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Fashion and the 21st
Century
India in the 21st
century is different from what I remember of it, when I was growing up.
As ...
And net worth has nothing to do with it, Steve
Jobs, the brains behind Apple Inc, never owned a
car, he leased it, the sam...
But the prices for a Michael Kors bag or a pair of Jimmy Choos can set you back by a
month’s rent and unless you were born...
It seems like online thrift stores offering pre
owned luxury items that also purchase your
existing luxury items are the p...
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Fashion and the 21st century swapzaar

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An article sponsored by swapzaar.com exploring the new mindset of the young Indian fashion consumer.

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Fashion and the 21st century swapzaar

  1. 1. Fashion and the 21st Century India in the 21st century is different from what I remember of it, when I was growing up. As kids of the eighties we often relied on generous uncles and aunts living abroad for our quota of foreign goodies, everything from cookies to clothes. The amendments in our economic policies in the 90’s changed us from being mere bystanders in the consumerist world to being participants and indulging in our fair share of luxury items. And every statistic out there points out to a wave of India emerging as a power player in global market of good and possessions. The purchasing power parity of Indians has increased from $1760 in 1991 to $5565 in 2014, internet penetration which was only about 18% until 5 years ago, has jumped to about 30% in 2015 with the arrival of the smartphone. Companies all over the world are vying to get a share of the Indian Consumer Pie, and none of the Economic Pundits see this trend changing for a while. We’re here and we’re going to stay. Add social media platforms like Facebook, Twitter and Instagram to the mix and what you have is a heady combination of wants and needs and ways to fulfil them, nay not just fulfil them but flaunt them. A significant change that has also occurred with availability is the fact that people don’t want to necessarily purchase the product to experience the joys of said product. You don’t need to purchase an Audi to sit in it, just request an Uber Black and you could enjoy a ride in a super premium car. In fact Uber took it to the next level with Uber Choppers, one can now request a helicopter & be one of the jetsetters, expensive yes, but infinitely cheaper than owning a helicopter and the costs associated with it. Jokes aside; as much as we aspire to flaunt these goodies, purchasing them is not always financially viable. And it was this thought that has created a new market that was unheard of a few years ago. The renters market, everything from cars, to furniture can now be rented at a fraction of the cost it would take to purchase the item in question. Image: Uber
  2. 2. And net worth has nothing to do with it, Steve Jobs, the brains behind Apple Inc, never owned a car, he leased it, the same model of Mercedes, in the same colour; he just renewed his lease year after year, just updating to newer versions as they released. And the logic behind this, simple, calculate the cost of the car, plus insurance, maintenance, fuel, road taxes, PUC’s and other sundry charges, not to mention the fact that a car is a depreciating asset. Cut to leasing a car, which entails the annual lease and fuel only. It would seem like a no brainer that renting is definitely a better option, and you don’t need to break the bank for it. And with the advent of companies like Zoom Car & Myles Car in India, it seems like more and more people are thinking out of the box vis a vis the ownership of goods. Renting Furniture has been on the upswing as well, 20 and 30 something’s who move to new cities, and rent homes, are not always looking to purchase furniture, it comes with the hassles of packing up when it’s time to look for a new rented home, instead rent furniture for your rented home and when the lease runs out, rent new furniture for your new home, a new look and new needs based on the size of the new home, it just makes better sense. A country where close to 50% of the population is under the age of 25, fashion of course is something that the youth of this nation is interested in. Good clothes, shoes, accessories are no longer what they want, but branded clothes, shoes and accessories are what they yearn for.
  3. 3. But the prices for a Michael Kors bag or a pair of Jimmy Choos can set you back by a month’s rent and unless you were born with the proverbial silver spoon, purchasing these seems out of bounds. And why must the prices of these fashion staples keep one from experiencing luxury and quality that these products offer. The answer to this question lies in the concept of purchasing these pre owned. All over the world Vintage clothing or pre owned clothing is a thing; of course we in India have or rather used to have a mental block about purchasing something that has been used by someone before. As a collector of Vintage Ray-Bans, and by vintage I mean dating back to the 60’s and 70’s and by vintage I mean someone else used my babies for many many years before me; I can assure you that having one of these just ups the cool quotient because it means that I not only have an eye for what’s cool, I don’t carry any of the stigmas associated with using a pre owned item. Of course thrift store shopping is hard in our country where old things are handed down to siblings and cousins, or donated to people who needed them, today however when we use a product a few times, discarding it seems like a waste of resources, at the same time, we wouldn’t want to be caught dead in fashions that are last season. Image: Ray Ban Image: Michael Kors Image: Jimmy Choo
  4. 4. It seems like online thrift stores offering pre owned luxury items that also purchase your existing luxury items are the perfect solution. Stay fashionable, sport the swankiest threads and don’t sell a kidney to look like that. And this is the boom that is going to take the HENRY’s (High Earning, Not Rich Yet) of this country by a storm. After all haven’t you heard “Dress for the job you want, not the job you have.” - Penned by an intrepid Indian fashion explorer …………………………………………………………………………………………………………………………………………………. © 2016 Passion Vision Art Pvt Ltd ALL RIGHTS RESERVED Swapzaar.com is a genuine, direct and simple online peer-to-peer marketplace for pre-owned fashion. People can simply list their gently used branded fashion pieces with us and sell them to other people who are genuinely interested in buying good stuff. We accept apparel and accessories from high-street brands including but not limited to Zara, Mango, H&M, GAP, Aldo, Steve Madden, Forever New, Only, UCB, Levis, Adidas, Puma, Tom Tailor, Charles & Keith etc. We also accept all premium and all Luxury brands: Guess, CK, Tommy Hilfiger, Coach, LV, Hermes, Burberry, Fendi, Gucci, Prada etc. We have a simple approval process before your item gets listed with us for sale, once it is sold we allow you to request for an encashment and we charge 10-20% of the sale value as platform fees. Our process offers both Buyer and Seller protection through a unique store credits system of operation which makes everything safe and transparent. Swapzaar.com is a registered domain of Passion Vision Art Pvt Ltd.

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