Market jungle

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A small presentation outlining the field of Design Management

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  • Market jungle

    1. 1. MARKET JUNGLE SURVIVAL OF THE FITTEST
    2. 2. MARKET JUNGLE SURVIVAL OF THE FITTEST
    3. 3. MARKET JUNGLE SURVIVAL OF THE FITTEST 1. IT’S A CRAZY WORLD OUT THERE!
    4. 4. MARKET JUNGLE SURVIVAL OF THE FITTEST 1. IT’S A CRAZY WORLD OUT THERE! 2. LOGO EVOLUTION
    5. 5. MARKET JUNGLE SURVIVAL OF THE FITTEST 1. IT’S A CRAZY WORLD OUT THERE! 2. LOGO EVOLUTION 3. GLOBALIZED REALITY WHAT DOES IT TAKE TO SURVIVE?
    6. 6. MARKET JUNGLE SURVIVAL OF THE FITTEST 1. IT’S A CRAZY WORLD OUT THERE! 2. LOGO EVOLUTION 3. GLOBALIZED REALITY WHAT DOES IT TAKE TO SURVIVE? 4. WHY DESIGN MANAGEMENT?
    7. 7. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE
    8. 8. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT????
    9. 9. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT???? WHICH????
    10. 10. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT???? WHICH???? WHERE????
    11. 11. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT???? WHICH???? HOW???? WHERE????
    12. 12. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE WHAT???? WHICH???? HOW???? WHEN???? WHERE????
    13. 13. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE
    14. 14. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE Product overload
    15. 15. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE Product overload Too many choices
    16. 16. MARKET JUNGLE SURVIVAL OF THE FITTEST IT’S A CRAZY WORLD OUT THERE Product overload Too many choices OVERWHELMING!
    17. 17. MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN
    18. 18. MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo?
    19. 19. MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity
    20. 20. MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
    21. 21. MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
    22. 22. MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
    23. 23. MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
    24. 24. MARKET JUNGLE SURVIVAL OF THE FITTEST LOGO DESIGN What is a logo? Corporate identity Evolve and keep up!
    25. 25. MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY
    26. 26. MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Big enterprises
    27. 27. MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Big enterprises Smaller businesses
    28. 28. MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Big enterprises Smaller businesses Develop or vanish!
    29. 29. MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY
    30. 30. MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Develop or vanish!
    31. 31. MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Develop or vanish! Existing target market / variation of product ingredients
    32. 32. MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY
    33. 33. MARKET JUNGLE SURVIVAL OF THE FITTEST GLOBALIZED REALITY Existing target market / variation of product appearance
    34. 34. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT?
    35. 35. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Adding value
    36. 36. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT?
    37. 37. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Differentiator
    38. 38. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Differentiator
    39. 39. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Differentiator
    40. 40. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Differentiator
    41. 41. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT?
    42. 42. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Strategy coordinator
    43. 43. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Strategy coordinator
    44. 44. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Strategy coordinator
    45. 45. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT?
    46. 46. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Transformer
    47. 47. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Transformer
    48. 48. MARKET JUNGLE SURVIVAL OF THE FITTEST WHY DESIGN MANAGEMENT? Transformer
    49. 49. “It would be absolutely amazing to stop fearing risks and to adopt an innovative attitude. Creativity is the key to conquer any market and sooner or later everyone will have to value it. The longer they take, the greater the loss of money and opportunities they will have.”
    50. 50. “It would be absolutely amazing to stop fearing risks and to adopt an innovative attitude. Creativity is the key to conquer any market and sooner or later everyone will have to value it. The longer they take, the greater the loss of money and opportunities they will have.” Juan Rodriguez, Creative Director of advertising agency Badillo Saatchi & Saatchi
    51. 51. Thank you

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