Traditional agencies wage war in
order to scoop the best talent for
Off-line agencies join the digital bandwagon
Information collated from the Major Players database shows that since
January 2010 there has been a large increase in digital producer job briefs,
60% of which have been sourced from traditional integrated agencies.
This is good news for freelance project managers as there is an apparent
shortage of quality permanent digital project managers within the sector. This
encourages companies to employ freelancers in order to fill short term skills
gaps or as a ‘try before you buy’ method. This correlates with our research
which indicates that only one in five project managers on our database have a
strong digital skill set.
So, what does this mean for digital jobs?
As a project manager looking to excel within the digital sphere, now is the
time to up your game and invest in your digital skill set. There are lots of ways
to break-in, be it participating in independent projects, signing up to training
courses, shadowing those already established within the industry or simply
brushing up on your understanding of digital media and keeping up to date
with new trends and technologies. In short, maximise your potential as a
Who will win the race?
According to Rosie Watherston, recruiter for digital client services jobs at
Major Players “Large traditional agencies are already recruiting digital talent in
order to build and establish their own digital teams in-house - they want to
mature as a business and optimise their reach within the market.”
However, this is not to say that the race has already been won by the ‘bigger
boys’. These global organisations have spent the best part of the last 30 to 40
years establishing themselves within the traditional formats of print and TV,
but will they be able to harness digital as effectively? At first glance the
smaller agencies are already ahead of the game in this arena, but simply can’t
match the attractive packages offered by the larger, traditional agencies.
Could this emerging trend potentially lead to the consolidation of digital and
traditional houses in an attempt to create an integrated package? With
traditional agencies keen to improve on what they are already offering and
smaller, specialist agencies already leading the way, the race to acquire the
best in <a href="http://www.majorplayers.co.uk">digital production talent</a>
has already begun.
ABOUT AUTHOR (RESOURCE box)
Headquartered in Covent Garden, London, Major Players’ team of more than 80 consultants
provides freelance and permanent personnel. The firm recruits for various advertising jobs,
marketing, design, PR & media, events, interactive media, creative, design, digital production
MajorPlayers: +44(0)207 836 4041
Mike Iannella: email@example.com
Charley Caines: firstname.lastname@example.org