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MEDITERRANEAN TRADE
BY MANUELE PERETTI
WSC 5.05 Intro to Wine Business
INTRODUCTION
Wine has evolved as part of Mediterranean
life, culture and diet. The importance of wine
to the Ancients can ...
INTRO CONTINUED
 Wine was a magical beverage, associated
with gods and religious occasions.
 Wine and vines were desirab...
SPREAD OF WINE INDUSTRY WITH SPREAD OF
THE CIVILISATION
 The earliest evidence of winemaking
originates from the shores o...
HARVESTING AND PRESSING WINE IN ANCIENT EGYPT
(Tomb of Nakht of Thebes)
SPREAD OF WINE INDUSTRY WITH SPREAD OF
THE CIVILISATION
 From the Nile Delta, ships and caravans took
wine to other tradi...
…. they took it with them!
SPREAD OF VITICULTURE FOLLOWING
COLONISATION
Evolution of Viticulture
Middle East Egyptians Greeks
Roman
Empire
SPREAD OF VITICULTURE FOLLOWING
COLONISATION
 Egyptians took viticulture to a different level
deliberately and meticulous...
Romans introduced wine growing all over the
conquered Mediterranean and European
lands.
SPREAD OF VITICULTURE FOLLOWING
COLONISATION
By the end of the roman Empire in 476AD the
Wachau, Mosel, Rheingau, Pfalz, B...
REVIEW OF THE CURRENT INDUSTRY
France
17%
Italy
12%
Spain
5%
Germany
11%
Portugal
3%
Romania
1%
Greece
2%
Hungary
1%
Rest ...
REVIEW OF THE CURRENT INDUSTRY
France
19%
Italy
18%
Spain
14%
Germany
4%
Portugal
3%
Romania
2%
Greece
1%
Hungary
1%
Rest ...
REVIEW OF THE CURRENT INDUSTRY
France
15%
Italy
21%
Spain
20%
Germany
4%
Portugal
3%
Romania
1%
Greece
0%
Hungary
1%
Rest ...
OUT OF CURIOSITY………
Current Wine Production in Historical Countries (million litres) and NZ
Turkey Israel Georgia Armenia ...
INFLUENCES OF THE MEDITERRANEAN WINE
INDUSTRY ON THE REST OF THE WORLD
 European explorers brought their wine - and
their...
INFLUENCES OF THE MEDITERRANEAN WINE
INDUSTRY ON THE REST OF THE WORLD
Settlers explored new lands and planted vineyards a...
INFLUENCES OF THE MEDITERRANEAN WINE
INDUSTRY ON THE REST OF THE WORLD
 All the major wines are produced with
Mediterrane...
CHALLENGES FOR THE FUTURE
 The economic crisis
has been the biggest
challenge for the
Mediterranean Wine
Industry in the ...
CHALLENGES FOR THE FUTURE
 Wine consumption is decreasing due to
public awareness campaigns about
alcoholism and new gene...
REFERENCES:
Dominè, Andrè. (2000). Wine. Cologne: Könemann.
Foulkes, Christopher. (Ed.). (1994). Larousse Encyclopedia of ...
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Manuele peretti mediterranean trade

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Manuele peretti mediterranean trade

  1. 1. MEDITERRANEAN TRADE BY MANUELE PERETTI WSC 5.05 Intro to Wine Business
  2. 2. INTRODUCTION Wine has evolved as part of Mediterranean life, culture and diet. The importance of wine to the Ancients can be seen in many places. Vine cuttings in silver sleeves were sometimes buried with the dead, probably in the hope that vineyards could be planted in the afterlife.
  3. 3. INTRO CONTINUED  Wine was a magical beverage, associated with gods and religious occasions.  Wine and vines were desirable commodities for trade by many early Western civilizations.  All of this made wine special for religious, social, and commercial reasons.
  4. 4. SPREAD OF WINE INDUSTRY WITH SPREAD OF THE CIVILISATION  The earliest evidence of winemaking originates from the shores of the Eastern Mediterranean to present day Iran.  Winemaking began to flourish under the Pharaohs of ancient Egypt.
  5. 5. HARVESTING AND PRESSING WINE IN ANCIENT EGYPT (Tomb of Nakht of Thebes)
  6. 6. SPREAD OF WINE INDUSTRY WITH SPREAD OF THE CIVILISATION  From the Nile Delta, ships and caravans took wine to other trading centres of the Mediterranean.  Ancient Greeks made wine an important part of their social life.  Wine became an important trade commodity for the Romans and as the Roman Empire expanded………
  7. 7. …. they took it with them!
  8. 8. SPREAD OF VITICULTURE FOLLOWING COLONISATION Evolution of Viticulture Middle East Egyptians Greeks Roman Empire
  9. 9. SPREAD OF VITICULTURE FOLLOWING COLONISATION  Egyptians took viticulture to a different level deliberately and meticulously expanding their knowledge.  Greeks improved it by classifying different varieties and planting new vines in conquered territories.  With the expansion of the Roman empire, new vines were planted in new territories.
  10. 10. Romans introduced wine growing all over the conquered Mediterranean and European lands.
  11. 11. SPREAD OF VITICULTURE FOLLOWING COLONISATION By the end of the roman Empire in 476AD the Wachau, Mosel, Rheingau, Pfalz, Burgundy, Bordeaux, Rhone Valley and La Rioja regions had become centres of the European wine industry, as they are today.
  12. 12. REVIEW OF THE CURRENT INDUSTRY France 17% Italy 12% Spain 5% Germany 11% Portugal 3% Romania 1% Greece 2% Hungary 1% Rest of the World 48% Wine Consumption in 2012 Wine consumption in 2012: biggest Mediterranean Wine Producers vs Rest of the World
  13. 13. REVIEW OF THE CURRENT INDUSTRY France 19% Italy 18% Spain 14% Germany 4% Portugal 3% Romania 2% Greece 1% Hungary 1% Rest of the World 38% World Wine Production 2012 Wine’s World Production in 2012: biggest Mediterranean Wine Producers vs Rest of the World
  14. 14. REVIEW OF THE CURRENT INDUSTRY France 15% Italy 21% Spain 20% Germany 4% Portugal 3% Romania 1% Greece 0% Hungary 1% Rest of the world 35% Wine Export in 2012 Wine’s World Exports in 2012: biggest Mediterranean Wine Producers vs Rest of the World
  15. 15. OUT OF CURIOSITY……… Current Wine Production in Historical Countries (million litres) and NZ Turkey Israel Georgia Armenia Lebanon Egypt Syria Iran Vs NZ 120 27 11.5 6.1 5.4 5 0.8 0 194 And here the 2012 total wine production for the countries that gifted us with the magic of winemaking.
  16. 16. INFLUENCES OF THE MEDITERRANEAN WINE INDUSTRY ON THE REST OF THE WORLD  European explorers brought their wine - and their vines - with them to the new world.  In the mid 16th century in South America.  California during the 19th century.  In the same century, vineyards were established in South Africa, Australia and than New Zealand.
  17. 17. INFLUENCES OF THE MEDITERRANEAN WINE INDUSTRY ON THE REST OF THE WORLD Settlers explored new lands and planted vineyards all over the world.
  18. 18. INFLUENCES OF THE MEDITERRANEAN WINE INDUSTRY ON THE REST OF THE WORLD  All the major wines are produced with Mediterranean Vitis Vinifera varieties.  Mediterranean Wines are the most produced and exported  Until few decades ago, Mediterranean Wines were the benchmark for all the producers around the world.
  19. 19. CHALLENGES FOR THE FUTURE  The economic crisis has been the biggest challenge for the Mediterranean Wine Industry in the last few years.
  20. 20. CHALLENGES FOR THE FUTURE  Wine consumption is decreasing due to public awareness campaigns about alcoholism and new generations shifting to beer and other alcoholic beverages.  Wine appellation in many Mediterranean countries could be too restrictive for a possible future climate change.
  21. 21. REFERENCES: Dominè, Andrè. (2000). Wine. Cologne: Könemann. Foulkes, Christopher. (Ed.). (1994). Larousse Encyclopedia of Wine. Paris: Larousse. Johnson, Hugh. (1989). The Story of Wine. London: Mitchell Beazley International. Australian and New Zealand wine industry directory online article on World Comparisons in the Wine Industry, retrieved on 30 July 2013: http://www.winebiz.com.au/statistics/world.asp International Organisation of Vine and Wine, 2012 Statistical report on global vitiviniculture, retrieved on 30 July 2013: http://www.oiv.int/oiv/cms/index?rubricId=44538631-7ad2-49cb-9710-ad5b957296c7 Estreicher, S.K. (n.d.). Wine the past 7400 years, retrieved on 30 July 2013: http://www1.mpi-halle.mpg.de/~md_simul/data/special-data/wine-history.pdf JONES, G.V., WHITE, M.A., COOPER,O.R., STORCHMANN,K. (2003). CLIMATE CHANGE AND GLOBAL WINE QUALITY, retrieved from: http://www.recursosdeenologia.com/docs/2005/2005_climate_change_and_global_wine_quality.pdf Wine Producing regions. (n.d.). In Wikipedia. Retrieved on 11 August 2013: http://en.wikipedia.org/wiki/List_of_wine-producing_regions USDA Foreign Agricultural Service. (2013). CY 2012 EU-27 Wine annual report and statistics. Bettini, O. : http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Wine%20Annual_Rome_EU-27_2-22-2013.pdf An American in Rome. Retrieved 13 August 2013: http://anamericaninrome.com/wp/category/italian-wine/ Wine Regions. Laithwaiteswine. Retrieved on 13 August 2013 http://www.laithwaiteswine.hk/about_wine/AboutWineRegions.aspx#.UgoDiJLI3jg History of Wine: Celebrating in moderation. Wine Moderation-Art de vivre. Retrieved on 12 August 2013: http://www.wineinmoderation.eu/en/wine-a-culture-of-moderation/history-of-wine http://shortyshandmade.blogspot.co.nz/2011/10/boredom.html

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