What is Marketing?Marketing is the process of developing and communicating value toprospects and customers. Think about every step you take to sell, serviceand manage your customers.
Advantages of Traditional Marketing• Reduced Cost • Easy refining of Strategy• Measurable • Long Term Exposure• Brand Engagement • Product Information• Demographic Targeting • Less Intrusive• Real Time Results • Holds Customer Attention
What is Online MarketingOnline or Internet marketing is also known as web marketing, onlinemarketing, webvertising, digital marketing or e-marketing. It refers to themarketing of products or services over the Internet.
Important stages in Online Marketing How your What is the What is the What is website is Click Bounce your goal found in Through Rate? success? web Rate (CTR)? search?Words that help How many How many What is your to locate your people or people or success ratewebsite easily visitors click visitors exit against your during web on your from the web business goals search website page itself
Who is ?An American multinational corporation which provides Internet-relatedproducts and services, including Internet search, cloud computing, softwareand advertising technologies.The company was founded by LarryPage and Sergey Brin while bothattended Stanford University. Together,Brin and Page own about 16 percent ofthe companys stake. Google was firstincorporated as a privately heldcompany on September 4, 1998, andits initial public offering followed onAugust 19, 2004.Google’s mission is to organize theworld’s information and make ituniversally accessible and useful.
Google Online Marketing ToolsGoogle has several online marketing tools which help to promote, advertise, setgoals, target customers of a business online. Webmaster Business Analytics Tools Profile Page AdWords Place Blogger Personal Google + AdSense Profile Page
What is Google Analytics?Google Analytics shows you how people found your site, how they explored it, andhow you can enhance their visitor experience.
What is Google AdWords?No matter what your budget or how little time you have, you can reach newcustomers and grow your business using Google’s online advertising program.
What is Google AdSense?Google AdSense is a free, simple way for website publishers of all sizes to earnmoney by displaying targeted Google ads on their websites. Know more aboutAdSense.How does it work?• Choose the type and placement of ad units to be displayed • Specify where you want ads to appear • Choose what types of ads can compete for those slots• Highest-paying ads display • Advertisers bid on your inventory in a real-time auction • Always show the highest-paying ad• Get paid • Google bills advertisers and ad networks • Get paid through our reliable payment options
What is Google Webmaster Tools?Google Webmaster Tools is a no-charge web service by Google for webmasters. Itallows webmasters to check indexing status, crawling errors, search status andphrases and to optimize visibility of their websites.
What is Google Place?A place to list your business to appear in the local searches. This is an extremelypowerful tool for local businesses as a large percentage of searches are based onlocal keywords.
Google+ Personal & Business ProfileUse of G+ for personal or business profile page to promote your service orbrand as well as business.
Google DriveGoogle Drive is a file storage and synchronization service by Google that wasreleased on April 24, 2012 Google Drive is now the home of Google Docs, a suite ofproductivity applications, that offer collaborative editing on documents,spreadsheets, presentations, and more. Rumors about Google Drive begancirculating as early as March 2006
Google FiberGoogle Fiber is a project to build an experimental broadband internet networkinfrastructure using fiber-optic communication in Kansas City, Kansas, and KansasCity, Missouri; the location was chosen following a competitive selection process.Over 1,100 communities applied to be the first recipient of the technology. On March30, 2011, Google announced that Kansas City, Kansas will be the first communitywhere the new network would be deployed.