What makes an Iconic Brand? by Majid Pandit


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An attempt to have a look and recall a few brands that make their mark.

Majid Pandit

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What makes an Iconic Brand? by Majid Pandit

  1. 1. BRANDS What makes an Iconic Brand? by Majid Pandit [email_address]
  2. 2. Distinguishing factor <ul><li>Brands are an accepted part of our daily lives </li></ul><ul><li>But some brands seem to transcend their product or service categories to become part of the popular culture </li></ul><ul><li>What distinguishes these iconic brands from the rest of the pack, and what can we learn from them? </li></ul>
  3. 3. <ul><li>Brands are everywhere </li></ul><ul><li>Familiar part of daily life for most people </li></ul><ul><li>But a few brands have set themselves apart. These brands have come to represent something more than a product or service. They are embedded in our culture and our consciousness </li></ul><ul><li>They are icons </li></ul>Overview
  4. 4. Overview <ul><li>Every brand dreams to be iconic but iconic status, which has traditionally been built over decades, is enjoyed by relatively few brands. </li></ul><ul><li>There is a lot to learn from these brand icons </li></ul>
  5. 5. Traits <ul><li>An Iconic Brand </li></ul>
  6. 6. Heritage <ul><li>They've been around for a long time and stuck to their vision mission and core values </li></ul><ul><li>Rooted in Culture </li></ul>
  7. 7. Consistency <ul><li>Although their identities may have been through many iterations they have evolved rather than changed dramatically </li></ul>
  8. 8. Relevance <ul><li>You Know Them When You See Them </li></ul><ul><li>Iconic brands are instantly recognizable </li></ul><ul><li>They've managed to keep in tune with the markets they operate in, to stay fresh and relevant </li></ul>
  9. 9. Leadership <ul><li>Whilst not necessarily the biggest in the field they are the most respected </li></ul><ul><li>Recognised by customers and non-customers as best in class, respected by captains of industry, business media and politicians as leaders </li></ul><ul><li>These are the companies that set the standards and journalists go to for specialist comments, and the investment community watches closely. They are innovative in every sense </li></ul>
  10. 10. What makes a brand iconic?
  11. 11. Brand Recall
  12. 12. Easy availability
  13. 13. Brand Positioning
  14. 14. Tuning up according to market requirements
  15. 15. Superior consumer Value
  16. 16. <ul><li>A few iconic brands </li></ul>
  17. 17. <ul><li>Bisleri </li></ul><ul><li>Mineral water </li></ul>
  18. 18. <ul><li>Maggi </li></ul><ul><li>Noodles </li></ul>
  19. 19. <ul><li>Xerox </li></ul><ul><li>Photocopy </li></ul>
  20. 20. <ul><li>Google </li></ul><ul><li>Web Search </li></ul>
  21. 21. <ul><li>Vaseline </li></ul><ul><li>Petroleum Jelly </li></ul>
  22. 22. <ul><li>Share your thoughts! </li></ul><ul><li>Thank You! </li></ul><ul><li>http://majidpandit.blogspot.com </li></ul>