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Read this guide online: http://mailchimp.com/resources/guides/mailchimp-for-online-sellers/
We’ll explain how online sellers can use MailChimp to market their shops, stay in touch with their fans and grow their subscriber lists. Powerful features like our PayPal integration and RSS-to-email tool are perfect for online sellers. And our social sharing options help get the word out about your new products.
Lots of information for online sellers who use MailChimp, including:
Building your list
Creating an attractive newsletter
Growing your customer base