Ppc optimization-clinic-webinar-121212144539-phpapp01


Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Ppc optimization-clinic-webinar-121212144539-phpapp01

  1. 1. PPC Optimization Clinic Webinar Live account assessments plus tips for optimizing your PPC Performance Presenters: Larry Kim | Founder, CTO of Wordstream Sean Quadlin | Writer and account manager at PPC Hero & Hanapin MarketingHOSTED BY: &
  2. 2. Speaker Introductions• Larry Kim – Founder, CTO, WordStream, Inc. – Been doing PPC & SEO for 10 Years! – 3 Years ago, started WordStream! – Today we’re an industry-leading provider of a PPC Management Platform and Keyword Research Tools• Sean Quadlin – Account Manager at Hanapin Marketing and Blogger at PPC Hero – Manages clients ranging up to $130,000 in PPC spend/mo. – Focuses primarily on lead generation – PPCHero.com is the leading site for PPC Strategies, News and Information & 2
  3. 3. PPC Optimization Clinic Agenda• The Importance of PPC Account Optimization• Live PPC Account Optimizations – The Good – The Bad• 5 Tips to help you optimize your PPC accounts. & 3 3
  4. 4. Take Part in Live Blogging on Twitter / Google+• Include the hashtag #ppcclinic in your Twitter tweets, Google+ status updates, etc. & 4 4
  5. 5. Live-Poll Question 1Question: Which of the following AdWords Metrics would you say arethe most important for managing your Google AdWords Searchcampaigns? #ppcclinica) CPLb) CTRc) Time on sited) ROASe) Total Revenue & 5 5
  6. 6. Live-Poll Question 2How long have you been involved with Search Marketing? #ppcclinica) Less than 1 Yearb) 1-3 Yearsc) 3-5 Yearsd) 5+ Years & 6 6
  7. 7. Why is account optimization key?• Why do you brush your teeth?• Why do you pay your bills?• Why do you put gas in your car?• Because it’s necessary. – And it also feels sort of good. & 7 7
  8. 8. Live Clinic Time!• Thank you so much to our 2 volunteers! & 8 8
  9. 9. Optimization Tips For Your Accounts• Identify your key metric• Optimize to this metric• Recognize how important Quality Score is to everything• Keep in mind that your different metrics are going to affect one another• Keep things going up and to the right & 9 9
  10. 10. Summary: PPC Optimization ClinicA. In order to optimize you account, you need to know where you want it to beB. Whatever method you use to analyze your account, find out what best practices you aren’t following (or at least which best practices don’t work for your account)C. Through diligence and regular maintenance you can optimize your account to meet your key performance indicator & 10 10
  11. 11. Final Poll QuestionQ: If you’re looking for help with your accounts, would you like…#ppcclinica) WordStream Offer: A free 1-on-1 AdWords account assessment with a certified AdWords Professionalb) A free one-on-one solutions blueprint/account assessment with Hanapin Marketing (for accounts with over $20,000/ month in spend) & 11 11
  12. 12. Your QuestionsThank you for attending WordStream & Hanapin Marketing’s PPCOptimization Clinic webinar. #ppcclinicDon’t forget to sign up for a Free Trial of WordStream: http://www.wordstream.com/ppc-free-trialSign up for a Free Solutions Blueprint from Hanapin Marketing http://www.hanapinmarketing.com/solutions-blueprint- sign-upOr contact us directly: Larry Kim lkim@wordstream.com http://twitter.com/larrykim Sean Quadlin sean.quadlin@hanapinmarketing.com & 12 12