1. CASE STUDY
How CityShor significantly increased fashion ka fatka, a fashion exhibition, foot falls and revenue
nline fashion Portal www.fashionkafatka.com deals with range of designer outfits and women apparels
inspired by Bollywood fashion - manufactured from Ahmedabad and sold in US, UK, Canada and other parts
of world through their website. They also supply their products to almost 60 boutiques abroad. Fashion ka
fatka planned to get into brick and mortar by opening chain of retail stores, franchisee and home boutiques in major
cities of India. To start-off with they wanted to do the test run in Ahmedabad. Test run to understand whether
people love their products or not.
Already operational since 1 year for customers based in UK, USA, Canada and other countries where online buying is
a daily affair – India is still slow in this regards. As a result, fashion ka fatka wanted to take an offline mode for India
market. Before getting into stores fulltime, Fashion ka fatka planned to showcase their stock by doing 1st of its kind
exhibition in Ahmedabad. The purpose of their exhibition was to check customer’s acceptance level for their
Bollywood replica designs, quality they provide, product prices and obviously other important details.
They approached CityShor to market their exhibition. CityShor team agreed to have a visit to their manufacturing
unit at Ahmedabad to check if CityShor could cover the same on their various mediums. Remember, CityShor only
covers awesome or unexplored stuff of Ahmedabad.
CityShor team realized that it can’t be a normal coverage and thereby they went into detail of collection, USPs to
understand how they can give more mileage and benefit to Fashion ka fatka. After research, brainstorming sessions
and lot of discussions, CityShor team created a unique campaign.
Campaign: Bollywood celebrity wearing an outfit; sideways a local model wearing the same outfit stitched by fashion
ka fatka. CityShor wanted to communicate a very clear message that fashion ka fatka are experts in making
bollywood celebrity replica outfits at budgeted price.
For your reference, here is one of the pictures from the campaign pasted below. For more details about reach,
pictures, and other details, please visit:
https://www.facebook.com/media/set/?set=a.240946699380778.1073741903.180667402075375&type=3
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2. Here’s an example:
CityShor posted about exhibition just a day before the start. To know the response, let’s get to hear from horse’s
mouth.
In the words of Juliet Merchant, “Cityshor campaign was the best thing to happen with us for our exhibition, as we
had 70% of walk-ins came through them specifically asking for outfits displayed on Cityshor Web gallery. There were
many people who contacted us even after an exhibition who actually wanted only the dresses displayed on Cityshor;
in fact, there was a point in time when we were running out of stock on 2nd
Day of exhibition for the outfits
showcased on Cityshor Gallery.”
“Talking about other advertising mediums; we tried with newspaper advertisement, SMS campaign – failing
miserably as mere texts or mere circulation ratio actually doesn’t speak about our designs, our USP and of course
our passion to deliver the latest fashion to our customers across the world. The best part of Cityshor campaign is the
visual effect of the campaign – what generally any other medium (newspaper, sms, flyers, hoarding etc) lacks. The
campaign content is developed so carefully that it actually connects with customer’s visual senses and creates lot of
excitement.”
CityShor’s coverage helped fashion ka fatka in overall branding, understanding the market response and building up
clientele base for their series of upcoming exhibitions and soon to be started retail store in Ahmedabad.
To conclude, here are the last words from Fashion ka fatka, “Cityshor is a rare experience we have come across and
we are fortunate that it happened to us so much into beginning. If we compare with all other advertising mediums
we are running, the best ROI and the best conversion sales ratio is Cityshor. It would be surely a privilege to partner
with Cityshor again and again for our next events.”

3. About CityShor:
CityShor.com is an Ahmedabad specific portal which covers unusual, unexplored or best stuff of Ahmedabad in food,
fashion, travel, home decor and few other categories. So far CityShor has discovered stuff which amazes even
someone who has spent all his life in Ahmedabad. In such a short duration, CityShor has the largest fan following in
city (90k+ followers on Facebook as on June). Moreover, CityShor has been approached by biggest local brands of
Ahmedabad as CityShor is able to divert significant number of foot falls to retailers.