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Slides Ferramentas e estratégias para alavancar negócios Online

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Workshop Marketing Digital I - Sábado CRU Summer Camp

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Slides Ferramentas e estratégias para alavancar negócios Online

  1. 1. Ferramentas e estratégias para alavancar negócios Online Como conseguir que o seu projeto online tenha sucesso utilizando ferramentas web(gratuitas) com estratégias de Marketing Digital.
  2. 2. Do que vou falar... • Ferramentas Google • Integrações de ferramentas web • Automatização de processos entre ferramentas web • Ferramentas web gratuitas para gestão de tempo • Ferramentas web gratuitas de CRM • Estratégias web para captação de potenciais clientes • Métodos de pagamento online
  3. 3. Ferramentas Google
  4. 4. Conta Google Drive
  5. 5. Acesso ao Google Docs
  6. 6. Yandex Disk
  7. 7. Yandex Disk
  8. 8. Yandex Disk
  9. 9. Google Analytics
  10. 10. Yandex Metrica
  11. 11. Google Sites
  12. 12. Google Keyword Planner
  13. 13. Google Web Fonts
  14. 14. Google Keep
  15. 15. Google Calendar
  16. 16. Google Calendar
  17. 17. 201 5
  18. 18. http://www.simplybusiness.co.uk/microsites/google-my-business-guide/
  19. 19. Integrações de ferramentas web
  20. 20. Automatização de processos entre ferramentas web
  21. 21. Ferramentas web gratuitas para gestão de tempo
  22. 22. Análise SWOT
  23. 23. Ferramentas web gratuitas de CRM
  24. 24. Estratégias web para captação de potenciais clientes
  25. 25. Website • Tem domínio próprio? • Tem alojamento pago? • Tem email profissional? • O site está completo/pronto? • É atualizado? • Tem formulários de emails? • É rápido, eficaz e dá respostas ao visitante? • ... Etc.
  26. 26. Custos iniciais com website • Domínio .PT = 15€/ano • Alojamento pago = 25€/ano • Emails profissionais = Incluído • Conteúdos = trabalho pessoal • Planeamento/estratégia = trabalho pessoal • Formulários de Emails = gratuito • Templates Responsive = gratuito • TOTAL investimento = 40€ p/ano
  27. 27. Registo em Redes Sociais https://namechk.com/
  28. 28. Aumentar tráfego = mais potenciais clientes • Escrever conteúdos que os visitantes procuram. • Optimizar esses mesmos conteúdos, para os visitantes e sem esquecer o Google. • Ligar os artigos do site e também as páginas entre elas. • Pesquisar quais as keywords que os visitantes utilizam para procurar o que necessitam. • Implementar essas keywords por cada uma das páginas do site. • Implementar formulários para que os visitantes deixem o nome e email. • ...etc. • Partilhar novas páginas em várias redes sociais em que esteja presente. • Converter artigos do site em ficheiros .Pdf (printfriendly.com) • Colocar esses ficheiros .PDF em sites web 2.0. (Slideshare, Issu, etc) • Faça vídeos e coloque no seu canal do Youtube, Vimeo e outros. • Coloque os seus vídeos(embed) nos artigos/páginas do seu site. • Participe em grupos do Facebook, Linkedin, etc. E deixe SEMPRE o link do seu site. • ...etc.
  29. 29. Métodos de pagamento online
  30. 30. Lojas online • https://www.braintree payments.com/ • https://www.paypal.co m/pt/ • http://www.authorize. net/ • https://www.2checkou t.com/ • https://www.2checkou t.com/ • https://squareup.com/ global/en/register • https://gumroad.com/ Pagamentos por Ref.Multibanco • https://www.ifthensoft ware.com/ProdutoX.a spx?ProdID=5
  31. 31. miguel.brandao@maiswebmarketing.com www.fb.com/miguelbrandaojesus OBRIGADO

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