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contenidos
Contexto de Mercado:
            Web 1.0
Connecting people to information.
            Web 2.0
Connecting people to each o...
Contexto de Mercado:

    Branded Entertainment 1.0
Integración & product placement.

   Branded Entertainment 2.0
  Conve...
Nuestra creencia central:
Las acciones hablan más fuerte que las
palabras.
Comunicamos con acciones, no con palabras. Una ...
Switch
Elaboración de Contenidos
Damos vida a contenidos, a través de la generación de
formas de entretenimiento y sorpres...
Switch, it
Switch es el estilo.
Es una nueva forma, de entender la comunicación.
Ser profesional hasta el extremo.
Disfrut...
Switch, on

- Producción de contenidos artísticos, culturales,
tecnológicos y deportivos.
- Publicidad digital / interacti...
Nuestro valor corporativo:

                     Confianza
  “La confianza es un capital social tan importante como
cualqu...
Switch emocional

Generamos un vínculo afectivo con los
clientes contribuyendo a su crecimiento
y permanencia.

Añade valo...
¿Cómo lo hacemos?
Implementamos una metodología que nos exige plantear
cualquier actividad con un enfoque emocional.
Esta ...
acción
                  escuchar

    estrategia
                  ideas, ideas
                  Switch

compartir ideas...
Matriz del New Business de la Independencia

                                                            Enterteining


  ...
Matriz del New Good Business a la convergencia

                                                           Enterteining
  ...
Experiences why we make “The Switch”

Movistar Summer Pinamar / Movistar
Flashmob Colplay burbujas / Mini
Nights / Masterc...
Implementación Regional:

Contamos con la estructura y el recur-
so humano, tecnológico y los procesos
necesarios para dis...
Switch contenidos

Un cambio que significa:
Lo extraordinario con el día a día.
Lo poderoso con lo práctico.
Lo creativo c...
Gracias.
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Switch Contenidos Presentation

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Switch Contenidos Presentation

  1. 1. contenidos
  2. 2. Contexto de Mercado: Web 1.0 Connecting people to information. Web 2.0 Connecting people to each other. Web 3.0 Everything is connected: Switch.
  3. 3. Contexto de Mercado: Branded Entertainment 1.0 Integración & product placement. Branded Entertainment 2.0 Conversación, engagement, & chaotic creativity. Branded Entertainment 3.0 Experiencias conectadas. Switch contenidos.
  4. 4. Nuestra creencia central: Las acciones hablan más fuerte que las palabras. Comunicamos con acciones, no con palabras. Una acción es capaz de superar la efectividad de cualquier texto.
  5. 5. Switch Elaboración de Contenidos Damos vida a contenidos, a través de la generación de formas de entretenimiento y sorpresa, dominamos vehículos de vanguardia capaces de entregar mensajes de manera efectiva.
  6. 6. Switch, it Switch es el estilo. Es una nueva forma, de entender la comunicación. Ser profesional hasta el extremo. Disfrutar. Innovar. No quedarse quieto. Es ser visionario. Buscar estrategias, hacer campañas y eventos integrados. Es escuchar , codificar y resolver. Es tendencia, tecnología inteligente. Es hablar simple y responsable. Pero sobre todo es compromiso con el resultado.
  7. 7. Switch, on - Producción de contenidos artísticos, culturales, tecnológicos y deportivos. - Publicidad digital / interactiva / branding / diseño. - Producción de Brand property (eventos y campañas) - Mobile solutions - Sponsorship - Planificación de medios - Producción audiovisual y gráfica - Marketing de guerrilla - Internet marketing - New media strategies - Advergaming - Social media marketing
  8. 8. Nuestro valor corporativo: Confianza “La confianza es un capital social tan importante como cualquier capital físico. Aquellas sociedades que presenten un alto grado de confianza serán capaces de crear orga- nizaciones de éxito”. Francis Fukuyama
  9. 9. Switch emocional Generamos un vínculo afectivo con los clientes contribuyendo a su crecimiento y permanencia. Añade valor emocional en cada es- trategia de comunicación. Por medio de emociones, satisface las necesidades básicas del ser humano. Genera experiencias memorables que se materializan en el afecto y compro- miso de los clientes.
  10. 10. ¿Cómo lo hacemos? Implementamos una metodología que nos exige plantear cualquier actividad con un enfoque emocional. Esta metodología la hemos llamado las 4e´s: EMOTION: conocer los “insights” del consumidor nos permite definir sus necesidades emocionales. EXPERIENCE: planteamos experiencias únicas y memorables en nuestras acciones. ENTERTAIN: interactuamos con el cliente de forma entreteni- da, lo involcuramos. ENGAGE: Planteamos, activamos, generamos conexiones genuinas utilizando todos los recursos de la comunicación tradicional y no tradicional.
  11. 11. acción escuchar estrategia ideas, ideas Switch compartir ideas Metodología Switch escuchar Costos Abiertos y Proyecciones Switch Activación Producción Resultados ROI Control emoción
  12. 12. Matriz del New Business de la Independencia Enterteining Productora de contenidos Oportunidad de negocios Social media Digital media BTL Agencie Radio Productora shows ATL Agencie Internet Gráfica Tv abierta. Diario Medios Empresas
  13. 13. Matriz del New Good Business a la convergencia Enterteining Switch Oportunidad de negocios Social media Digital media BTL Agencie Radio Productora shows ATL Agencie Internet Gráfica Tv abierta. Diario Medios Empresas
  14. 14. Experiences why we make “The Switch” Movistar Summer Pinamar / Movistar Flashmob Colplay burbujas / Mini Nights / Mastercard Punta del Este 100 años / Sanyo / Peugeot / Wii / Quilmes Sessions / Converse 100 años / Sandero Stepway / Claro Fun / Intervencion cul- tural casa inundada - lago planetario bs.as (cruz roja) ganador en cannes festi- val / Intervencion urbana hombre der- retido, calentamiento global (cruz roja) ganador en numerosos festivales pub- licitarios / Marlboro / Phillip Morris / Per- sonal / LG / Samsung / Metro 95.1 / flowmi.com
  15. 15. Implementación Regional: Contamos con la estructura y el recur- so humano, tecnológico y los procesos necesarios para diseñar y ejecutar los proyectos y estrategias simultáneas a nivel regional.
  16. 16. Switch contenidos Un cambio que significa: Lo extraordinario con el día a día. Lo poderoso con lo práctico. Lo creativo con lo aterrizado. Lo clásico con lo moderno. Lo tecnológico con lo humano. Lo diferente con lo efectivo.
  17. 17. Gracias.

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