G   Arou         ABDO Jacquelinep   1    BOUGET Adélaïde          BACCON Tatiana           CASSERLY Avril          BAUDIN ...
o Current position        o Recommendations           − B to BG   A      − B to Croup   1
Product                        Price− Mineral filter with      − From €200 to €350  automatic chlorine       − Second chea...
Target : both dealers and final customersGlobal objectives                                                       Budget   ...
New elements : brochures and flyersRenew positioning of the product    − Highlight the trendy natural aspect of the produc...
Fairs : the easy way to be everywhere in FranceParticipate in fairs means     − Emphasizing the new positioning     − Dist...
Improve relationships with dealers :Step 1 – New advantagesThe best dealers win an attractive weekend− For the three best ...
Improve relationships with dealers :Step 2 – Invite dealers to fairsCasual context : informal setting, friendlySense of in...
Improve relationships with dealers :Step 3 – Provide a prepared sales argumentary                             Creation of ...
Bundle packs : the easy way to sell morePack 1 : Installation    − Filter system, catridges and chlorine for one season   ...
Website : use the Internet tool properlyFor greater consistency− Combine both websites: Zodiac website and Nature 2 websit...
SMS alert : modern way of communication servinga customers needRemind the customer to buy a new cartridge :− 1st SMS : 4 m...
Budget for 2013-2014                   Action                        Price          o Pool fairs                 €20,830  ...
Flyers and             SMS service             Marseille              Paris pool              Weekends          brochures ...
Main goals− Reposition Nature 2 Fusion :   − Brochures and flyers   − Fairs and continuous training− Develop dealers loyal...
G   Arou         ABDO Jacquelinep   1    BOUGET Adélaïde          BACCON Tatiana           CASSERLY Avril          BAUDIN ...
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Nos projets - Projets 3A - Challenge Zodiac - Projet 1 - A1 – Presentation

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Nos projets - Projets 3A - Challenge Zodiac - Projet 1 - A1 – Presentation

  1. 1. G Arou ABDO Jacquelinep 1 BOUGET Adélaïde BACCON Tatiana CASSERLY Avril BAUDIN Perrine HUMBERT Laurence
  2. 2. o Current position o Recommendations − B to BG A − B to Croup 1
  3. 3. Product Price− Mineral filter with − From €200 to €350 automatic chlorine − Second cheapest pool distributor treatment solution Place Promotion − Internet− Pool and spa retailers − Brochures− Pool builders − Fairs − Press and public relations Group: A1
  4. 4. Target : both dealers and final customersGlobal objectives Budget − For dealers : recruit 800 active From €60,000 dealers, convince and secure to €70,000 for loyalty two years 35,000€ − For final consumers : increase per year sales by 80% maximum Group: A1
  5. 5. New elements : brochures and flyersRenew positioning of the product − Highlight the trendy natural aspect of the product − Accentuate competitive price − Underline strengths of the product Distribution target Brochures Flyers − 6,000 for dealers − 1 million or 200 per − 2,000 on fairs dealer Group: A1
  6. 6. Fairs : the easy way to be everywhere in FranceParticipate in fairs means − Emphasizing the new positioning − Distributing new brochures − Developing your network Marseille : Biggest fair with high-level pool Paris: equipment International event Group: A1
  7. 7. Improve relationships with dealers :Step 1 – New advantagesThe best dealers win an attractive weekend− For the three best sellers− For two people− All-included Group: A1
  8. 8. Improve relationships with dealers :Step 2 – Invite dealers to fairsCasual context : informal setting, friendlySense of intimacy : openness, loyalty and franknessOpportunity to emphasize new products or important information Group: A1
  9. 9. Improve relationships with dealers :Step 3 – Provide a prepared sales argumentary Creation of a Continuous sales training argumentary through Zodiac adapted to new local sales force positioning Group: A1
  10. 10. Bundle packs : the easy way to sell morePack 1 : Installation − Filter system, catridges and chlorine for one season − Price : €433.50 or 13% offPack 2 : Whole season − Catridge and chlorine for one season − Price : €159.99 or 20% off Group: A1
  11. 11. Website : use the Internet tool properlyFor greater consistency− Combine both websites: Zodiac website and Nature 2 website − Easy access to information − Complete information − Reducing of maintenance costs− Synchronize the information : especially the price Group: A1
  12. 12. SMS alert : modern way of communication servinga customers needRemind the customer to buy a new cartridge :− 1st SMS : 4 months after purchase− 2nd SMS : 6 months after purchase Underlying objective Increase sales and consumer awareness Group: A1
  13. 13. Budget for 2013-2014 Action Price o Pool fairs €20,830 o Brochures €14,500 o Fairs invitations €12,400 o Website €6,000 o Top dealers weekends €4,260 o Knowledge of Nature 2 €1,000 TOTAL €59,350Actions that were not estimated:The bundle pack and the SMS Service Alert Group: A1
  14. 14. Flyers and SMS service Marseille Paris pool Weekends brochures alert pool fair fair (2013)Dec. Estimate, concept, Adapt current2012 create & print software Choose staff,Jan. Have a technician prepare logistics & Send sales pitch to2013 implement software dealers by email food Send out invitationsFeb. Be ready to distribute to dealers Send informationalMar. The event flyers about this competition Choose staff,Oct. prepare logistics & food Send out invitationsNov. to dealersDec. The event Group: A1
  15. 15. Main goals− Reposition Nature 2 Fusion : − Brochures and flyers − Fairs and continuous training− Develop dealers loyalty : − 800 active dealers − Increase sales by 80% Group: A1
  16. 16. G Arou ABDO Jacquelinep 1 BOUGET Adélaïde BACCON Tatiana CASSERLY Avril BAUDIN Perrine HUMBERT Laurence

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