Central Washington University COM 226 presentation


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I gave a presentation on social media and using it in journalism to the Reporting in Converging Media class at Central Washington University. I shared numerous examples from media outlets nationwide as well as a few of my own examples.

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Central Washington University COM 226 presentation

  1. 1. Get social Mai Hoang Central Washington University Jan. 17, 2013
  2. 2. First things first• Live tweet my presentation with the hashtag #COM226. Live tweet photos too!• Make them good, we will all be looking at them later. (Really, just do the best you can. The point is to learn from the experience).
  3. 3. My social media world in college...
  4. 4. I was in college from 2000 to 2004.My cell phone was this.... Facebook? Nope. That was only available for students at Harvard and Ivy League schools.
  5. 5. I listened to free music (illegally). FTP was my Dropbox.
  6. 6. My idea of sharing photos... were getting doubles at Target (I was 21 in this photo.) (I was 21 in this photo.)
  7. 7. Today...
  8. 8. Your phone...
  9. 9. You got Facebook.... ...but you have plenty of other choices. Source: Survata with research by Gary Tan http://blog.garrytan.com
  10. 10. As for music....Source: Seattletimes.com poll
  11. 11. ...internet streaming is king.
  12. 12. And as for photos.. Enough said.
  13. 13. So what does all this this have to do with journalism?
  14. 14. Social media can...Help you be a better reporter. Help you tell a story. Help you further your career.
  15. 15. FacebookPhoto credit: Flickr.com/photos/ideaconstructor 2004 Today
  16. 16. “Mark (Zukerberg) has the most long-term perspective I’ve ever see. This guy is uber uber uber on the long-term view.”-David Kilpatrick, author of “The Facebook Effect: The Inside Story of the Company That is Connecting the World”
  17. 17. Twitter
  18. 18. “... We came across the word ‘twitter’ and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds.’ And that was exactly what the product was. The whole bird thing: bird chirps sound meaningless to us, but meaning is applied by other birds. The same is true of Twitter: a lot of messages can be seen as completely useless and meaning less, but it’s entirely dependent on the recipient.” - Jack Dorsey, Twitter co-founder in an interview with the Los Angeles Times, Feb. 2009
  19. 19. New kids on the block? “Perhaps the most heartening observation from the Snapchat/Instagram phenomenon is that new social behaviors can and will happen. For a time the door may have seemed closed. Yet Flickr sprung out of nowhere in2002 when nobody else believed in consumer web. Ten years later, it might be deja vu all over again. - Posterous co-founder Garry Tan, on the social media use of the younger generation.
  20. 20. Tumblr
  21. 21. Pinterest
  22. 22. Instagram
  23. 23. Snapchat
  24. 24. Comebacks?myspace: entertainment platform flickr: free PR from instagram issues
  25. 25. Ground rules in social media...• Listen• Engage• Curate• Adapt
  26. 26. Some final thoughts• You are only still one person online.• True privacy cannot be achieved online• It’s OK to take a break.• It’s not about you.• Social media is, and will always be, a moving target.• Social media is open ended. Experiment until something sticks. If something doesn’t work, drop it. (Well, unless you have to do it for class. )
  27. 27. Get the links for the presentation by going here: http://bit.ly/COM226links
  28. 28. Questions?
  29. 29. Mai Hoang 509.759.7851Twitter: @maiphoangmaisurvey@gmail.commaisurvey@gmail.commaisurvey@gmail.commaisurvey@gmail.com
  30. 30. Curate!