Nos projets - Projets 1A - Abercrombie - Présentation

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Nos projets - Projets 1A - Abercrombie - Présentation

  1. 1. Adrien de MARNIX Clément CURTIL Marie KANIUSMichael BRETHESArnaud BUCAILLE Abercrombie & The Casual Luxury » « Fitch
  2. 2. History 2011 : Paris 2008-2009: Milan and Tokyo 1996: Stock Exchange 1928: Ezra Fitch retired 1913: A&F became the first store in New York 1904: The name changed1892: Abercrombie was founded
  3. 3. The ANF’s turnoverevolution4000 Crisis3500300025002000 Turnover15001000500 0 1998 2000 2002 2004 2006 2007 2008
  4. 4. Stock performance
  5. 5. The products The 3 main products- Sweats A&F- T-shirts A&F- Polo A&F Development : since 2007 in Europe Innovations : Hollister, the perfume Patents : Name, logo and all the legislation.
  6. 6. Markets 3.5 1.51 2.92 14.04
  7. 7. SWOTSTRENGTHS OPPORTUNITIESWEAKNESSES THREATS
  8. 8. Business strategy
  9. 9. Sources http://en.wikipedia.org/wiki/Abercrombie_&_Fit ch#History http://www.abercrombie.com/webapp/wcs/stores /servlet/home_11203_10901_-1 http://finance.yahoo.com/q?s=ANF

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