CRM for Healthcare Presentation


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Why is this essential? It springs from the eternal truth that the more you know your patients, the better you can respond to their current needs and predict what their future needs may be as well. The Health Care sector is now opting for Customer Relationship Management (CRM) in its daily application. CRM Health Care consists of a wide array of software products that help healthcare organizations to maintain excellent relationships with their clients. CRM enables the health care industry to get essential customer information and use it as efficiently as possible. CRM thus enables the health care sector to improve patient health, increase patient loyalty and patient retention and add new services as well. The CRM Health Care Services include strategic planning, communication services, consulting services, CRM for physicians, Campaign management, Database construction, predictive segmentation, and communications strategies.

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  • Efficient Outreach: Improve community relations with targeted campaigns that promote new services and educational offerings, and maintain ties with financial donors. Effective Case Coordination: Use customized workflows that facilitate activities between provider organizations, helping to improve patient outcomes while increasing operational efficiency and reducing costs. Flexible Case Management: Proactively manage patients with chronic illnesses and send automated communications to share information and resources, and to advise them on ways to manage their conditions.Improved Patient Satisfaction: Clinicians can establish ongoing relationships with patients, focusing on informing them of new services and preventing illness. Other routine processes can also be streamlined to eliminate redundant steps and increase patient satisfaction.
  • Let’s start with Care Team Collaboration
  • Let’s start with Care Team Collaboration
  • Let’s start with Care Team Collaboration
  • Core pillars of Microsoft Dynamics CRM for enterprises.Three key pillars built upon a foundation of analytics and performance.
  • CRM for Healthcare Presentation

    1. 1. Business intelligent Solutions <br />Presenter: <br />Trushit Buch<br />Business development<br />AquaOrange Thailand<br /><br />
    2. 2. Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions<br />Integrated into a business productivity infrastructure<br />Built on a trusted & extensible platform<br />AquaOrangeVision & StrategyDemocratizing Business Intelligence<br />
    3. 3. Market Trends<br />Fierce Competition<br />Changing Environment<br />High Expectations of Customers<br />Customer has varieties of options<br />Excess of supply<br />“People buy when they are ready to buy”<br />
    4. 4. Healthcare Marketing is Changing<br />Hospitals are very competitive. <br />Hospitals are moving from mass advertising to targeted direct marketing.<br />Different offers, creative and techniques are used in direct mail to attract prospects to the facility.<br />Hospitals are developing “customer outreach” databases and are using traditional direct marketing techniques.<br />
    5. 5. Healthcare marketing isconsumer marketing<br />Patient acquisition:How do I get more patients coming to my facilities?<br />Patient retention:How do I get my patients continuing to use my facilities?<br />Patient “winback”:How do I bring back patients who haven’t using my facilities for some period of time?<br />New Movers:How do I attract prospective patients in my facility’s footprint?<br />
    6. 6. In addition to providing quality care, healthcare organizations continue to search for ways to increase patient satisfaction and assist patients in proactively managing their overall health. <br />This is one reason why healthcare organizations are looking at how to leverage customer relationship management (CRM) applications to help their patients better plan and manage their healthcare interactions, costs, and benefits.<br />Not only do patients want more visibility into their healthcare, but providers need better integration of their systems for administrative and patient interaction to coordinate patient care, services, and delivery.<br />
    7. 7. Patient Satisfaction is a Top Concern<br /><br />
    8. 8. Multiple System Nightmare<br />
    9. 9. Today's Reality for Most Organizations<br />DifficultTo Use<br />“Foreign” tools inhibit adoption and use<br />Functionality split across multiple tools<br />Fragmented<br />Rigid and unable to change with the business<br />Inflexible<br />Narrowly deployed without a complete view<br />Departmental<br />Too costly for broad deployment<br />Costly<br />
    10. 10. AquaCRM for Healthcare industry. <br />CRM: stands for Customer Relationship Management. <br />Process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. <br />The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. <br />How AquaOrange helps you … <br />
    11. 11. Healthcare Focus Areas<br />Efficient Outreach<br />Effective Case Coordination<br />Flexible Case Management<br />
    12. 12. Community Outreach <br />Community Health Education<br />Services Outreach/Promotion<br />Patient 360° View<br />Opportunity Management<br />Case Coordination<br />Patient Information Management (Health Assistance Hotline, Pre/Post Admission Communication)<br />Appointment Management<br />Facility Management<br />Provide (Doctors) Information<br />Knowledge Management<br />Referrals Management<br />Case Management<br />Service Management <br />Productivity and Online Help<br />Patient Information Management (Crystal Information)<br />Relationship Management <br />Patients, Physicians, Clinicians, Volunteers, Academic Institutions<br />Healthcare CRM Scenarios<br />
    13. 13. Healthcare Outreach Scenarios<br />Targeted group/ Campaign <br />Educate Patients, Develop & Improve Relationships<br />Educate Patients on Health and Wellness<br />Improve Patient, Physician and Community Relations<br />Promote Service Offerings<br />
    14. 14. Drive Fast and Effective Marketing<br />Campaign responsesare captured;performance is measuredfor evaluation<br />A new campaign is budgeted, approved,targeted, and executed to your target audience<br />
    15. 15. Case Coordination<br />Patient Information Management (Health Assistance Hotline, Pre/Post Admission Communication)<br />Appointment Management<br />Facility Management<br />Provide (Doctors) Information<br />Knowledge Management<br />Referrals Management<br />Healthcare CRM Scenarios<br />
    16. 16. Healthcare Case Coordination Scenarios<br />Referrals – Home Health, Long Term Care, Hospice<br />Coordinate Patient Activities Between Clinicians, Departments and Healthcare Organizations<br />Effective Communication among Health Care Team<br />Post Admission Instructions / Follow-Up<br />Pre Admission Information and Instructions<br />
    17. 17. Case Management<br />Service Management <br />Productivity and Online Help<br />Patient Information Management (Crystal Information)<br />Meet an individual's health needs through communication and available resources to promote quality cost-effective outcomes.<br />Healthcare CRM Scenarios<br />
    18. 18. Healthcare Case ManagementScenarios<br />Collaborate Information<br />Manage Chronically ill Patients to Improve Health & Well Being<br />Automate/Effective Communication<br />Priority Setting / Patient Safety<br />Proactive Patient Management<br />
    19. 19. Relationship Management <br />Patients, Physicians, Clinicians, Volunteers, Academic Institutions<br />Healthcare CRM Scenarios<br />
    20. 20. Comprehensive business intelligence<br />View key performance indicators (KPI), such as revenues per department<br />Spot and respond to trends quickly<br />Quickly Identify process improvement opportunities<br />
    21. 21. Increased Revenue<br /><ul><li> Improve Customer Retention
    22. 22. Attract New Customers
    23. 23. Up Sell – Cross Sell</li></ul>Decreased Costs<br /><ul><li> Automate Tasks
    24. 24. Improve Campaign Efficiency
    25. 25. Improve Forecast Accuracy and Timeliness</li></ul>Intangibles<br /><ul><li> Increase Customer Satisfaction
    26. 26. Improve Product and Pricing Models
    27. 27. Increase Knowledge Retention
    28. 28. Differentiate yourself in the Marketplace
    29. 29. Increase your Understanding of your Customers</li></ul>Benefits of using AquaCRM<br />
    30. 30. AquaCRM by AquaOrange<br />Mike Snyder – Principal<br />
    31. 31. AquaOrange Delivers AquaCRM That…<br /> Fits Your People<br /> The right user experience for every user role<br /> Fits Your Organization<br /> Configures quickly to meet your specific needs<br /> Fits Your Environment<br /> Deploys quickly and integrates existing assets<br />
    32. 32. AquaCRM<br />Flexibility<br />Usability<br />Manageability<br />“We need a solution that is easily managed by our already constrained IT resources.” <br />“We need a solution that helps make our jobs easier – not harder.” <br />“We need a solution that adapts to fit our organizations needs.” <br />Actionable Analytics<br />Performance and Scalability<br />
    33. 33. Helping you in a Down Economy<br />Empower employees to make smarter, faster, more relevant decisions<br />Access and gain insight from corporate data to make the right decisions.<br />Dashboards and Reports Pre-built reports to quickly analyze trends and ROI on referrals Quickly convert reports in Dashboard to monitor KPI for relationship management activities and ROI.<br />Monitor and analyze corporate performance to take action where necessary. <br />Share business data with colleagues in a secure and central manner to ensure accuracy. <br />
    34. 34. AquaCRM is your Solution …<br />So you can drive business performance throughout your organization.<br />