On demand tv evolves


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Channel 4, ITV, Arquiva, Talk Talk and BT are all on board for what its stakeholders and the press are calling the evolution of internet TV. How can digital designers attempt to capitalise on this new venture? And how will it change the market place? Read more on our digital design industry blog

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On demand tv evolves

  1. 1. On Demand TV Evolves: Digital Design jobs set to skyrocket Project Canvas, a partnership formed by some of the biggest names in broadcasting and digital, has just received its backing from the BBC trust. The scope for digital content development and interactive services could be huge. Major Players, the UK’s leading creative recruiter, is already planning for a massive surge in demand for digital design talent. What is it and what can it do? Grad Hadfield, director for strategic projects at digital consultancy, Cogapp has previously said “Channel 4, ITV, Arquiva, Talk Talk and BT are all on board for what its stakeholders and the press are calling the evolution of internet TV. The scheme will introduce a set top box branded as ‘You View’, which will enable viewers to fully engage with their TV sets and the internet simultaneously. Viewers will also be able to bounce back and forth from live feeds, archives and comment via fully integrated social networking sites at the same time.” Digital content creation with a new edge What is perhaps more interesting though is that Canvas has the potential to open up the market entirely in a commercial sense, so it’s likely that companies are already starting to develop new devices in order to cash in quickly, ready for the 2011 launch. Shannon Lee, Major Players recruiter for digital design jobs believes that it may already be happening “We are currently working on some roles in this area and I think this will increase as we approach the launch in 2011.” Digital designers cash in But it’s not just commercial organisations that could benefit from this. Shannon goes on to explain that “Companies thinking ahead will be looking to put together teams in order to specialise in this area, as most do already with other forms of digital media. I think there will be some small agencies who will build one off devices which will be good for freelance jobs but I can also see there will be a demand for permanent talent as broadcasters, advertisers and even brands will need people to maintain and improve what they create.” In order to excel within this new emerging sphere of digital design jobs, Shannon suggests expanding on your flash and HTML skills in order to stay ahead of the game. “Stay up to date with the latest technologies and design with all media in mind, thinking about how it can work effectively and cohesively together.” To find the latest digital design jobs, or to find the industry’s leading talent, visit www.majorplayers.co.uk.
  2. 2. * Calculated by comparing average yearly permanent salaries against average freelance day rate multiplied against the number of days in a year minus 20 days holiday, bank holidays and weekends ABOUT Major Players Headquartered in Covent Garden, London, Major Players’ team of more than 80 consultants provides freelance and permanent personnel. The firm recruits for various advertising jobs, marketing, design, PR & media, events, interactive media, creative, design, digital production jobs UK. CONTACT Major Players: +44(0)207 836 4041 Mike Iannella: mike.iannella@majorplayers.co.uk Charley Caines: charley.caines@majorplayers.co.uk