIONS INVOLVEMENT ONE-TIMECONTRIBUTORS
  4. 4. SITEANALYSISuuuu The issues The visitor is not aware that it is a collaborative website: • « booking » too visible and « register / connect » not enough, • no invitation to contribute and contributors not visible Problem to access the content: too many categories and informations, orphan articles Home page too long (need to scroll) Practically all the subjects have been treated Writing rules too binding
  5. 5. SITEANALYSISuuuu Our vision of the websiteTHE HOMEPAGE THE COMMUNITY TAB All the posts All the profiless TOPIC OF THE Enter the OnlyLyon WEEK Click here and enter Community the OnlyLyon Gastronomy in Lyon Community Express yourself !
  6. 6. CREATE A COMMUNITYMAKE IT KNOWNCREATE LOYALTY OURSTRATEGY uuuu COMMUNITY INVOLVEMENT INCREASE THE BELONGING FEELING INTERACTIONS (posts…)
  7. 7. CREATE A COMMUNITYMAKE IT KNOWNCREATE LOYALTY OURSTRATEGYuuuu Increase Value the Create an identity interactions contributors Create a - Develop the intern - Multiple choice questions to help community spirit mail box complete - Find a name - Ability to share - Article of the /recommend week/month - Show the target - Ability to follow a - Reward the contributors profile - Promote the community through a «community tab »
  8. 8. CREATE A COMMUNITYMAKE IT KNOWNCREATE LOYALTY OURSTRATEGYuuuu COMMUNITY COMMUNICATION TO ATTRACT PEOPLE INCREASE THE NUMBER OF POTENTIAL CONTRIBUTORS
  9. 9. CREATE A COMMUNITYMAKE IT KNOWNCREATE LOYALTY OURSTRATEGYuuuu • Bloggers: make a deal to promote each other DEFINE THE TARGET • Literrally minded people: partnerships and advertising in associations, schools,… • Slogan MAKE THE USERS AWARE • Show the community: registering link more visible, show THAT IT IS A the posts and profiles COLLABORATIVE WEBSITE • Pop up • Stickers: in the public places ADVERTISE IN THE CITY • Posters: on signposts in the street USE SOCIAL MEDIA • Continue to update the Facebook page TOOLS • Add media tools’ buttons
  10. 10. CREATE A COMMUNITYMAKE IT KNOWNCREATE LOYALTY OURSTRATEGYuuuu Reorganize the Make the website community real o Monthly newsletter with invitations to react o Organize happenings o Topic of the week/month Guides are the contributors or o Reward the best contributors: greeters / place chosen by the best post/article contributors o Make navigation easier: avoid “orphan articles” o Make the contribution easier: simplify the writing rules
  11. 11. OURPLANNINGuuuu 01 02 03 04 05 06 07 08 09 10 11 12 MAKE THE COMMUNITY DEVELOP THE COMMUNITY MAKE THE COMMUNITY KNOWN LOYAL Make Create an create the Make the Install and contact Make distribute invite to 1st 1st the indentity interaction navigation use the blogs, partnership the contribute competition happeningmessage (name, slogan) + (dashboard, easier social associa- s with the stickers (make the for the best possibility to writing rules clear value the follow, develop media tions schools easier, topic of post(slogan) community the intern mail tools (like the week) (best box) and share posts/profile) Facebook, Twitter) Create the information create acreate the pop up community advertise in the street giving easier newsletter tab

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