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Read this guide online: http://mailchimp.com/resources/guides/your-first-email-marketing-project/
If you’re a web designer, and you’ve been put in charge of your very first email-marketing gig, we wrote this for you. It’s basically a list of all the things you need to consider when you work on (and bill for) an email-marketing project. We’ll take you step-by-step through what it takes to get your client’s email campaigns out the door.
Step-by-step instructions for creating and sending your first email-marketing project.
Choosing an email service provider
Selecting an email template design
Testing and troubleshooting
Delivering your campaign