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Bandwidth Advisors Case Study

Bandwidth Advisors Case Study

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Bandwidth Advisors Case Study

  1. 1. DATA CENTER & IT INfRAsTRuCTuRE ExpERTsCASE STUDYBANDWIDTH ADVISORS REDUCES AMDOCSINTERACTIVE’S DATA CENTER COST BY 50%Introduction DATA CENTER CONsOLIDATION pROJECT ROI fAsT fACTsAmdocs is a market leader in customer experience systems innovation, • Only 100 days from selection anddelivering the most advanced business and operational support negotiation to move in/move outsystems to innovative service providers in more than 60 countries. The • 50% reduction in data center costscompany’s digital commerce, personalization, and mobile Internet • 75% reduction in bandwidth costssolutions are offered through Amdocs Interactive, a unit formed in • Flexible contract terms and significant multi-year savings2008. Amdocs’ systems, platforms and services are all founded on adeep commitment to operational excellence. BENEfITs Of ENGAGINGThe Challenge BANDWIDTH ADVIsORsAmdocs Interactive inherited multiple data center operations from the acquisition of • Eliminate time spent considering dataSeattle based Qpass, including: center providers that do not meet your long-term needs• More than 70 full size racks in a carrier grade Seattle data center• Additional racks in another carrier grade Seattle data center • Identify the critical drivers and• Plus racks in the company’s own downtown Seattle data center pricing considerations, such as power requirements, up-front building costs,A business case analysis of the costs associated with running these disparate data center and bandwidthoperations led Benny Zaidenberg, Amdocs Interactive’s IT Director, to conclude that thecost structure was out of line. “Our analysis showed that we could significantly reduce costs • Deliver cost and time savings throughby moving all production operations to our Salt Lake City data center while consolidating tireless and thorough negotiation on your behalfall non-production operations in a single Seattle area data center,” explained Zaidenberg.“In addition, our team was committed to supporting Amdocs’ commitment to operational • Get the right senior executives andexcellence by moving off old hardware and accelerating virtualization in the non-production decision makers in front of you to reviewenvironment.” a contract that truly meets your needsOnce a decision was made to consolidate all non-production operations in a single datacenter, Zaidenberg and his team were faced with a significant timing challenge. Thecompany’s primary Seattle data center contract was up for renewal, giving the team just fivemonths to choose a facility, negotiate a contract, configure the space, and move in. “Weknew it would be a challenge to meet an aggressive time line,” said Zaidenberg. “Thanksto the support of Aaron Loehr and his team at Bandwidth Advisors, we met our time lineobjective and beat our cost savings projections.”
  2. 2. CASE STUDY: AMDOCSChoosing the right data Center OuR sERVICEs INCLuDEAmdocs Interactive was familiar with Bandwidth Advisors’ reputation for having a deep • Historical and current pricing trendsunderstanding of the data center market and retained them to help identify provider options. • High availability data center selection“From the outset of the engagement, Bandwidth Advisors added value to our project,” checklistcommented Herman Crank, Amdocs Interactive’s data center consolidation project manager. • Carrier on-net building lists, service“They developed a short list of data centers, presented each facility’s cost structure, and availability and fiber mapsmeasured those results against a detailed analysis of our unique business requirements. Their • Tour schedulingextensive analysis of our power and bandwidth requirements became a significant driver inchoosing the right data center.” • Metered power rate negotiation • Direct introductions to data center seniorLeveraging their proprietary Data Center Vendor Selection Process, Bandwidth Advisors quickly executivesnarrowed the data center options for Amdocs Interactive down to six potential providersand began scheduling on-site tours. “Bandwidth Advisors’ market intelligence and executive • Manualreverse auction process to securecontacts proved to be a tremendous help in accelerating our data center selection process,” the best pricingsaid Crank. “They served as our advocate 24/7 during the selection process and throughout • Vendor selection matrixcontract negotiations.” • First red line review of service contracts • Edits to service provider SLAThe Art of price Negotiation • Ongoingsupport with issues, disputes“Bandwidth Advisors ensured that our requirements and verbal agreements – both internally and/or SLA creditsand with the service provider – were accurately reflected in the contract,” said Zaidenberg.“They reviewed every single line of the contract and provided us with the data needed to bringthe agreement in line with our performance, scalability and financial goals.” ABOuT BANDWIDTH ADVIsORs“The level of contract negotiation expertise and red lining support we provided to AmdocsInteractive exemplifies the level of service we provide to our clients,” said Aaron Loehr, CEO Managing your company’s IT infrastructureof Bandwidth Advisors. “Meaningful custom pricing requires an in-depth understanding of isn’t easy. It takes time keeping up with thethe back-office processes at the larger data center providers. In many cases, the true decision latest technology and finding the best pricesmakers are behind the scenes. Bandwidth Advisors specializes in crafting a compelling business — especially as you change, grow, or addcase that speaks the language of senior executives and business analysts. This skill set provides new locations. It is time you don’t have.immense value in completing successful business arrangements on behalf of our clients.” Bandwidth Advisors is here to help. We provide digital network and commercial dataThe Results center consulting and brokerage servicesBandwidth Advisors was instrumental in helping Amdocs Interactive meet its time line to enterprises that need to secure servicesrequirements and beat its cost saving projections. From a time line perspective, the data center across the globe. Our strategic relationshipsselection, negotiation, and move out/move in process was complete in 100 days. “On the cost with all major service providers offer ussavings front, our new data center contract drove Amdocs Interactive’s data center costs down insight into the latest technology trends andby 50% and reduced bandwidth costs by 75%,” said Zaidenberg. “Our new data center has opportunities to ensure that your companythe higher power density needed to support the transition to virtualization, can scale to meet receives the best services at the best price.our growth and connectivity requirements, and is right in line with Amdocs’ commitment tooperational excellence. Bandwidth Advisors saved us time and a significant amount of money,while delivering a high value solution.” 2320 2nd Avenue Phone: 206.456.5821 Web: bandwidthadvisors.com Suite 2100 Fax: 206.456.5841 Twitter: @BWAdvisors Seattle, WA 98121 Facebook: /BandwidthAdvisors © copyright 2011 bandwidth advisors, inc.

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