What makes an organisation stand out?
Ranstad's latest world of work report offers a detailed insight into the
current jobs market across the vast number of sectors Randstad
specialises in. Joel Natfal, Major Players Head of Recruitment
for Research Insight & Analysis jobs gives a brief overview of what
makes an organisation stand out.
Alternatively, if you want to read the full report you can get your hands
on it by requesting a copy here. Or if you're looking to find your next
star employee then get in touch with one of our many specialist
consultants or submit a brief.
Talent attraction and employer branding
Employer brands have undoubtedly suffered significantly during the
past 18 months. There have been many cases of poor financial
performance. Organisations have embarked on extensive redundancy
programmes, and have restructured significantly.
They’ve had to be reactive, which has diminished brand equity and has
left little space to focus on developing a positive profile. Some sizeable
and respected organisations have gone to the wall or have required
state intervention to survive.
Under these stressful conditions, reputation management has taken on
a new importance in recruitment terms. That’s particularly true
because social media now offer people an open forum for the
expression of discontent. There may be an uncomfortable reality
behind the image, which demotivates permanent staff, temporary
workers and contractors, and actively deters potential future recruits
from engaging with the organisation. In March, nearly half of all people
polled stated that the way in which they talked to others about their
workplace (both online and off) was prevailingly negative.
Retaining each valued individual
In response to this trend, a large number of organisations are now
monitoring online conversations to assess how they’re perceived. The
positive aspect to this is that online discussion offers valuable feedback,
and it presents opportunities to engage with the public to re-shape
The process has to start from within. The imperative for brands is to
meet current people’s needs. This will promote retention (as far as
market conditions allow). People whose needs are met will provide the
personal testimony which will help to rebuild the brand.
Whilst improving an organisation’s profile in social media clearly
doesn’t represent the only channel for restoring reputation, the survey
highlights it as an important consideration. The steps which
organisations are now beginning to take are bearing fruit.
About Major Players
Headquartered in Covent Garden, London, Major Players’ team of more
than 80 consultants provides freelance and permanent personnel. The
firm recruits for various advertising jobs, marketing, design, digital
media, events, interactive media, creative, design, PR jobs in UK.for
more information visit http://www.majorplayers.co.uk/
MajorPlayers: +44(0)207 836 4041
Mike Iannella: firstname.lastname@example.org
Charley Caines: email@example.com