I chose Google+ because it is a relatively new platform, and it is probably one that I am most familiar with. After doing some preliminary research, I found that Google had gone to considerable lengths to be transparent about how they use user’s information. As Google explains, “we want you to be clear how we’re using information and the ways in which you can protect your privacy” (Google 2013). This company-wide policy however, seems to have been efectively “killed” by the company’s adoption of Google+(Hollister 2013), as it was felt the intended privacy settings would compromise people’s willingness to share information, which is the opposite of what Google wanted. This, in the light of France’s claim that Google had not respected the data privacy of its citizens (Rushe 2013), and Google’s planned introduction of using Google+ members faces and names to endorse products (Winkler 2013), made me realise that there is a considerable developments happening with respect to Google’s online advertising, and Google+ was at the forefront of this. I want to get a better insight into what is occurring in this situation. I also hope to use Google+ in my future career to create better social networks, so I would like to know more about this service.
I chose Powerpoint because I wanted to retain control of my content and I am also familiar with this software. It is also reliable, and versatile, as it can be readily adapted to being either embedded in a website, or made into a presentation. I also chose to use a series of simple slides with economical text, and a central image for each one, which forms a focal point for the message of each slide. I prefer these to help tell the story rather than relying on words alone to retain the audience’s attention, making it more appealing to a general audience. The main colours I have chosen for the policy primer are ones that mirror the red, black, white, green, and blue of Google+’s colours scheme. This choice of colours is meant to reflect the theme and give continuity to the work. I have also a limited number of fonts, mostly New Gothic, and large fonts which are easy to read, generally around 30 to 40pt, if possible. I also included a number of transitional slides, as I believe these give a sense of consistency and structure.
I believe my policy primer will be effective, because it is comprehensive and easy to understand. It is broken into easy to understand simple slides, and I have avoided large blocks of text. I have also aimed to make the images to draw the viewer’s attention to the slides. In my overall design I have gone for less is more, in order to make the primer easier to understand.